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  • Getting into the business

    This is a great forum with lots of great information!!! *THANK YOU!!

    My question centers around a marketing message....I am a recently "retired" Chief Financial Officer and CPA and want to get into the mowing (maybe more later) business and plan on using flyers late winter in some upscale neighborhoods.

    Would there be any advantage (or disadvantage) of marketing my experience as a recently retired financial executive in my ads....? *I am just trying to deliver a message that I understand what it takes to deliver a *professional and quality service for a great value to the customer. *And not some fly by night company. IF there is value in that message I think it makes sense to get it on my flyers.....Thoughts? Thanks!

  • #2
    Hi RJO,

    Welcome to our forum!

    Quote[/b] ]I am a recently "retired" Chief Financial Officer and CPA and want to get into the mowing
    That sounds fascinating! We could always use some good financial advice here. Please feel free to make posts and respond to topics on such issues! You could teach us all a lot.

    Any thoughts as to why you decided to get into the lawn care industry? What about running your own accounting firm? Or did the stress just burn you out of that field?

    Quote[/b] ]Would there be any advantage (or disadvantage) of marketing my experience as a recently retired financial executive in my ads....?
    That is a very good question.

    I am thinking one of the things you could do is use this information to tell a little about yourself to your customers. Being reliable is VERY important in this industry. I hear complaints all the time from people that called this or that fly by night business and they never show up. So this could position you as being reliable.

    Maybe you could call your business The Lawn Accountant "For 20 years you trusted me with your finances, now you can trust me with your lawn."

    If you took that route you could make it fun and come up with a fun logo as well. You could also play up the reliable part and the trust part.

    That's just off the top of my head.

    Let's hear some of your reflections on this.

    and HAPPY THANKSGIVING!
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    • #3
      I knew this was a great site!! The Lawn Accountant is interesting! Sure there are some good tag lines I could add but I am not very CREATIVE Accountant you know But would love anyones ideas!!
      Yes got burned out on the inside office job for last 25 years! TIme to go outdoors and have some fun and hard work! MOney is important but not as much as it used to be....enjoying what I do is important now!
      Thanks again for the ideas!
      RJ

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      • #4
        Do you want to tie the accountant theme into your new business venture or are you thinking of another angle?
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        • #5
          Quote[/b] (Team Gopher @ Nov. 22 2007,12:07)]Do you want to tie the accountant theme into your new business venture or are you thinking of another angle?
          Not necessarily....but maybe an interesting way to add "credibilty" and "reliability" to my new business....
          RJ

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          • #6
            Well another way we have seen to help come up with a new business name is combining it with some hobby you have.

            For instance one of our forum members named their business Green Paws Lawn Care because they have such a love for dogs. They also plan on mixing the two together in the future and have pet pictures on their site to help get local pets adopted.

            Do you have any interests you really enjoy that could be used to pull together a new name or business theme?
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            Download your Free trial of Gopher Lawn Care Software.

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            • #7
              I love to play golf.....had thought of Fairway Lawn Care...but that name is in use in KC area.....Considered Tee Time Lawn Care....but not sure that if that has a very good ring to it....or if non golfer's know what "tee time" means......but will keep thinking about other names......
              RJ

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              • #8
                I like tee time lawn care!
                What about Club House Lawn Care.
                Club House Turf Care
                Golf Lawn Care
                Hole in one Lawn Care
                Par 4 Lawn Care

                Then you could take pictures of yourself out playing golf and in your marketing material you could say something like spend more time doing what you love and less time working on your lawn.

                I think the theme would be a blast!

                You could take vacations to visit different golf courses and take photos of them. Interview the turf specialists that work there and have this as added content on your lawn care site.

                You could also potentially install synthetic turf putting ranges.

                Maybe you could have a tour in your area where the different putting ranges are open up to the community and everyone gets a chance to get out and meet / greet each other!
                - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                Download your Free trial of Gopher Lawn Care Software.

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                • #9
                  Those are great ideas.....I am thinking I like Club House Lawn Care or Tee Time Lawn Care....just wasn't sure if most people know what Tee Time means....
                  Thanks again for the ideas...will keep noodeling while I eat my Turkey....and welcome any other ideas !!!

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                  • #10
                    Tee Time is neat because one might think of golf or if you don't know the spelling you might think you have time for tea. So either way it would work.

                    How would you rate the socio economic area you would be servicing?

                    Would this be a group that plays golf?
                    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                    Download your Free trial of Gopher Lawn Care Software.

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                    • #11
                      Liking Tee Time Lawn Care more and more....and the homes I would be servicing would be familiar with golf...mid to upper end. Also like Leisure Time Lawn Care too.......

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                      • #12
                        Bounce the name off of some of your family and friends and see what their reaction is.

                        When do you plan on getting started with this?
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                        Download your Free trial of Gopher Lawn Care Software.

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                        • #13
                          I will do that. So far they like Tee Time Lawn Care and Leisure Time Lawn Care......
                          I plan on starting next mowing season.....Mid March is usually the first mow here in KC.
                          Plan is to do a post card mailing and maybe do flyers as well. Have seen some discussion about timing....I am guess if first mow is mid March here....might drop post cards march 1ish.....Would you agree??
                          RJ

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                          • #14
                            Well, let me ask you, are there any services you could offer now to start reaching out to people in your area? Could you offer general winter yard cleanup services as a precursor for your spring advertising?
                            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                            Download your Free trial of Gopher Lawn Care Software.

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                            • #15
                              RIght now I only have my truck and no other equipment...so I am limited in what I can do. I plan on buying the mower and trailer before the end of the year. But willing to listen to any advice you might have. I am willing to work now but just need to buy equipment.

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