Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum

» Welcome to the Gopher Lawn Care Business Forum
GopherHaul Landscaping & Lawn Care Business Marketing Forum

GopherHaul Landscaping & Lawn Care Business Marketing Forum (http://www.gopherforum.com/forum-index.php)
-   Lawn Care Marketing & Post your marketing material for review! (http://www.gopherforum.com/forumdisplay.php?f=15)
-   -   Radio Ads (http://www.gopherforum.com/showthread.php?t=10673)

OutdoorServicesLLC 01-13-2010 04:55 PM

Radio Ads
 
Any body tried or do any radio advertising . If so how did it work and what was your main focus on in the ad . I am looking at doing some in the spring to try to gain more residential accounts .My main focus being liscened and insured (to try to get rid of low ballers:mad:) and offer a 10 % of to any new customers . Whats is some of you guys ideas ?
Thanks for any help you can give . Brian

lukus223 01-13-2010 06:11 PM

Quote:

Originally Posted by outdoorservivesllc (Post 62991)
Any body tried or do any radio advertising . If so how did it work and what was your main focus on in the ad . I am looking at doing some in the spring to try to gain more residential accounts .My main focus being liscened and insured (to try to get rid of low ballers:mad:) and offer a 10 % of to any new customers . Whats is some of you guys ideas ?
Thanks for any help you can give . Brian

I like the idea. I've never heard a LCO ad on our radio stations here. I would recommend to talk to a sales rep and get pricing. I looked at local television where it flashed your biz card with other local businesses and it was over a grand for a min buy. I would also say to make a stronger offer than 10%. It has to be enough to make them want to call.

picframer 01-13-2010 08:47 PM

Based on my experience in the security industry we had a GPS tracking product and the rights to it no one else did, we thought what a great opportunity and we spent thousands on radio advertising, results, next to NIL.

It was suggested we try those TV ad's, the ones where you go to a certain channel and it tells you what is on at what time and what channel on half the screen, the other half is scrolling advertisements, sometimes talking ad's, we tried that and the results were stunning.

Another thing that worked amazing for us was advertising on the benches at bus stops in target areas and advertising on city bus's.

I have never tried any of these in the Lawn/Yard Care so I have no idea what the results would be but I can tell you it's expensive and I personally found other ways to bring in more business than we could handle in 2009. I already have Landscaping jobs, wood chipping and excavation jobs coming in from people I have never dealt with and it's January and we are buried with snow.

Something happened this evening, I generally don't drive the trucks in the winter, I drive my Diesel Jetta, anyhow I decided to take myself out for a coffee and muffin at a local spot 15 min from the house and took one of the trucks, no specific reason, as I was getting in my truck to leave a fellow knocked on the window, said his son's house had burnt and they were looking to hire an excavation company and was wondering if it was something I might be interested in. I am going to have a look at the site tomorrow as I have two excavators that are heated so the temps don't really matter.

I have found aside from using my network and referrals, small newspaper ad's in specific areas and my post cards are what grew the company to where it is today. The website has been amazing also but I find getting high rankings very, very easy to do.

Perhaps in 2011 we will look at a spring trade home show but we are already getting to the point where we have to step back and what I mean by that when my waiting list gets to 4 weeks for a service, I hate putting people off.

The spraying program should be fine as I added two additional tractors for mowing and spraying and a new 20 foot trailer should be here this week which will free up another trailer that the lawn care guys can use, the 20 foot one will allow me to haul an excavator and tractor with a loader at the same time, the savings will be such that it will pay for itself it less than 90 days.

I still think and believe direct advertising will give the best results but that is just me.

