Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (
-   Starting a lawn care business. (
-   -   Almost through with the season. (

SouthallMowing 08-03-2011 02:11 PM

Almost through with the season.
Here in Southern Ohio the season started in early april. It's now August, about 2.5 months to go. This is my first season as a "business". I contracted someone out last month to help (so I don't gotta go pay worker's comp, and SS, and all that) but I've been working with him, his work is great. Worth the money. That was the first major decision of my business. Turned out well. I have 10 residential accounts. for our 2012 season we are wanting 25 residential accounts and a couple small commercial accounts. We are one step ahead of the local competition, because they are one of those businesses that do all kinds of odd jobs. They know the basics of mowing, but aren't into knowing more. They just do the work to get it done, mow and blow, if you will. I bought an edger attachment and haven't been using it too much. Next year, I'm planning on edging driveways and sidewalks (not pavers, cause those will get destroyed). What other small things should I do to get more business, I have 300 postcards that are gunna get mailed out in Feb. For the commercial accounts (not like walmart, or franchise stores) what sort of approach should I take with them? Residential I have covered.


Steve 08-04-2011 01:44 PM

You sound like you are doing great!

When you reflect on your current marketing, what do you feel has worked and what hasn't? A lot of times the answers to getting more customers is right under your nose, just scaled up a bit.

SouthallMowing 08-05-2011 08:00 PM

Earlier this year, I mailed out 30 postcards. I got 3 calls. Got one job, and he said he's sticking to me for the rest of the year. So that paid itself off. Referrals have DONE WONDERS. I had a State Farm branch call me, however, since I'm 17, I can't do it. But they said if they ever needed anything else done, they'd give me a call. a few days later, that Insurance owner woman, called me for her personal lawn, cause she was selling her house, and wanted it to look nice. Easy job, easy money, I asked who referred her to me (to give them a discount) and it was 3 or 4 people, and 2 of them just had me clean their gutters. I mean c'mon. If they liked me that much, for a tiny job like that. I need to offer mowing for them. Word of mouth is by far the best. But postcards seem to work. I get them off of vistaprint for free. Then I find vouchers and such for free shipping, so it works.

Steve 08-05-2011 11:50 PM

You got a great response on your postcards. The key to them is volume. The more you send out, the more responses you tend to get.

Instead of 30, maybe next time send out 300! if you got 1-2% response, you would be looking at 3 - 6 new customers.

Then figure out how much the marketing costs and how much you would make from those new customers over the season(s) and you may just find it is well worth while to do.

In fact, you may want to experiment with the lawn care marketing return on investment calculator here to do that.

All times are GMT -5. The time now is 09:02 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Looking for new host
Just for Cuts
Today 07:58 AM
Today 07:58 AM
by Just for Cuts
0 64
02-17-2015 05:25 PM
Yesterday 05:13 PM
by Chilehead
5 990
ATV Plowing and Services...
11-24-2015 07:55 PM
Yesterday 03:37 PM
3 127
Hi, new member looking...
11-24-2015 06:03 PM
Yesterday 12:41 PM
by Steve
1 86
Help a Brother Out -...
01-23-2012 05:19 PM
11-23-2015 05:25 PM
by Steve
90 31,714
Charging customers for...
Hard-Body lawn & garden
04-14-2015 08:34 AM
11-17-2015 11:43 AM
by Steve
20 1,889
First house clean up,...
11-04-2015 06:28 PM
11-14-2015 06:12 AM
by Brian3137
12 964
Leaf removal
11-09-2015 01:17 PM
11-13-2015 08:13 PM
by Bradcook21
8 889
Any feedback on Toro...
Ian Lovejoy
11-12-2015 08:46 AM
11-12-2015 02:59 PM
by Steve
1 477
Don't pick up those...
11-11-2015 08:04 AM
11-12-2015 12:06 AM
by Steve
1 684
buying existing company
11-11-2015 10:51 AM
11-11-2015 06:49 PM
by Steve
1 659
Snow Plowing /...
11-06-2015 06:28 AM
11-11-2015 09:15 AM
by kslawn
8 920
Has anyone created an...
11-11-2015 07:52 AM
11-11-2015 07:52 AM
by mark123
0 605
Buying a business
11-01-2015 12:50 PM
11-10-2015 06:54 PM
by Steve
15 2,171
Rocky Newbe
11-06-2015 06:09 AM
11-09-2015 06:14 PM
by Steve
3 757
Say Hello !!!
03-19-2007 12:18 PM
11-09-2015 06:01 PM
by Steve
1,239 423,777
Scored 2 Freebies Tonight
08-07-2009 04:14 AM
11-09-2015 05:52 PM
by Steve
16 6,244
Customers dodging the...
11-06-2015 06:22 AM
11-08-2015 05:36 PM
by Chilehead
4 764
Starting a mowing...
10-23-2015 06:55 PM
11-05-2015 12:47 AM
by Steve
9 4,147
Property Pricing
01-19-2015 02:46 PM
11-04-2015 06:35 PM
by Brian3137
6 2,027
What am I looking at...
09-14-2015 04:51 PM
11-02-2015 05:53 PM
by Steve
31 5,542
starting organic...
10-04-2015 01:22 PM
11-02-2015 05:46 PM
by Steve
4 4,130
Mister Joe in...
Mister Joe
10-30-2015 08:40 PM
11-02-2015 05:43 PM
by Steve
6 1,928
Three Year In -...
Ian Lovejoy
10-26-2015 11:21 AM
11-02-2015 05:41 PM
by Steve
9 4,052
Mowing golf course
10-31-2015 07:11 PM
11-02-2015 05:03 PM
by SC93
10 2,026
Just landed a nice...
10-29-2015 02:56 PM
10-30-2015 09:39 PM
by Sprinkler Buddy
4 2,000
Credit Cards - What's in...
06-16-2015 04:04 PM
10-30-2015 09:20 PM
by Steve
13 6,732
Hello From Michigans U.P.
09-28-2015 04:48 AM
10-29-2015 11:11 PM
by Steve
6 4,121
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:02 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:02 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy