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well this is a small community here in S.A and that is my very first client house, i guess they choose it by how the yards are keep , flowering decoration and maintenance of the property, i figure they do it to set examples of how the yards should be keep in their community's its cool how a little thing like this make such a great impact in small community's this motivate people to really take pride in their yards, the first picture was in January 2010 i planted ray grass for winter people love it and ask me how to do it so i start charging for consulting the only problem i found its that the guy i toll was sharing to other guys in the community so in 2011 like 15 houses had done by the guy that i charge for consulting well in 2012 they dint know how to get rid of the ray grass and make the hot season grass come back, so that got me 3 clients in there for this year acctually 4 but i drop one, i believe they give them a 100.00 or 150.00 gift card from one of the box stores so i like it im proud of it, some thing small can make such a great impact in community.
The thing I was thinking of is can you take those pictures and make flyers/door hangers/brochures with them and use a headline like
"Who else wants to win yard of the month?"
"We can help make your lawn winner of yard of the month too!"
Something like that. Then mention you have won it twice.
Also, can you send one of those pictures and a little about it as a press release to the local newspaper? Maybe they might have a slow news day and would be looking for some community news to fill their paper. That could be a helpful way of attracting more customers as well if you get printed.
Marty did the publicity of it help you attract more customers or did you promote that you had one in any way in your marketing?
Truth be told, Steve, no I didn't run with it. But the lady that won did. She used the old "lady network". IE phone gabbing, card cubs and any thing old ladies do that they get together and gossip. I figure I picked up 5-7 lawns. I still get referrals via her, and she has long since moved to a retirement apartment.
Word of mouth is your best marketing