OutdoorServicesLLC 01-14-2010 07:53 AM

Radio Ad
 
All that sounds good I am doing some coupon type ads in the newspaper also this spring . As for buses and benches our city owns the buses and they wont do ads (which I personally think is stupid it would help pay for them ) as for benches they use to do them and the city said it was against the ordinances so they took all them out . I do have a bench at our county fair grounds though .I'm just looking for a advertising way that isn't used by all my competitors . Haven't done the post cards yet and don't think anyone else has either around here so that might be a good idea. As for tv it's about 4 times the cost of radio for the local info station :( . I do phone book ads also seems like i get most of my calls from yellowbook.com though .

Anymore input would be appreciated though .

Thanks Brian

Steve 01-14-2010 03:06 PM

You can read quite a bit on here about radio and tv ads.

I have yet to see one person that was happy with using radio or tv ads on the forum ever!

I would avoid it and find other, more personable ways to interact and meet folks in your area.

Are you a member of any local clubs or organizations? Are you marketing within your social network?

Quote:

It was suggested we try those TV ad's, the ones where you go to a certain channel and it tells you what is on at what time and what channel on half the screen, the other half is scrolling advertisements, sometimes talking ad's, we tried that and the results were stunning.
Was this on the weather channel? What is your view on why this worked better over other ads?

picframer 01-14-2010 03:17 PM

Quote:

Originally Posted by Steve (Post 63023)
Was this on the weather channel? What is your view on why this worked better over other ads?

No it was on the channel that tells you what is on at what time on half the screen then the other half is scrolling ad's, they scroll then display for about 15 seconds, you buy how many you want per day and at what times, peak times are of course more money.

It is very rare I watch TV but I do check in sometimes to see what is on, I have never seen a lawncare company, I recall at least here it was much cheaper than the radio.

I agree with you on radio ad's, I have yet to talk to anyone within many industries that had results that made the cost worth while.

Steve 01-14-2010 03:27 PM

Quote:

No it was on the channel that tells you what is on at what time on half the screen then the other half is scrolling ad's, they scroll then display for about 15 seconds, you buy how many you want per day and at what times, peak times are of course more money.
I guess like a TV Guide channel?

The thing I wonder with that is many cable systems seem to now have a built in guide to show what's playing on the channels so would this cut down on the amount of people viewing such a channel then?

picframer 01-14-2010 03:35 PM

Quote:

Originally Posted by Steve (Post 63029)
I guess like a TV Guide channel?

The thing I wonder with that is many cable systems seem to now have a built in guide to show what's playing on the channels so would this cut down on the amount of people viewing such a channel then?

Yes like TV Guide, but TV Guide is no longer available here.

Personally I just check the internet, type in my postal code and it tells me or we have HDMI at home which I honestly do not know how to use but if you want to watch a show you put it's name in and then go to work and it will record up to 60 gig's of those shows for you to watch.

Steve 01-14-2010 04:43 PM

It's fascinating as technology changes so does the value of these different marketing options.

Quote:

I like the idea. I've never heard a LCO ad on our radio stations here.
When I see this happen, I tend to think of two things. Either it's a great opportunity because no one is using it or it doesn't work and that is why no one uses it.

Quote:

My main focus being liscened and insured (to try to get rid of low ballers) and offer a 10 % of to any new customers . Whats is some of you guys ideas ?
Do you mean low baller customers or competitors and how do you utilize that you are licensed and insured to weed them out?


All times are GMT -5. The time now is 11:51 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
(C) 2011 Riggs Publications - Terms of use & Privacy Policy

