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-   -   Postcard mailings???? (http://www.gopherforum.com/showthread.php?t=17015)

LawnBoy0311 07-21-2012 09:12 PM

Postcard mailings????
 
Anyone utilize this service? By that I mean paying an outside company to mail postcards for you. I have been thinking about it, but I don't know if I want to spend the $$ for it. Call me cheap. If you've done it, have you had any responses from it?

LawnBoy0311 07-21-2012 09:31 PM

well said, Sir. time to think of a new idea.

Willco 07-21-2012 09:38 PM

I get a 1 to 2 percent response from postcards, but I do 2 to 3 mailings to the same customer within 1 to 2 weeks. I only send out about 100 at a time. I design and mail them myself.

LawnBoy0311 07-21-2012 09:46 PM

Quote:

Originally Posted by Willco (Post 112425)
I get a 1 to 2 percent response from postcards, but I do 2 to 3 mailings to the same customer within 1 to 2 weeks. I only send out about 100 at a time. I design and mail them myself.

I thought about doing that myself. I never thought about mailing a few times...good idea!

hansenslawncare 07-22-2012 08:50 PM

Mailers is a great idea...not sure about the company though.

hansenslawncare 07-22-2012 08:51 PM

Not everyone throws away every piece of "junk mail."

Knowing that...mailing services know that the standard in the biz is a 98 percent fail rate...2 percent win rate.

But that's okay. because almost always that 2 percent will more than pay for the cost of the mailers in that first year...and every year you keep those customers from that 2 percent, you are no longer advertising to them...

So I say go for it. I'm planning on doing 5-10K postcards this year.

Sometimes you have to stretch your mind into the realm of the possible! Success rarely comes to those who play it safe...

JLM 07-22-2012 08:53 PM

Buddy last year I spent 500.00 on this crap I got 1 phone call and thats all it was...a Phone call.

hansenslawncare 07-23-2012 08:52 PM

Quote:

Originally Posted by JLM (Post 112566)
Buddy last year I spent 500.00 on this crap I got 1 phone call and thats all it was...a Phone call.

Sorry to hear that man...but to be honest with ya, 500 isn't nearly enough. I sent out almost 4K and that wasn't enough. You need to do a minimum of 5K, or better yet do 10K. I understand it's a lot of money, but it does work. A professionally designed logo and postcard makes a big difference.

I hand write all of mine...and I write their name, instead of "current resident"

Of course people will throw stuff out when it says that. But if it says, "Mr. Tom Larson" that's a different story.

dpld 07-24-2012 09:44 AM

Quote:

Originally Posted by hansenslawncare (Post 112565)
Not everyone throws away every piece of "junk mail."

Knowing that...mailing services know that the standard in the biz is a 98 percent fail rate...2 percent win rate.

But that's okay. because almost always that 2 percent will more than pay for the cost of the mailers in that first year...and every year you keep those customers from that 2 percent, you are no longer advertising to them...

So I say go for it. I'm planning on doing 5-10K postcards this year.

Sometimes you have to stretch your mind into the realm of the possible! Success rarely comes to those who play it safe...



stretching into the realm of the possible would be to create your own mailing list of top tier homes that actually use these services and have your own mailers made up in multiple styles and mail them your self at the bulk postage rate.

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.


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