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    Guest started a topic When to start marketing??

    When to start marketing??

    I am hoping to go full time this spring. I have 7 customers currently from part time last summer. I feel I need to aquire about 45-50 more to quit my job and do this full time. I am getting 5000 door hangers made up. if I get the 1% average I should get there. My question is when I should get them out there. I am in the Hudson Valley in New York. I was thinking about early Feb, but maybe the end of Feb would be better. Any input would be helpful.

    Thanx
    Stuart

  • Steve
    replied
    That letter looks AWESOME!

    I love the graphics you have at the top and the bottom. It really looks professional.

    Great job on that!

    Leave a comment:


  • Fresh Cut
    replied
    This is what I got so far on my letter. I should have been finished with it and sent it in the middle of last month at the latest.

    I'm gonna change a few things, but this is the basic draft.

    What ya'll think? What should I change? Better phrasing?

    All suggestions welcome.
    Attached Files

    Leave a comment:


  • Steve
    replied
    Another group like who, Steve?
    Well I meant I was wondering if you would be sending them to current customers or new customers you haven't contacted yet. I can't wait to hear how all this works out!

    Leave a comment:


  • Fresh Cut
    replied
    That is great, will that be going out to your current customer base or to another group?
    current customers and everybody I can remember names and addresses to from last year. Even one timers.

    Another group like who, Steve?

    Leave a comment:


  • Steve
    replied
    That is great, will that be going out to your current customer base or to another group?

    Leave a comment:


  • Fresh Cut
    replied
    Now all I need to do is figure out how to make a letterhead with my logo on it. Can anybody help me with that?


    Tell me what y'all think....

    Dear customer,


    First things first, Happy New Year! 2009 was a challenging year and now that 2010 is here, we're excited about all the new changes and opportunities the new year brings!

    February is the perfect time to condition the soil for the growing season. One great new opportunity is the addition of organic fertilization application to the services we offer. Its called Gluten-8, and the advantages it has vastly outweigh those of conventional chemical fertilization. Gluten-8 works twofold in that it promotes a healthy, nutrient rich environment that enables the turf to thrive, as well as being an all natural pre-emergent against weeds.

    Now is also a great time for core aeration of the lawn. Core aeration helps to increase water intake, reduce water runoff and puddling, stimulate root development, reduce soil compaction, increase the tolerance to heat and drought stress, improve resiliency and cushioning, and enhance thatch breakdown.

    We would also like to remind everyone of our spring clean-up services, and now would be a good time to get the overgrowth cleared out behind your garage, beside the shed, around the hedges, or at the brush-line of your property. We've found that even though most weeds still grow during the dormant season, many weeds don't and even those that are still alive are at their weakest point during this time of year. This makes for a really good time to get rid of them.
    Attached Files

    Leave a comment:


  • Steve
    replied
    Hi Mike,

    As I recall, one of our members worked at a quick lube place while he was running his lawn care business. He advertised his business there with flyers as well.

    I can't remember if he got any customers from it but hey if it is free, it's worth a try right?

    A small yellow pages ad will probably bring you in a bunch of customers but remember the biggie is to network socially. To meet the neighbors of your customers. To carry business cards with you every where you go and hand them out.

    The more people that know you and know you have a business, the better!

    Leave a comment:


  • flykelley
    replied
    Hi Guys
    My name is Mike and I own a small Lawn care business in Michigan. I started out snowplowing 5 years ago and two years ago I bought some accounts from a guy leaving the state. Most of these accounts were not priced right and we only serviced them for the one year. The good news is we have several that are million dollar homes and the customers are very happy with our work. I really need to grow the business this year. One of my plowing customers owns a Quick Change Oil Place, and he has offered to give each one of his customers one of my flyer's. What are your thoughts, Im thinking of doing a one sided color flier with a picture of one of my million dollar homes on it with of course my sales pitch. Im also going to do some direct mailing to a certain target area. The other two things Im thinking of doing is there is a coupon book that gets mailed every two months in our area with lots of coupons for food so they get saved instead of just throwing them out. The owner only allows two of the same type companys to have adds in his mailing. The other idea is the small phone book in our area only cost $300.00 a year to run the small ads. Ok let me have it!!!!!

    Thanks Mike

    Leave a comment:


  • Steve
    replied
    I'd love to see what you come up with!

    Leave a comment:


  • Fresh Cut
    replied
    All in same letter. Once I figure out how to make a letterhead.
    Last edited by Fresh Cut; 01-31-2010, 07:55 PM.

    Leave a comment:


  • Steve
    replied
    1. letters to last year clients, with letterhead
    2. mention organic fertilization
    3. go for exciting, energetic wording
    4. ask for referals, recommendations, suggestions
    5. suggest now be a good time to refresh ground cover
    6. remind clients of schedule, season start, and how regular maintenance will be managed
    7. keep communication open, invite feedback
    8.
    Would these all be separate letters sent to the customers or would you try to combine some of these elements together in one letter?

    Leave a comment:


  • Fresh Cut
    replied
    I am hoping to go full time this spring. I have 7 customers currently from part time last summer. I feel I need to aquire about 45-50 more to quit my job and do this full time. I am getting 5000 door hangers made up. if I get the 1% average I should get there. My question is when I should get them out there. I am in the Hudson Valley in New York. I was thinking about early Feb, but maybe the end of Feb would be better. Any input would be helpful.

    Thanx
    Stuart
    Hi Scott,

    One of the things to keep in mind when you are asking when should I start marketing, as you read on here more, you will see the most successful business owners never stop marketing. They are always looking for opportunities to meet new people and sell their services.



    One guide some of our members use is that they look for the big box marketing material that comes in the newspapers from places like Home Depot. They look for them to market their Spring products. Once they see that, they start to put their marketing material out there.

    Then the next question is, are you putting out 5,000 to different homes or are you going to split them up and hit the same houses multiple times early in the year?
    Some business notes that I thought would apply to this thread.

    Business notes



    1. letters to last year clients, with letterhead
    2. mention organic fertilization
    3. go for exciting, energetic wording
    4. ask for referals, recommendations, suggestions
    5. suggest now be a good time to refresh ground cover
    6. remind clients of schedule, season start, and how regular maintenance will be managed
    7. keep communication open, invite feedback
    8.

    Leave a comment:


  • Fresh Cut
    replied

    I had everyone signed for this year that we did last year before December 31st and for the first 50 referrals that end up with us spraying the person you refer, your first spray will be free up to the value of the referral, I have around 30 to look at and keep them in order. I never mentioned this on the mowing side as spraying is where the profit is.
    Hey, can you elaborate on this for me? I'm looking into offering organic fertilization, Gluten-8, and I'm not sure of the best route to take as far as application equipment setup or pricing.

    Leave a comment:


  • Steve
    replied
    This is the first year that we will be advertising with door hangers.
    What made you decide to go with door hangers this year and what did you do previously?

    Leave a comment:

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