Announcement

Collapse
No announcement yet.

Tru Geen sales strategy shift

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Tru Geen sales strategy shift

    Tru Green is beginning to start to switch their sales strategy from neighborhood selling to more of an emphasize on digital marketing, such as search engines, websites, mobile and social.

    Do you think this is a good strategy?
    Twitter
    Facebook
    LinkedIn
    Website

  • #2
    No. That interweb thing is just a fad.
    Next month everyone will be like, "Huh - what's an internet?"





    Comment


    • #3
      No. That interweb thing is just a fad.
      Next month everyone will be like, "Huh - what's an internet?"





      So you are saying them canceling direct mail approach in neighborhoods they already service is a good idea then?
      Twitter
      Facebook
      LinkedIn
      Website

      Comment


      • #4
        No idea. I just know that if you aren't utilizing the web these days in some form, you're missing out.

        Comment


        • #5
          That company amazes me in ways because I do wonder how much more bigger they can get. They do seem to constantly be on the look out for ways to make more money. Whether it is a new marketing technique or in the way they bill/upsell their customers.

          The down side to their size is they still have to compete with smaller operations that can be more personable to their customers. It seems very difficult for these larger companies to handle their customers like anything other than numbers or 'who's next.'

          What's your view on it though? How do you feel their internet marketing will effect things?
          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
          Download your Free trial of Gopher Lawn Care Software.

          Comment


          • #6
            That company amazes me in ways because I do wonder how much more bigger they can get. They do seem to constantly be on the look out for ways to make more money. Whether it is a new marketing technique or in the way they bill/upsell their customers.

            The down side to their size is they still have to compete with smaller operations that can be more personable to their customers. It seems very difficult for these larger companies to handle their customers like anything other than numbers or 'who's next.'

            What's your view on it though? How do you feel their internet marketing will effect things?
            I personally feel them moving over to the internet is a horrible mistake, and they are just trying to get more and more clients, while not fixing the problem of their cancellation rate.

            They need to still concentrate on the neighborhood marketing technique. The internet is just too broad of a stroke for them. The two biggest things that I have seen they need to fix is 1) too many applications (or trying to sell the client too many services). I hear all the time some of the reasons the clients cancel is because they are sick of all the phone calls, 2) when a client contacts them for a site visit or site problem, don't take two weeks to come look at it.
            Twitter
            Facebook
            LinkedIn
            Website

            Comment


            • #7
              What is your view on why these problems are not being addressed? They seem to have the size and resources to address them. Do you feel they just don't care as long as they hit certain dollar figure benchmarks? Or what do you feel is the case?
              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
              Download your Free trial of Gopher Lawn Care Software.

              Comment


              • #8
                What is your view on why these problems are not being addressed? They seem to have the size and resources to address them. Do you feel they just don't care as long as they hit certain dollar figure benchmarks? Or what do you feel is the case?

                I actually think the opposite, I don't think they have as many employees as they should. They should almost have dedicated quality control managers that can do site visits.

                The other thing is that the techs are not properly trained in customer service, poorly paid, and over worked. The turnover with their techs is horrible. More or less the techs are just paid to spray and go.

                I have heard from other industry suppliers that have dealed with them directly that TruGreen figures every year they are going to have a certain turnover rate with their clients, and that doesn't bother them. They think it's just part of "doing business".

                If they just got back to customer service and quality control measures then they would be great. Don't get me wrong, they do a pretty descent job with spraying, just their customer service needs improving
                Twitter
                Facebook
                LinkedIn
                Website

                Comment


                • #9
                  They most likely did a study and found there is more money in new customers then retaining old ones. Its probable cheaper for them to advertise then service existing customers too.

                  Comment


                  • #10
                    They most likely did a study and found there is more money in new customers then retaining old ones. Its probable cheaper for them to advertise then service existing customers too.
                    That must be true. I don't mind seeing them in my neighborhoods because I get their customers. I don't target their customers, I target their customer's neighbors.
                    Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

                    Comment


                    • #11
                      I actually think the opposite, I don't think they have as many employees as they should. They should almost have dedicated quality control managers that can do site visits.

                      The other thing is that the techs are not properly trained in customer service, poorly paid, and over worked. The turnover with their techs is horrible. More or less the techs are just paid to spray and go.
                      Why do you think this is the case? Do you feel they are aware of this?
                      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                      Download your Free trial of Gopher Lawn Care Software.

                      Comment


                      • #12
                        Why do you think this is the case? Do you feel they are aware of this?
                        I can't honestly answer that. Perhaps they just want to keep the bare minimum employees, and try to make as much money as possible. The other thing is perhaps they know that they are just a jumping off point for new employees before they go on to other employers, so they figure that they don't care.

                        It's really hard to say.
                        Twitter
                        Facebook
                        LinkedIn
                        Website

                        Comment


                        • #13
                          Why do you think this is the case? Do you feel they are aware of this?
                          I think they are. Say a guy is making $10 a hour, 36 hours a week, is making $18,720 a year. If they spend that on advertising its going to generate a lot more money. So there backlogged on work and customer service sucks but the money is coming in. They can just keep replacing the customers. Its easier to get a customer to pay for 1-3 lawn treatments then 6-8. So its a numbers game. They have nothing else to up sell the client either.

                          Comment


                          • #14
                            I think they are. Say a guy is making $10 a hour, 36 hours a week, is making $18,720 a year. If they spend that on advertising its going to generate a lot more money. So there backlogged on work and customer service sucks but the money is coming in. They can just keep replacing the customers. Its easier to get a customer to pay for 1-3 lawn treatments then 6-8. So its a numbers game. They have nothing else to up sell the client either.
                            That is a very good point because I offer an 8 step program and it's hard to sell, but my clients that are on a 4 step program quickly jump on board.
                            Twitter
                            Facebook
                            LinkedIn
                            Website

                            Comment


                            • #15
                              One of the things that is messed up about this is what if this is really the optimal way to run such a business?

                              Here we all are talking about the importance of quality and striving to be the best and then we look at the largest fert company and they handle things like this.

                              I do wonder if they always operated like this or if this was something they picked up along the way.

                              It's weird because you don't see other industries like McDonalds doing this. They try to keep everything universal. Every burger tasting the same. Every experience the same and they want you to keep coming back.
                              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                              Download your Free trial of Gopher Lawn Care Software.

                              Comment

                              Bottom Ad Widget

                              Collapse
                              Working...
                              X