Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Lawn Care Marketing & Post your marketing material for review! (http://www.gopherforum.com/forumdisplay.php?f=15)
-   -   What worked this year? (http://www.gopherforum.com/showthread.php?t=17678)

TiedemanLLC 11-13-2012 11:10 AM

What worked this year?
 
With the season starting to come to a close, what worked this year for you in regards to marketing? Was there anything that you did differently that worked? What absolutely didn't work at all?

Steve 11-14-2012 11:00 AM

I sure hope someone had positive stories about their marketing this year!

Mike@Redneck Lawncare 11-14-2012 11:40 AM

Well I used Craigslist and business cards and a few home-made flyers. did fair but I did'nt find this forum until October -

And let me tell you guys I have learned alot of things that I did not think about and learned what I was doing wrong.

I bought 3 of Steve's books - I have crushed through two of them already and let me tell you they are crammed full of awesome ideas and lots of knowledge, plus with what I learned here on the forum from all of you that are members here, All the info on here is very good and I would like to thank you guys and Steve for all the help..

I would highly recomened any new guy or anyone to buy Steve's books they are worth spending the money cause you will get a better grasp on the business and get some good marketing and networking ideas plus learn how to upsell - that is a must in this industry,

Thanks for listening to my rant ..... Mike the Redneck..

P.S BUY STEVE'S BOOKS YOU WILL NOT REGRET IT . :D

TiedemanLLC 11-16-2012 09:56 AM

Quote:

Originally Posted by Steve (Post 118588)
I sure hope someone had positive stories about their marketing this year!

We have started to focus more on our direct mail again. We took two years off from it, and concentrated on social media, but now we are back to direct mail. Don't get me wrong, we are still doing social media, but the ROI is not that great with social media.

There are a bunch of other little things we did too this year though.

LawnBoy0311 11-16-2012 10:26 AM

The one thing I HATE about advertising is every company out there wants to suck you dry of cash. Some of the prices to do things are crazy. I contacted ValPak to get some coupons printed out and sent out with their other customers. I just laughed at the cost.

I try to stick to free or cheap. I gained 20 customers off craigslist...and a few leads doing flyers. This winter I'll be handing out pens to a bunch of local restaurants, bars, liquor stores. Hopefully my pens will start floating around the community. The cost for the 500 pens with shipping was like $85. Also going to target certain neighborhoods to fill in the gaps on my route. I don't do social media, maybe I'll look into it since its free.

I wish I could tell you what works...but its all a gamble hoping something will pay off.

Steve 11-16-2012 11:49 AM

Quote:

I try to stick to free or cheap. I gained 20 customers off craigslist...and a few leads doing flyers. This winter I'll be handing out pens to a bunch of local restaurants, bars, liquor stores. Hopefully my pens will start floating around the community.
All of these things are worthwhile to experiment with as long as they are reaching out to your target market. (Those decision makers who own homes with lawns).

When you are not reaching your target market, the effectiveness of this or any marketing diminishes.

LawnBoy0311 11-16-2012 04:34 PM

Quote:

Originally Posted by Steve (Post 118711)
All of these things are worthwhile to experiment with as long as they are reaching out to your target market. (Those decision makers who own homes with lawns).

When you are not reaching your target market, the effectiveness of this or any marketing diminishes.

I figure its worth a shot. The only advantage is I know all these bars/restaurants from working with them. So I will only be going after those that have an older crowd. It wouldnt be worth it to go to those that the younger crowd hangs out at.

deschampsbrothers 11-16-2012 06:33 PM

Best Way to Market
 
The best way of marketing for a business owner in this field is by the word of mouth from a current customer to their friends and family or even neighbors. I have tried it all and by far the difference is going out of your way here and there for your current customers, hit those couple weeds in the bed that look horrible with the weed whacker as your going by, hit the weeds growing in the cracks of the walks, it makes a difference( weedwhacking can make or break a company, i have had 4 new customers which are all neighbors of current customers who switched to my service because of the difference in trimming). Another thing i do for my current customers is provide them with professional looking flyers on nice thick paper with it clearly stating all the services that i offer, It also says in big letters, FREE ESTIMATES. The agreement between me and my customers is every full maintenance customer that they refer to me equals a month of mowing half off, so if its $30 a cut i would normally get $120 but instead i get $60, hey i break even on there lawn for the month with all my over head but in the long run it is worth it. The catch that i throw in is that you dont get your month half off until they have received service for a month themselves, so i also make money off them before i have to reward them for the referal. I have learned that you have to use your current customers for links to get more work, and the only way to do that is talk to them for a min or 2 here and there, find out where they work? who provides them service? Ask them if they have any family members that receive service from another company? It doesnt hurt to ask

ringahding1 11-16-2012 07:16 PM

Quote:

Originally Posted by TiedemanLLC (Post 118542)
With the season starting to come to a close, what worked this year for you in regards to marketing? Was there anything that you did differently that worked? What absolutely didn't work at all?

Everything listed in your "Signature"


All times are GMT -5. The time now is 09:36 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Staff at school give me...
LawnCareMan280
Today 09:00 PM
Today 09:00 PM
by LawnCareMan280
0 1
Trailer flooring...
Pattersonllc
Today 02:40 PM
Today 08:32 PM
by SGL1
2 39
First big mower decision?
SGL1
03-28-2015 08:58 AM
Today 08:06 PM
by SGL1
11 206
Flag or no flag
Matther777
03-24-2015 02:41 PM
Today 08:05 PM
by shadrach
11 382
New to the site
tl757
Today 07:30 PM
Today 07:30 PM
by tl757
0 15
Billing methods
jcurr33
03-26-2015 01:33 PM
Today 07:10 PM
by shadrach
9 275
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 06:42 PM
by lxarth
9 303
How do you get...
ESREVER
03-25-2015 01:30 PM
Today 06:30 PM
by lxarth
10 275
Snow removal contracts
CDLAWNCARE
Today 02:57 PM
Today 02:57 PM
by CDLAWNCARE
0 36
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 02:21 PM
by Steve
35 4,129
landscape insurance
clarkslawn
Yesterday 10:14 PM
Today 02:14 PM
by Steve
1 60
Engine question
Blue Star Lawn Care
Yesterday 09:47 PM
Today 02:09 PM
by Steve
1 48
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
Today 02:00 PM
by Steve
6 158
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
Today 01:50 PM
by Steve
3 103
Tree Service
Yard Elements
09-10-2011 08:19 PM
Today 01:39 PM
by Steve
25 8,622
Hydro oil
googus
Yesterday 06:45 AM
Today 05:42 AM
by mac83
3 78
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Yesterday 10:51 PM
by SC93
22 637
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 07:39 PM
by SGL1
30 2,478
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 07:36 PM
by SGL1
16 616
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 07:08 PM
by Dan Tanner
7 445
Bid for large home...
lxarth
03-22-2015 11:06 AM
Yesterday 07:03 PM
by avetslawncare
11 434
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 02:07 PM
by Steve
4 451
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 01:40 PM
by Steve
3 215
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Yesterday 01:36 PM
by Steve
16 3,514
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
03-29-2015 01:18 PM
by jrs.landscaping
5 165
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-29-2015 08:42 AM
by Dan Tanner
5 636
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 224
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 298
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 267
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 852
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,273
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,641
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 359
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 234
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,708
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 586
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 157
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 261
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 173
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 153
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,632
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 897
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,630
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 299
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 205
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 596
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 313
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 535
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 517
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,376
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:36 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:36 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy