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End of Season letter

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  • End of Season letter

    So do any of you send out Thank You letters at the end of season ?
    I think being my first year that it is very important for me to do something like this and then follow it up with a renewal letter for the 2012 season.
    Anyone have any example of what they use ?

  • #2
    You mean other than "it's time to think about bringing your account up to date ..."?
    Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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    • #3
      Cards

      Ducke,

      Hey I use a system that I can create postcards, cards etc....
      It has a contact manager where you can actually keep all of your contacts in specific groups.

      I send cards throughout the season for marketing and also just to say thanks for the business, and I also send on major holidays.

      The response is overwhelming. When I send cards as a marketing tool for services like: leaf cleanup, I will start getting floods of calls and emails.

      When I send cards on holidays, many customers personally come out and say thanks.

      Any way this service is great and affordable, the lowest cost per month is $9.80.

      You can also send gifts and gift certificates.

      I literally send out 200 Xmas cards in less than 10 minutes. All done by me on my computer and sent in the US Mail.


      Good luck!

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      • #4
        Ah, I was going to mention upscale2 but I couldn't remember the screen name. It does seen like a great idea and I probably would have already joined if it weren't a MLM. If only there were a non-MLM company that offers a similar service.
        Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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        • #5
          What I want is a letter.
          Something like

          Dear (Customer)
          Now that the mowing season is behind us, I would like to take the time to thank you for your business over the last few month.
          This being my first year of business your trust in my company has meant a lot to me. I now look forward to the 2012 season and servicing your lawn again.
          etc. etc. etc.

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          • #6
            What I want is a letter.
            Something like

            Dear (Customer)
            Now that the mowing season is behind us, I would like to take the time to thank you for your business over the last few month.
            This being my first year of business your trust in my company has meant a lot to me. I now look forward to the 2012 season and servicing your lawn again.
            etc. etc. etc.
            Why not tell them in person, there is a lot to be said for the personal touch....food for thought
            Andy
            Halifax, Nova Scotia

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            • #7
              Why not tell them in person, there is a lot to be said for the personal touch....food for thought
              I agree the personal touch is good but it not real easy to meet up with each of my customers.there is a couple I have only seen once and that is when they signed up I also have 4 out of town (province) that I deal with and as much as I would like to fly out to Alberta and Ontario for a week or so I really don't see it in the books. So I was thinking about a nicely word letter of thanks and then follow that up with a renewal letter for those that have not signed yet, you know book by so and so date a keep your 2011 prices, or hurry and beat the 2012 price increase etc...

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              • #8
                Here's what I had done last year...
                http://www.gopherforum.com/showthread.php?t=13496

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                • #9
                  Ah, I was going to mention upscale2 but I couldn't remember the screen name. It does seen like a great idea and I probably would have already joined if it weren't a MLM. If only there were a non-MLM company that offers a similar service.
                  MLM or not, SOC is effective and easy to use. I have literally made $$thousands$$ of dollars in using the service.

                  I guess if you have time to print out labels, buy stock, envelopes, stamps, and run around doing so, then that is what you should do.

                  I have done it the "old way" which takes hours. I get this done in 20 minutes max, allowing me to focus on other things.

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                  • #10
                    I've built a contact management system for a local company that would print cards and labels. Maybe I could rehash it for a similar purpose.
                    Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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                    • #11
                      Here are a couple of resources for you.

                      When should your lawn care business send thank you letters.

                      End of lawn care season customer letter sample.

                      And to download the full end of season thank you letter, go into the free letter section here and find the document end_of_year_letter.doc

                      Does this help?
                      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                      Download your Free trial of Gopher Lawn Care Software.

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                      • #12
                        My mom received an xmas card today. Tri-fold with personal pictures and a personalized message. She thought it was the greatest thing ever.

                        I said, "that looks like SendOutCards". I flipped it over and, sure enough, it was. Apparently, my cousin joined up to send out cards to the family.

                        If my mom's response to the card was any indication then they are effective.

                        Man, I can spot these MLMs a mile away. I wonder if there is any way to get paid for that.
                        Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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                        • #13
                          Are these cards sold through affiliates? Do you feel there is a difference between mlm and affiliates?
                          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                          Download your Free trial of Gopher Lawn Care Software.

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                          • #14
                            Are these cards sold through affiliates? Do you feel there is a difference between mlm and affiliates?
                            The cards are purchased by the users of the service (probably called "business owners" by the company). The affiliates don't sell the cards, they sell the service to new affiliates who also buy cards.
                            Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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