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Need customers ! What works?

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  • Need customers ! What works?

    I am a start up business with no customers. I inserted over 500 flyers in newspaper boxes, house to house, in nice neighborhoods with a $10 coupon for first mowing along and a no obligation estimate. So far I've only heard back from 2 people. What is the typical response time and how many customers should I expect ?
    What should be my next step in acquiring a customer base. Thanks for any advice.

  • #2
    Hi jdc21320,

    Welcome to our forum!

    The typical response is like 1 to 2%.

    Could we see what your flyer looked like? Maybe we could offer some suggestions?

    Have you made yourself some business cards yet? If you haven't you should do that. Then hand them out to everyone you know. Network with the people you know first and work from there.

    Also, do you have any history you could share with us about you and why you decided to start your business? Maybe we could come up with a unique marketing angle to make your company stand out from competitors.
    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
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    • #3
      I would try business cards, go door to door and introduce yourself, hang up flyers and business cards in local businesses, put ads in local newspapers, make sure to get truck and/r trailer signage, doorhangers, and perhaps try doing some direct mail such as postcards or letters.

      Sometimes the first couple of years may be slow until you establish a name for yourself

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      • #4
        I created flyers and went door to door. This is working for me right now. I just started this year and I already am looking to hire some help. The response that I have gotten has been great and word of mouth has really improved my business. The gopher team gave me some suggestions and I have used some of them and it really helped. Keep reading in this forum and I know that you will get soome real help. I know I have and my business is taking off.

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        • #5
          Quote[/b] ]I created flyers and went door to door. This is working for me right now
          Did you talk to homeowners as you handed out the flyers or did you just put them in the door?

          Any suggestions to other lcos as to the best way to do this and when is the best time?
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          • #6
            I very happy that everything is working out for you

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            • #7
              We are getting ready to distribute about 300 door hangers in our neighborhood. We made them ourselves, so the cost of the hangers was around 10 dollars. So if we get one customer it will be worth it.

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              • #8
                Hi turf rat,

                Could you show us what you created?
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                Download your Free trial of Gopher Lawn Care Software.

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                • #9
                  Quote[/b] (jdc21320 @ May 05 2007,10:58)]So far I've only heard back from 2 people.
                  The first clients are the hardest to get.

                  What was the outcome of those two clients? *Did you get their business? *Now's the time to put "word-of-mouth" advertising to work. *Give those two customers fantastic service. *Ask them to tell their friends. *Don't offer discounts or any gimmicks, just say "I'm really trying to build up my business. *Will you please tell everyone you know about me?"

                  Ask them to mention you to their friends at church and work. *Maybe their family members need someone dependable. *

                  Knock on their neighbors' doors next time you do their lawn. *::Knock Knock:: *"I'm here doing your neighbor's lawn. *I would love to give you a free estimate on mowing your grass." *Be energetic and show enthusiasm...they won't turn you down. *Tell them you can do it right away since you have your equipment with you.

                  Post your flyer for us to see. Gopher is a master at flyer design and he will help you out.
                  Start a profitable lawn care business.

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                  • #10
                    Quote[/b] ]Don't offer discounts or any gimmicks, just say "I'm really trying to build up my business. Will you please tell everyone you know about me?"
                    One of the fascinating things about business is you can get two opposite views on what you should do and both can work.

                    Keith I have heard both ways of this (offering discounts and not). What is your view on why it's not a good idea to offer discounts or gimmicks when trying to gain new customers?
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                    • #11
                      Hey, thanks for calling me out on that. I've heard it works, too, in certain situations and I've heard people have success in offering referral bonuses, senior discounts, etc.

                      My view comes from one particular incident. I had several customers in a subdivision. All yards basically the same...$30 jobs. One new, potential customer in that same subdivision said she couldn't pay $30 and asked for a senior discount. I said "Sure" and dropped her price by $5. Before long, every customer in that subdivision called with all kinds of excuses. "My Husband is a senior." "I'm disabled." "I'll be a senior in two years." "Blah. Blah. Blah."

                      From that point on, I decided that agreements with customers would be very neat and tidy. Estimating lawns is subjective enough without throwing added considerations into the mix.

                      I've seen on your flyer design that you like the $10 OFF Coupon. That's a great plan to get that initial call.

                      What other discounts have you found that work?
                      Start a profitable lawn care business.

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                      • #12
                        Well off the top of my head I was thinking quite often we would see a free mow with a signed maintenance contract.

                        Promotions really need to be worded carefully so they can't be used outside their intended purpose. Also they should be used to gain new customer, but once you have them as customer, you are then giving away profit.

                        That's my take at least.
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                        • #13
                          Hi turf rat,

                          Could you show us what you created?
                          Hi steve do you do any help with flyer design? ive been trying to create a good flyer with no luck. i can create basic flyers but im wanting something with alittle more kick to it

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                          • #14
                            Is Bartering a good idea?

                            I have someone looking to barter service for some lawn care. The client says her husband does graphic design and marketing. How should i go about this. Being that graphic design and marketing cost alot more then lawn care. I dont want to feel that im doing so much lawn work for some design work. What would be best way to go into bartering services? If you have bartered your lawn services for other things please share your stories here on this post.

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                            • #15
                              Can you figure out how much you feel their graphic design services would be of value to you and then equal that value with one or multiple lawn mowings?
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