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Panic or not to Panic, that is the question....

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  • #16
    I think you are still a bit early in NC. I am in Nashville and not many people are really getting out of there house much. I will do a test run of door hangers later this week to see if I get any response.

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    • #17
      I'm not getting anything off of Craigslist. I'm going to keep using it. I think next, I am going to run a 5 week ad in the local free paper. I figured 5 weeks will take me through the end of march.
      Wayne
      Canaday Lawn Care
      "Treating your lawn, Like our lawn"

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      • #18
        I'm not getting anything off of Craigslist. I'm going to keep using it. I think next, I am going to run a 5 week ad in the local free paper. I figured 5 weeks will take me through the end of march.
        What are you running on craigslist now? Are these services needed right now or is it all advertising for spring lawn care services?
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        • #19
          I did one of those "fancier" image adds that I learned about in someone else post on here, I included all the major keywords. I kinda just listed everything I can do.
          Wayne
          Canaday Lawn Care
          "Treating your lawn, Like our lawn"

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          • #20
            Will you be utilizing any other marketing techniques with the season coming up now? Possibly going door to door?
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            • #21
              Keep your fingers crossed!

              I placed an ad earlier in the week, in a very popular "free" community paper. Although, Craigslist seems to be a bust for me so far, I will continue to utilize it. The ad I placed hit the paper today, and will run for the next 5 weeks. Since this morning, my website has gotten 18 hits, and 2 request for lawn estimates. Maybe my luck is finally starting to turn? Will keep all you guys posted as to what is happening.

              Wayne
              Wayne
              Canaday Lawn Care
              "Treating your lawn, Like our lawn"

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              • #22
                Good job Wayne on experimenting and tracking the ad.

                Can you tell us how you worded it? Might you experiment further with the wording in the future? Was there some kind of offer?
                - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
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                • #23
                  The ad really was nothing fancy. My wife and discussed the cost of it, weighing whether it was worth it or not. It's an ad in the business service directory which is fancier then say a classified ad. It has my logo, info, a few services that I offer, and contact info. I have listed in it "discounts available". I have writen down a list of discounts I offer and carry it with me as a cheat card, that way I won't forget any when someone calls. I am praying for good results from this.
                  Wayne
                  Canaday Lawn Care
                  "Treating your lawn, Like our lawn"

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                  • #24
                    Are there many other competitors in that section of the paper? How do you feel your ad design did to stand out compared to others?
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                    • #25
                      Believe it or not, I was the only "lawn care" guy in that section. There were 2 other guys in the classified section, but they didn't stand out like my ad did. I did an estimate on Saturday. I was expecting to give the estimate and my card and sit by the phone. However, while I was explaining the estimate to the "potential" client, I asked if he had any questions. He nodded and said when can you start? Not only did I walk away with a signed contract, but 2 up sells! I know one contract doesn't mean much to the guys that have 15 or 30, but I am stoked and ready for more!
                      Wayne
                      Canaday Lawn Care
                      "Treating your lawn, Like our lawn"

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                      • #26
                        Yes that is excellent. Next you can market to the neighbors of this new customer and branch out further!

                        Great job!

                        Keep us posted on how things go.
                        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                        Download your Free trial of Gopher Lawn Care Software.

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                        • #27
                          I did one of those "fancier" image adds that I learned about in someone else post on here, I included all the major keywords. I kinda just listed everything I can do.
                          Can you elaborate on this for all of us who didn't see the other post you spoke of? I would love to learn of anything to help my ad stand out on craigslist.org.

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