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How to gain alot of accounts in a subdivision?

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  • landonkade
    started a topic How to gain alot of accounts in a subdivision?

    How to gain alot of accounts in a subdivision?

    I was kinda wondering on how to gain alot of accounts in one neighborhood. I have about 10 accounts in one subdivison, but there is 200 homes(most homes have same size lots) , the homes are real close togeather about 20 feet apart. The 10 accounts i have in there i charge $45 a service. I am slowly gaining with the $45, but want more,lol. I do all my jobs perfect.

    I see some lawn care companies rushing in and out and the work isnt as good as mine.

    Each house takes 40 minutes- if you do it right,lol and take your time

    Should i charge $40 instead to gain more accounts

    I know its not how fast you do the job, its how well the job is done..

    Alot of lawn care companies LOWBALL just to have a account

    You get what you pay for...........

  • Steve
    replied
    I did a search and found a lot of places that make 'coin envelopes.' I guess you can either make them or buy them.

    Here is an image I got from one of the many sites that offer this.

    Then, as Rob said, you could place a sticker on it to say anything you wanted.
    Attached Files

    Leave a comment:


  • Big Lebowski
    replied
    I've got it in publisher so most would have difficulty seeing it but basically it's what you see there times 4 on a page. I just cut it out. glue all the flaps you see there except the top one. Let it dry and then fill it with seed (not too full) and close the top flap with glue.

    Then I fold the flyer in half and staple the envelope to it, closing it. Next time I may go for double sided information or even tri-fold.

    I have a laser printer that prints two sides automatically and I tell you, this thing prints an incredible image. Thats why I bought it. I wanted to save on cost and get better results. I can print for pennies instead of quarters like ink jet. But I get waterproof printing that will handle a little weather.

    But back to the envelope idea. I combined the seed packet idea on here and another idea of using seed envelopes as business cards. But because these are very time consuming I will buy bulk coin envelopes next time and add a printed label. There are companies that will do printed envelopes too. Maybe once I get huge!

    Leave a comment:


  • Steve
    replied
    Oh how neat! That is awesome!

    Did you create some kind of template for the seed envelope? I'd love to see that!

    Also how did you attach the envelope to the flyer? Simply with a staple?

    I think that is very creative.

    Leave a comment:


  • Big Lebowski
    replied
    I have to show you my metal trailer signs I just got today. They are truly awesome. They came out better than I anticipated. They are 24"x24" And here's my magnetic signs also. These metal signs will go on the ramp and they will be seen as I drive. Now I just need to slow down and not pull out on front of people.

    Also here is my seed envelope and flyer. The envelope says: 1 Find a bare spot 2 Sprinkle grass seeds 3 Add two parts sun and one part rain. 3 Call us and we'll take care of the rest! ****- I use a font that looks like a kid wrote it. I have my logo and phone number.

    The envelope shown is printed 4 to a page, cut out, folded and glued.
    Attached Files

    Leave a comment:


  • Steve
    replied
    That sounds very interesting! I'd love to see some pictures of your flyer and your seed envelope!

    Leave a comment:


  • Big Lebowski
    replied
    You'll love this one. I took the "Sorry about the noise" flyer, edited it for myself, put a spot for me to enter in a price to cut. But I took it further based on a idea that others had here and made my own little grass seed envelope. It has my logo and instructions in a "cute" way. It says something like spread the seeds, add 3 parts sun, one part rain and calls us to take care of the rest.

    I passed out 100 of them and got 4 responses. One was a guy who was angry at the thought I might have walked his property. Another was the post office telling me to stop putting flyers in mail boxes. Another was an install job that I didn't get. And another was a $30 a week mow that I did get.

    I made another 200 envelopes that I need to glue and fill. I was quite broke at the time so making my own was better than buying pre-made envelopes. So my plan is the continue this marketing but not to use mailboxes and use pre-made coin envelopes with label I stick on instead.

    I also decided to not include prices but rather offer free estimates. Over the winter I will make many of these getting ready for spring. I expect to have 4 times the amount of accounts I have now this time next year.

    Until I am working 4-5 days all day by myself, I will be relentless on my marketing. Recently I bought magnets for my truck and metal signs for my trailer. I have passed out quite a few cards lately. For everyone that gets a card gets a magnetic and a paper version. I ask that they keep the one they prefer and to give the other away to a friend. I also offer a free cut for each person that hires me for the season.
    Last edited by Big Lebowski; 09-07-2008, 09:32 PM.

    Leave a comment:


  • Guest's Avatar
    Guest replied
    yea I gotcha.
    and just keep hittin em, and work your way down the whole block a little at a time.

    Leave a comment:


  • Steve
    replied
    I am sorry about that here is a better explanation.



    There is more info in our blog post here

    http://lawnchat.com/?p=156

    But it should help you build more clients in a smaller area.


    What if as a referral, you told your clients that if they can get another person signed up, you will give them both a % off their service or maybe a free service. Like a free aeration, gutter cleaning, hedge trimming or maybe they get to choose. If you experimented with this, it might get people to help you sell to their friends.

    Leave a comment:


  • Guest's Avatar
    Guest replied
    Its like real life spam or somthing, but if you don't consantly contact them in some way they will forget about you and just keep there "regular guy", you have to keep in there mind some how.

    Leave a comment:


  • Totally Green
    replied
    I think that's a great idea. I wanted to do that but got overruled by my wife. Now I can tell her "told ya so".

    Leave a comment:


  • Guest's Avatar
    Guest replied
    oh.. ok gotcha.
    I used to that,barley got reactions. now I pass out 200 fliers in the same neighborhood to the same people over and over until I get them to call. I know it sounds creul but it lets them know I really want them as customers.

    Leave a comment:


  • Totally Green
    replied
    Steve probably knows more about this than I do but I'll take a shot. If I understand it correctly, when you do a lawn in a subdivision, you put out door hangers or fliers to the next 2 or 3 homes in every direction; front, back, sides. Hence, the clover leaf.

    Leave a comment:


  • Guest's Avatar
    Guest replied
    Steve, What is the clover leaf marketing technique ?
    I never heard of that.

    Leave a comment:


  • Steve
    replied
    Have you been doing the clover leaf marketing technique with your flyers or door hangers as you are there working on properties?

    Also this would be a great place to get referrals. Are you asking them for neighbor contacts? Is there a local home owners association? What are you doing about this stuff?

    Leave a comment:

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