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So far, my best marketing tools have been word of mouth and my website. Thanks to Rodman, my website is in the top 5 of just about everything you can think of to Google for lawn care in my area (cities, counties, etc). I've learned how to do this myself, so I've tweaked my other pages on my site to encompass even more Google search strings. =)
Jason and I have passed out well over 10,000 fliers since September, and not one person has called from those fliers. I've given up on them. I might carry a handful with me for when someone asks me about our business... I can give them one to possibly sway them a little more to want to use our service.