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  • #16
    I agree with not trying to take customers away from your old boss because that is starting a war. In fact I do not "try" to take customers from anyone. I believe hard work and doing a quality job will bring customers in by word of mouth which is the most powerful form of advertisement. I actually had someone say why don't you try to take the contract for a particular restaurant around here. I personally know who has the contract and know they do a really good job. I would rather have friends in the industry than have enemies, there are plenty of potential customers out there, you just have to word hard and prove yourself
    2008 F-350, 2006 rzt50 23kH, 2010 tank m48 with 25kH, 16x8 vnose car hauler, echo edgers and weedeaters.

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    • #17
      only reason i dont have people sign contracts is because I am only 15... do you think i can try next season for people to sign contracts?

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      • #18
        People get hurt mid season and need someone to mow their lawn.
        People buy houses mid season and need someone to mow their lawn.
        People get divorced mid season and need someone to mow their lawn.
        People move to new homes mid season and need someone to mow while their old home is on the market.
        People get old enough mid season to say "Screw it, I'm done mowing" and need someone to mow their lawn.


        The above are all examples that I'm personally dealing with. There are many reasons people look for service mid season. They just need to be able to FIND you.

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        • #19
          only reason i dont have people sign contracts is because I am only 15... do you think i can try next season for people to sign contracts?
          I don't think you will need to bother with it next season because you will have a better grasp on all this.

          Most customers won't switch if the price is reasonable, the service is good, and they like you.
          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
          Download your Free trial of Gopher Lawn Care Software.

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          • #20
            Contracts are like gold.... I use them as incentives for my customers and the ones that sign them always take priority over my non contract customers. Contracts are easy once you get the hang of them. The trick is showing them how you can save them money by signing with you. You show them how it will benefit them. You also show them how you will be bound to the contract and the work will be guaranteed.

            We have bills all year long, so ensuring that money is coming in all year long is VERY IMPORTANT! You will work your butt off in the summer months to ensure that the money will be coming in all year long. However, in the fall and winter is when you get a good break. You still make the same paycheck for less than half of the work.

            As far as advertising goes... I tried passing ut 300 fliers when I first started. I got 1 job from it. The sooner I realized that I was selling myself instead of a service the faster I started growing. Start with friends and family and from there ask them to tell their friends about you. Get some cheap business cards and before you know it word of mouth will be all you need.

            You can also try something like we have done to make people want to use you. We are firefighters so automatically people trust us and single women like the idea of having us in their yards. Thats just how it works. I've honestly thought about starting another lawn company called like... Ninja lawncare or something stupid. Get a ninja costume and paint your equip black and silver. Before you know it, people in town are driving by seeing a ninja cutting grass and thinking. Whoa, I just saw a ninja.... That's funny. People will go home and talk about it. Before you know, you have become a little local celeb and people know who you are and what you do. Great way to advertise your business and become well known.

            Just a thought.... what i found is that most people in the lawn care business have no background in marketing or business. Most of them go along with what they see other companies doing. The way I have brought it all of my business is from networking and meeting new people every day. The more outside the box you get the more business you will get.

            Don't worry about the guy giving you a hard time. Your goal is to build a good business and make a name for yourself. You don't want that name to be drug through the mud. Be the bigger man and if he won't leave you alone then contact the police and let them know what he is doing.

            Just my advice...
            Matthew A. Crump
            Fire & Lawn Rescue | Owner
            Matt@FireandLawnRescue.com
            205-999-3970

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            • #21
              Wasting your time with revenge will only disappoint you. Ignore him, grow your business and provide a better service to your clients. Good work needs no advertising.
              White Company

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              • #22
                Wasting your time with revenge will only disappoint you. Ignore him, grow your business and provide a better service to your clients. Good work needs no advertising.
                Yep. I picked up a new client today because she was growing increasingly unhappy with the service being provided by her current (now former) lawn guy.

                He comes with a zero turn and mows her small lawn, tearing up the grass when he turns on the hill, and leaves clippings all over - doesn't even do minimal trimming.

                She was paying $14. I told her I couldn't do it for less than $25, that I would mow it with a push mower, and it would look a LOT better when I was finished. She was agreeable.
                You see, people are often willing to pay more for better service. Those who are not, are not worth having as clients to begin with.
                This woman is going to be paying nearly double what she had been paying. I didn't "steal" her away - he "pushed" her away with shoddy work, and poor communications. (never returned her calls)




                If this guy is stealing your clients by offering lower prices, they aren't worth having, so don't sweat it. If he's offering, and PROVIDING better service, well you may need to look at yourself and see if you need to improve upon anything.

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                • #23
                  These guys are all giving you good advice. I have learned a lot from being on here. Much like these guys have experienced.... I had a neighborhood called Ross Bridge with 9 properties in it. Very high class but smaller yards. We offered cuts for $35/yard which was our minimum. Some kid came through and offered to cut all of our yards for $20/cut. He wasn't paying taxes like we were and he did have a business license or insurance like we did. At first I was pissed off and was going to approach the kid and possibly turn him in for running an illegal business. I quickly realized I could make much more money buy taking on bigger accounts, instead of wasting my time with $35 yards. We had a few of the yards stay with us but we decided to drop the whole route. It wasn't worth it. Instead we went out and signed a commercial property that we cut twice a month. It pays over $1,000/month. It takes us two in a half hours to cut it.


                  The longer you run your company the more lessons like this you will learn. All of the guys I know started out rough and learned along the way. Always do right and you will be rewarded for it. Maybe those accounts he is trying to steal from you arent worth your time to begin with. How much is your time worth? Only you can answer that. I think mine is worth a lot and so I ask a lot for it and people pay it.
                  Matthew A. Crump
                  Fire & Lawn Rescue | Owner
                  Matt@FireandLawnRescue.com
                  205-999-3970

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