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How to get new customers in the middle of the season

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  • How to get new customers in the middle of the season


    Hello everyone, I've got several lawns of forclosed homes that i maintain but now im interested in moving my lawncare position into a more fulltime position. I'm wondering though I know it is hard to do, what is the best approach to gaining contracts in the middle of the season? Thank you everyone for your insight.



  • #2
    In the past, I have received calls from people that start out mowing their grass, until the summer heat kicks in, and they rather be inside watching the game and drinking a cold one.

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    • #3
      ADVERTISE.


      There are a dozen reasons people look for lawn service mid season.

      Just moved into a new home
      Moving to another location, but need lawn maintained until house sells
      Injury
      New baby - no time
      Just plain tired of doing it
      The last guy did a lousy job
      The last guy raised his prices


      I picked up people all season long last year.

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      • #4
        Do you market to the neighbors of your current customers? If you are already there, wouldn't it be nice to mow the neighbor's lawns too? They may be more comfortable hiring you because they see you around.
        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
        Download your Free trial of Gopher Lawn Care Software.

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        • #5
          Do you market to the neighbors of your current customers? If you are already there, wouldn't it be nice to mow the neighbor's lawns too? They may be more comfortable hiring you because they see you around.

          No I have not tried that all my properties so far are bank owned foreclosed homes. I am thinking of having some yard signs made up to place by the curbs of these homes when I mow them. Is this a good idea? Also Im thinking about getting magnets made to put on my truck but wonder if it would give a professional impression or a "Fly by Night" any opinion?


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          • #6
            All those ideas sound good. You want people to find you, so try lawn signs, truck signs, all that. Get business cards made and reach out to people. The more serious you take your business, the more serious others will too.
            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
            Download your Free trial of Gopher Lawn Care Software.

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            • #7
              Look for the in a hurry lawn guys!

              What I look for any time of the season to produce new clients.
              1. Rutting from big 60" ztr mowers......Selling point!
              2. Crack weeds......Selling point!
              3. Improper edging practices receding bed lines groves cut into sidewalk or pavers etc......Selling point!
              4. Exessive grass clumps left by them mow and go boys......Selling point!
              5. Herbicide drift that burns the edge of turf facing bed line......Selling point!

              Try not to be in to big a hurry in your daily operations and seek out those who are... If you find yourself too busy hire a part timer and keep on mowin!
              If you can't be good..Be good at it!

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              • #8
                Google! Contact Google and have them mail you a packet to fill out so you can register as a lawn care provider in your area. Use a ton of key words when doing this. I get a couple calls a week from Google, just for basic things but when I get there I do a pretty good job upselling! Maybe advertise for Aeration right now... tell your customers to spread the word that your aerating and offer them an extensive discount for referrels . Good Luck

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                • #9
                  I have been putting flyers and magnets on mail boxes and have gotten a few calls wold i be better off knocking on doors?

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                  • #10
                    have gotten a few calls wold i be better off knocking on doors
                    The more interactive you get with the potential customer, the better your chances are of making a sale.

                    As the season warms up and people get tired of mowing themselves, they will want some help. Maybe even create a flyer that uses a similar headline to get their attention.
                    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                    Download your Free trial of Gopher Lawn Care Software.

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                    • #11
                      New Accounts mid season

                      Whats cheaper - driving from one zip code to the next or dropping your trailer door and knocking out 4 houses on the same street?

                      Since your already working on the block, make up an intro flier and take a few bucks off your regular price - people will bite, your already working there, and you have a direct contact for next season.

                      offer vacation mowing to your 1 time clients - This is a huge sales op for mulch, trimming, fert and weed control sales.

                      Contact all of your past clients now and offer them a discount for mid season mowing.

                      There's nothing worse than a silent cell phone!

                      Good luck!

                      Tom

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                      • #12
                        I have been putting flyers and magnets on mail boxes and have gotten a few calls wold i be better off knocking on doors?
                        .If you don't know it is agaist the law to put flyers on mailboxes without postage on them. Hope you don't run up on a lawyers house & do that he or she might turn you over to the police dept.

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