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Well, I get that I know off 3 magazines (a tree one, turf one, and sports management one), that are owned by the same publishing company and same editor. The editorial is the exact same in each one except that they change around the wording slightly to go with that particular magazine, but a lot of times the exact same articles are in all of the magazines. Talk about cheap.
I currently only find about 1 or 2 magazines informative out of approx 12-15 that I receive each month