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You may not want to actively advertise during the off season, but you do want to network your business year around. I start looking for new business in mid March, but for commercial work you have to start earlier. Some guys like to start earlier, but I have always had good luck later when the weather breaks. Again all personal opinion here, I just feel it is a waste to mail and put out flyers while it is still snowing out.
If your going for commercial lawn care services then here in slc we start bidding them oct nov for the following year cause thats when they are looking for new snow companies plus budgets- As far as residential lawn care services we post adds first of march and get a few but mostly mid march is when we get most of our calls,