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  • #16
    I watch the big box stores.They spend millions in research so when they start to ad for out door,you do the same.Central Florida has so many guys doing fliers, its hard to get a responce.My fliers have the price for that house on it so if they dont like the price they dont call.It also has every thing they will get for the money ie. monthly,weekly,or bi weekly.Then a coupon for landscaping
    Awesome thinking.

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    • #17
      Well I put my price on them because down hear you get alot of tire kickers.They want the cheapest guy so they'll call anyone who gives them a number.Also you get those one time cuts calling because families coming and the grass is 3ft. tall.I dont have time for games.This is what you get, this is your price as I view the front and my knowledge of the avr. back in the area.The price can go up if the back has alot of work or I have to use my 36.I've gotten as good or beyyer responce than avr. I think.We put out 1000 fliers and pulled 3 clients.The problem is when its time to do fliers its also time to work.That time will depend on where you are and early or late winter.I would say as soon as the grass gets some green to it and they see its alot taller than they thought

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      • #18
        Im digging your posts.

        I appreciate all the advice guys.

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        • #19
          Im digging your posts.

          I appreciate all the advice guys.
          I am learning too!


          Well I put my price on them because down hear you get alot of tire kickers.They want the cheapest guy so they'll call anyone who gives them a number.Also you get those one time cuts calling because families coming and the grass is 3ft. tall.
          I think this is fascinating. Not too long ago I was having a discussion about this with a lawn care business owner and he was telling me he was against putting his prices on his flyer because he wanted to be there in person to talk with the potential customer and he thought that was the best way to make a sale. He felt being in person allowed him to use his sales skills that his flyers could just not do alone.

          What are your thoughts on this?
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          • #20
            Steve,

            That's always been my train of thought, I think meetin them face to face helps & I'd also like to think my clients aren't nessasarily hiring me on price alone. I'm not the most expensive guy in town... but I certainly am not striving to be the cheapest so alittle salesmanship may come into play.

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            • #21
              I guess on one side, you can say I put my prices on the flyer and the customer can take it or leave it and if they call they are basically saying I know your price and I am willing to pay that.

              On the other side is the customer that calls for an estimate, you walk the property with them and give them a price and they flinch and say no. Then you wasted your time going over there and giving the estimate.

              The thing I wonder is, ultimately can you command a higher fee by making the presentation in person, because isn't that what an estimate is? A sales presentation?

              If you can command a higher price, does it make it worth your while over other estimates you may have went on but didn't get?
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              • #22
                If you can command a higher price, does it make it worth your while over other estimates you may have went on but didn't get?

                It's worth it to me!
                Your not going to get every estimate.
                1) You can't take rejection personally when your in sales.
                2) If your getting every single job you estimate YOU ARE LOWBALLING.

                To make a "sale" they have to buy the PERSON, the PRODUCT, & the PRICE
                If your not there in PERSON presenting the full value of the PRODUCT then they are only buying the PRICE. You didn't "make the sale", You are "ON SALE"!

                Take the time to meet your customers, yeah you'll waste time on some but you'll be more profitable & both you & the client will be happier doing business together. You may meet some people & see a personality problem right off the bat... Then you can decline to estimate or work for them (I've done that once) or price it high enough it's worthwhile even if they are a pain in the ***!
                Last edited by musician/lawnman; 01-19-2009, 10:35 PM.

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                • #23
                  lawn prices on flyers.

                  Great debate on this theme.

                  I've always leaned on the side of giving prices only during final negotiation. It's hard to convey your work ethic which justifies your price without a face-to-face meeting.

                  Though there are lots of tire kickers, I've found equal numbers of people will wait until their lawn needs attention right away. Once they call, they are ready to make a deal. If you can demonstrate the skillset needed to make their lawns look great, you can often command higher prices at these final meetings.

                  On-the-other-hand, if your price is on your flyer you've already set a ceiling which is difficult to raise.

                  Good opinions on both sides.

                  Keith
                  Start a profitable lawn care business.

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                  • #24
                    Guys I dont know where you live but in Orlando each devolopment is built the same from one end to the other.When you pull in this yard is the same as that.Now I carry 3 fliers with 3 prices for that perticular devolopment.I dont negotiate if its not comercial or high end res.In that case you cant flier.The standard rate here is 25 a cut,low ballers are at 20,and jerk offs are at 15.I'm at 30+ or 100+ a month.Many companies sale through paper.If you present your self the right way in writting you can very easily set your self apart from the rest.I play up our BMP certification through IFAS and UF.Its best management practices with a leaning towards water conservation and limiting pesticied run off.Its a 20 dollar class that last 1/2 a day but 99% of landscapers dont have it and 99.9 of people dont know it dont mean much.3 for a 1000 would be 15 for 5000 and thats not bad.Besides I keep them in my truck to hand to people when they walk up and that has about 75% success rate without talking.Hey it works for me but may not for you huh

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                    • #25
                      That is a very good point that must be taken into account. There are areas in the country where all the properties are the same.

                      When you have all these properties that are the same, are there anythings you can upsell to them to make more of a profit each time you are there?
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                      • #26
                        Well every house is'nt the same but within each devolopment they are the same from one to the next.So each devolopment you set up 3 fliers.I print my fliers with a blank spot for each payment method.I highlight the monthly portion because its the best deal.One flier is for regualar lots.One for cornor lots.Then one for the one's with a little extra.
                        As far as up-sales go you have mulch,trees,landscaping,and any thing else.You always keep blank fliers on hand just in case you find one that dont fit the norm but for the most part it's straight forward here.

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                        • #27
                          Flyers

                          You should try the book Stop Lowballing. It is very helpful. Did you do as I call meet and greet? When did you distribute these flyers? If not try knocking on doors when they are home and make a visual, by this I mean meet them and talk face to face as well.

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                          • #28
                            Did you do as I call meet and greet? When did you distribute these flyers? If not try knocking on doors when they are home and make a visual, by this I mean meet them and talk face to face as well.
                            Great thoughts!

                            What kind of ice breaker do you find has worked best for you? How do you get the homeowners attention enough to talk?
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                            Download your Free trial of Gopher Lawn Care Software.

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                            • #29
                              Good question. No. We did not knock.

                              I say 'we' when I mean 'they'. I had three guys passing out the fliers. Good guys, friends....like to smile and talk.

                              No one seemed interested at the time. But..they only spoke with those who were out at the time.

                              I have thought about knocking myself and simply saying "I am the guy who will do the work...here's my card...if your guys drops the ball, give me the chance..."

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                              • #30
                                Whos low ballin?

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