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Here in KY I'm getting about $33 per thousand sq ft, so we charge $150 for the first 5000 sq ft. and $20 per thousand sq ft there after. Our avg lot size is about 5000 sq ft here. We charge the same for both type of service. over-seeding is included in the aeration = 5-6 lbs of a 4 blend seed per thousand sq ft. If the customer doesn't want the seed then its $130.
If you rent a good core aerator it will cost about $60 per day and 50 lb bag of seed will run about $65, you should be able to get 2-3 customers from one bag of seed, and 5000 sq ft should only take about 30 min start to finish. So now for one customer it will cost you $125 + fuel and time getting equipment form rental Co and the time to do it, is $150 per to much, no its not, it should be just right if you have 3 or more customers, on Wed 4/8/08 we did 8 customers and here is the breakdown of the day.
Fuel (truck and equip.) $25
Seed $65 per bag x 4 = $260 (premium seed)
Rental Equipment $65
Labor 6 hours at $15 = $90
Overhead 8% of total cost = $35
Total cost to complete 8 lawns approx 5000 sq ft each = $475.00
Billed out $150 x 8 =$1,200 less cost = $725 profit.
Tru-Green and Scotts charges about $165 for the first 3000 thousand sq ft and $15 per thousand there after.