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
new here ! need help
pgrace
Today 11:29 PM
Today 11:29 PM
by pgrace
0 1
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Today 10:24 PM
by Chilehead
3 72
More Rain or Less?
Steve
05-20-2015 12:06 PM
Today 01:04 PM
by mattthelawnguy
8 148
Irrigation
pboy8634
02-21-2010 12:46 PM
Yesterday 10:05 PM
by biglee
25 8,391
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
Yesterday 09:58 PM
by biglee
37 9,045
What's your next...
Steve
05-15-2015 11:54 AM
05-21-2015 11:23 PM
by biglee
13 322
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 455
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
05-21-2015 03:07 PM
by Just for Cuts
0 65
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-21-2015 02:58 PM
by Just for Cuts
4 139
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,729
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 772
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 389,042
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 89
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 187
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 1,955
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 198
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 128
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 248
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 654
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,461
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 276
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 490
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 620
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 486
What a JERK!
Chilehead
05-06-2015 08:13 AM
05-12-2015 01:14 PM
by Steve
9 561
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,051
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,006
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,031
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 397
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 417
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 329
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 453
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 330
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 3,912
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,014
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 283
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 326
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,087
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 356
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 393
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 424
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 390
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 806
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 702
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 465
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 566
Help with a truck
bdodson89
04-27-2015 08:15 PM
04-29-2015 10:47 PM
by Steve
4 462
Ford F250 Wheel loaders...
jrs.landscaping
04-28-2015 05:34 AM
04-29-2015 07:47 AM
by jrs.landscaping
2 425
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
04-28-2015 06:57 AM
by SGL1
12 590
equipment marketplace?
jrs.landscaping
04-27-2015 04:49 PM
04-27-2015 06:09 PM
by jrs.landscaping
2 398
Read more about these lawn care business marketing categories.
General Business:
GopherHaul, Podcast
How to Estimate - Services To Offer:
Aeration, Apartment / Condo, bed edging, Color Change Plantings, Dethatching, Edging, Fall Leaf Cleanups, Foreclosed Homes, Gutter Cleaning, Hardscaping, Hedge Trimming, Home Safety Inspection, Irrigation, Landscape Project, Lawn Mower Repair, Mowing, Mulch Jobs, Outdoor decoration, Parking Lot Cleanups, Pet Waste Removal, Pressure Washing, Property Management, Snow plowing, Stump Grinding, Tree Removal
How to Estimate Jobs:
Lawn Care Business:
Barter, Bikini Lawn Care, Business Failure, Business loan, Business Plan, Debt, Debt Collection, Estimate or Proposal Form, Franchise, Fuel surcharge, How to sell, Insurance, Job Tracking, Lawn Care Contract, Lawn Care Customer Survey, Lawn Care Uniform, Lawn Care Videos, Operational Costs, Overhead Costs, Prepay, Pricing, Start up, Tiger Time Lawn Care,
Lawn Care Business Books:
Lawn Care Customers:
Buying customers, Commercial Customers, Customer Retention, How to get, Residential Customers
Lawn Care Employees:
1 Man Lawn Crew, Bonus Pay, training, Your First Employee
lawn care equipment:
bed edger, Lawn Care Truck, Leaf Sweeper, Mower, New Arrival, Trailer, UltraVac
Lawn Care Marketing:
Billboard, Brochure, Business Card, Community Projects To Promote Your Business, Coupons, Cross Promotion / Synergy, Direct Mail, Door hanger, door to door, Free Giveaway Contest, Free Lawn Care Flyer Template, Gift or Discount Cards, home show, Internet, Lawn Care Business Sales Letter, Lawn Care Logo, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Lawn Signs, Magazine Ad, Magnets, Mailing list, Marketing on Craigslist.com, Newspaper Ads, Parade, Postcards, publicity stunt, Referrals, Review My Lawn Care Marketing Material, t-shirt, Welcoming Kit, Word Of Mouth
Seasonal Promotion Ideas:
4th of July, Armed Forces Day, Christmas, Election Day, Fall, Halloween, Memorial Day, Spring, Summer, Valentine's Day, Veteran's Day, Winter:
Software:
Estimation Software, Landscaper Software, Landscaping Business Software, Landscaping Estimate Software, Landscaping Software, Lawn Care Business Software, Lawn Care Estimating Software, Lawn Care Software, Mowing Software
Uncategorized:
Video:
Website:
Search Engine Optimization
» Lawn Care Business Discussion Categories
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:51 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:51 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy