Announcement

Collapse
No announcement yet.

The recap of my first year:

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • The recap of my first year:

    The recap of my first year:

    First off, I just moved here from out of state not knowing anyone, never really doing this type of service beside my own yard and helping neighbors out. I was able to go out and purchase new equipment which was a piece of mind for me since I did not want to tackle the repairs and maintenance at first.

    Starting out I was very anxious and felt overwhelmed with everything going on from learning the business concepts then gaining customers. This was one of my biggest challenges to overcome. I started out with my advertisements of door hangers, Craigslist, local mailing paper and tear off signs. The calls started to come in and felt I need to provide a rate that would still allow me to make a profit but be able to gain customers. I did not want to be a lowballer since I knew it would only hurt me in the long run if I wanted to retain any of my new customers.

    To start the season I had 8 customers ranging from $30 to $50 per cut. During this I started to realize I did alright with the bidding minus 1-2 of them. Retention was good, there was only one customer that I did not go back after the first cut. This customer and I mutually agreed to go our different way because after the first cut she was expect a lot more than the original estimate and I told her we need to adjust prices if she want me to continue the service that way.

    During the season there became different challenges from dealing with weather (no rain) other little issues that come up. I was able to land about 10-15 different side job doing mulch, hedges, gutters and boarder work which helped a lot. Theses side job are what get you ahead and where the better profits are. Your maintenance jobs are the ones that pay for your expenses (truck, insurance, advertising, maintenance and building capital for equipment) that is how I am looking at it. I was able to pick up a couple more customers from word of mouth and people seeing my work at other properties. Cheep advice, when you are out working everyone is watching you from neighbors to potential customers driving, look professional and treat other properties as it was your own. When school started back it was interesting because I pick up another 3-4 customers due to their old company was becoming unreliable. I ended up with 16 clients and 4-5 occasional customers.

    Advise and things I have learned:

    - Find a good software program for invoicing right away. I do use Gopher software.
    - Understand some customers and you will have a personality conflict, try to work it out.
    - Some customers are almost impossible to please unless you spend hours at their house
    - Some customers donít understand that you are not there only customer
    - Billing, remember there invoice is your pay check and customers donít understand that
    - Customers donít understand that there price has to cover maintenance, drive time, and company expenses to.
    - Keep you grounds or you will start to be walked all over buy a picky customer.
    - Have your company information and phone number on you truck/trailer.
    - Positive: There are customers out there that treat you like gold and appreciate every effort you make.
    - Keep reading this blog and many others there is a lot of useful information on here.

    I have enjoyed my first year in service and looking forward to many more. I know there will be many more challenges to come and will take one at a time.

    Feel from to add your experiences and suggestion to challenges you have encountered.

  • #2
    Sounds like your on the right track

    I have recently moved here to Ohio from Connecticut. I was wondering what part of Ohio? It is always good to know another company in case you need some help. Sounds like you had a great year and learned a lot. Keep it up.

    Comment


    • #3
      I have recently moved here to Ohio from Connecticut. I was wondering what part of Ohio? It is always good to know another company in case you need some help. Sounds like you had a great year and learned a lot. Keep it up.
      I am west of Cleveland, in Elyria.

      Is there a soil difference from where you moved? That has been a challenge for me.

      Comment


      • #4
        That is some great insight!

        Looking back on the year, would you have changed anything or liked to have done anything differently if you could do it over?

        What will you do differently this new year compared to last year?
        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
        Download your Free trial of Gopher Lawn Care Software.

        Comment


        • #5
          Awesome post Congratulation on a successful first year.
          The Lawn Care Artist Formerly known as "Ducke"

          Comment


          • #6
            clay

            The soil seems to be a bit clayish

            Comment


            • #7
              That is some great insight!

              Looking back on the year, would you have changed anything or liked to have done anything differently if you could do it over?

              What will you do differently this new year compared to last year?
              Over all i was pretty happy but at the end of the year it seemed like customers didn't want to pay. I did end up getting paid from everyone but I felt like crap hounding them down.

              Next year I am going to push for prepay or credit card payment to try to eliminate some of troubles I had.

              The other thing I want to change is to focus more on commercial customers then residential.

              Comment


              • #8
                Over all i was pretty happy but at the end of the year it seemed like customers didn't want to pay. I did end up getting paid from everyone but I felt like crap hounding them down.

                Next year I am going to push for prepay or credit card payment to try to eliminate some of troubles I had.

                The other thing I want to change is to focus more on commercial customers then residential.
                What excuses did your customers use to avoid paying you?

                Comment


                • #9
                  The other thing I want to change is to focus more on commercial customers then residential
                  Also, what is your view on why you want to go in this direction?
                  - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                  Download your Free trial of Gopher Lawn Care Software.

                  Comment


                  • #10
                    What excuses did your customers use to avoid paying you?
                    The only excuse I have received is that I total forgot along with an apology, but that is after 2 invoices and a couple of phone calls.

                    Comment


                    • #11
                      Also, what is your view on why you want to go in this direction?
                      It will give me more flexibility with scheduling conflicts. Beside doing lawn care I also manage a couple of rental properties so flexibility is a nice thing to have. I caught myself throwing out partial days last year. If I were to have more commercial accounts I would be able to fill more of those days with hedge trimming and other misc duties that would be part of there package.

                      Comment


                      • #12
                        That is very interesting!

                        As you go into the new season, do you feel you will focus your marketing on one method over others or will you use multiple marketing methods?
                        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                        Download your Free trial of Gopher Lawn Care Software.

                        Comment


                        • #13
                          That is very interesting!

                          As you go into the new season, do you feel you will focus your marketing on one method over others or will you use multiple marketing methods?
                          As far a marketing goes I am going to start off with the same approach as I did last year. But as of now I want to cut back on paid advertizing early mid season.

                          I feel my approach will be a lot stronger stronger this year than last. I did gain a lot of experience with dealing with the customers I won and didn't win last year. Along with that I understand my equipment a whole lot better so bidding will be a little more accurate.

                          Comment


                          • #14
                            I did gain a lot of experience with dealing with the customers I won and didn't win last year.
                            For the newer startups that may not understand this, can you tell us a little about how that experience helps improve placing and winning bids?
                            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                            Download your Free trial of Gopher Lawn Care Software.

                            Comment


                            • #15
                              For the newer startups that may not understand this, can you tell us a little about how that experience helps improve placing and winning bids?
                              When I was biding last year I was more then less looking at lot sizes and edging amount. The things I forgot was areas where my rider would not fit or go and would have to either weed wack it or bring out the push mower.

                              Location was a hard part starting out because I was not sure where my foot print would be. So I treated every customer as I would have 1 or 2 accounts by them. I didn't end up losing I just came close to breaking even on 1 of them since it was a 30 mile round trip to one of the properties.

                              Comment

                              Working...
                              X