The other day when I worked for Deere doing the deom of their new 60D excavator and 644 Payloader, I was wearing a Deere staff uniform and I drove my new Jetta, I didn't want prospects to know who I was although two had seen me before.
I talked to at least 60 landscaping companies, not one was having a very good year, one guy I ended up selling a smaller excavator to said it's his worst year in 15.
The fellow I mentioned a while ago who is a neighbour, been in the business as long as I can remember, does pretty good work but his equipment really needs paint, it looks terrible, showed up. We chatted and I showed him three sizes of excavators are their ability. anyhow he said he only did 7 jobs this year, I never once mentionedd how busy we are, he once again mentioned he would be interested in selling to me and then working for me, so because I know him I let him try a mini excavator, we had a lot of piles of dirt, I told him to put a 25 degree grade on a pile, I watched him closely, very slow and the work was not what I would accept from an excavator operator. One could argue but it's a different machine, every excavator operates the same, the only difference is power.
So whatever we are doing and it seems we are trying everything I can think of, is working and working very well, if this is considered a bad year due to the economy, good lord I have no idea what we will do to handle business in 2010 but I have a few months to figure that out.