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  • #16
    yeah I do offer a loaner mower to any customer. Not the best mower but it is self propelled with a bag. My offer has only been used a couple times. Most people bring their mower to me on like a friday and I usually have it done for them to pick up by sat. afternoon. I offer this service to any customer, not just my LCO customers.

    I would love to see my operation grow. This winter I'm starting a small marketing campaign to get some LCO accounts. With a minimal advertising budget I can't place an ad in ALL of the local papers but I will try a few for 3 months each and track their results. Thanks for asking!

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    • #17
      I would love to see my operation grow. This winter I'm starting a small marketing campaign to get some LCO accounts. With a minimal advertising budget I can't place an ad in ALL of the local papers but I will try a few for 3 months each and track their results. Thanks for asking!
      Who would you say your main customer base is? Home owners or lawn care business owners? Who are you trying to reach mainly with this marketing campaign?
      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
      Download your Free trial of Gopher Lawn Care Software.

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      • #18
        My main customer base right now is homeowners but I would like to see more commercial customers and get them onto a regular maintanence plan. I'm basically trying to get as many people through my service as I can because I know once they have used my services, they will come back AND they will refer more customers. I prefer referrals because they are better customers as most of you know. If LCO's realized how beneficial a good mechanic can be rather than taking their equipment to a large OPE dealer, I think they would appreciate how quickly they can get their equipment back in service. With the small size of my business, I"m able to drop what I'm doing to help my preferred customers. I always make my LCO's a priority because I know their equipment pays the bills, whereas a homeowner may be experiencing an inconvenience. Either way, I try to have all of my equipment returned within 5 days. Try going to your local OPE dealer and getting that kind of service.

        Just my rant. Give me your feedback!!

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        • #19
          One of the things I wonder about is this. As a selling point to lawn care business owners, do they need to have their lawn care equipment serviced by the dealership in order to retain their warranty or can anyone perform the service?

          I would think this could be an issue.

          Does anyone know?
          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
          Download your Free trial of Gopher Lawn Care Software.

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          • #20
            A lawn care company does need to be concerned about the warranties that come with their equipment. The repair costs can be quite substantial. The key thing for a LCO to do is become very familiar with what exactly your warranty covers. Warranties vary greatly by brand of equipment. Know what your warranty covers and the duration of the warranty. Make sure you have a local dealer that does warranty work on your brand of equipment. For instance if you live in Oregon like myself and you wanted to purchase a Bad Boy mower, there is nobody within 1000 miles that can do service work on it under warranty.

            Most warranties only last for a few years or a limited number of hours. Once your past that time, it's up to you to foot the bill. That is where I fit in. I offer small engine repair and service for folks that have gone past their warranty but still want to keep their equipment. How many LCO's out there have a Honda commercial walk behind that is over 10 years old?? Probably quite a few since honda makes a great product. They still need it serviced like they did before but do they really need to pay dealership prices to have the same work performed?

            If I (not factory certified) perform any work on your machine during it's warranty period, your warranty will become void. So if your concerned about your warranty, definitely take it to a dealer for warranty work but think of saving your company some money when your warranty expires!!!

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