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Do you charge a different price for weekly,10 day or 14 day service?

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  • Do you charge a different price for weekly,10 day or 14 day service?

    I am trying to get everything lined out before I open up for business and was curious if people charge the customer the same if they want their yard mowed weekly, every 10 days or bi-weekly. Or do you charge differently for the frequency. I tend to lean towards the one price but i was curious and wanted to know what more experienced people do.

    Thanks

  • #2
    I think it just depends on what your comfortable with..neighbors talk and if one says oh i pay 32.50 and the other says wait..my yards smaller and im paying 35
    there not likely to go through and figure out there on different schedules.

    I plan on raising my price slightly for bi-weekly customers but only to new ones..theres no way id do it to ones i already have.

    it really all depends on if you think youll get the customer that way or if you have to..

    are you getting all of your costs covered? is there wiggle room in your income? are you crunching to get yourself,your employees,and your costs covered..
    Just Kut Lawn and Landscape
    "Where Service is Always in Season"
    Reach for the stars so if you fall you land on a cloud.

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    • #3
      Warning every week only

      I've been in the lawn mowing business for a little while now and had to deal with some stuff throughout the years. customers who just want it done every 10-14 daysjust want the same service for 1/2 the price but not only is this bad for your bottom line (profit) it also makes your customers lawn look like **** and make a huge (-) impression on you business. Best way to ensure you dont have to deal with this is collect you $$$ at the start of the month if they dont pay you for all 4 weeks/at all DONT MOW! and return the partial payment with a sorry we must mow weekly company policy.

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      • #4
        Why every 10 days? Isn't that going to make for a scheduling nightmare?

        Can you mow them weekly?

        Some members on here will charge $X per weekly cut and 1.5 x (X) for a bi-weekly cut.

        So if they charge $30 weekly, they will charge $45 bi-weekly.

        The higher the lawn, the more time it takes to cut. The more wear and tear it puts on your equipment.

        And like the others said, the lawn looks like crap if it goes to far between mows.

        I do wonder if the customers that want it mowed as minimal as possible are just not the customers you want to focus on.

        What's your view on that?
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        • #5
          As Steve mentioned a 10 day service is a scheduling nightmare. I did a condo association a few years ago on a 10 day schedule and it was ok but it was a big contract. I could not imagine having multiple residentials on this type of schedule.
          Depending on the type of grass in your area a bi-weekly service may not be frequent enough. In Georgia we have mostly centipede, St. Aug, and Bermuda. Centipede is fine to mow bi-weekly but Bermuda needs to be cut at least once a week in peak season. Also realize that if the yard has lots of trees that bi-weekly will have double the debis on the ground.
          My mentality is not to charge more for bi-weekly, but charge a little less for weekly. Weekly customers are your best customers, they will have better looking lawns which will eventually lead to more business.

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          • #6
            Why every 10 days? Isn't that going to make for a scheduling nightmare?

            Can you mow them weekly?

            Some members on here will charge $X per weekly cut and 1.5 x (X) for a bi-weekly cut.

            So if they charge $30 weekly, they will charge $45 bi-weekly.

            The higher the lawn, the more time it takes to cut. The more wear and tear it puts on your equipment.

            And like the others said, the lawn looks like crap if it goes to far between mows.

            I do wonder if the customers that want it mowed as minimal as possible are just not the customers you want to focus on.

            What's your view on that?

            You are right steve...Those are not the customers I want to focus on. I appreciate the info and I will definately not offer the 10 day mowing.... I would love for eveyone mow weekly but i know that won't happen as I already am mowing my wife's friends yard on a bi-weekly basis because she can't afford it weekly. Again I thank you guys for your time and input, it helps alot

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            • #7
              Why every 10 days? Isn't that going to make for a scheduling nightmare? ...
              It does. I have two customers on "approximately" every 10 days. I do a 10 day and then 11 day schedule so that I can keep them on Mondays and Thursdays.

              Here is how you set it up in Gopher:

              I guess you could make it 10 days as well but 9 days keeps it all in place with the day choices selected. You just have to make sure it skips the proper number of days.

              One week Monday, the next week's Thursday, skip one week then repeat. This makes 3 cuts per month. It is not the best plan but if it keeps a customer it may be worth it.

              I do it that way because Monday is my miscellaneous day. Fertilizer, weed spray, pick up product, maintain equipment, etcetera so if I have to do a lawn or two on that day every once in a while it doesn't really bother me. Now when I get more fertilizer customers, they are going to get dropped.
              Last edited by mark123; 03-26-2010, 03:09 PM.
              Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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              • #8
                By the way, I do try to get 1.25x a weekly price. I found that 1.5x was just too much.
                Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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                • #9
                  By the way, I do try to get 1.25x a weekly price. I found that 1.5x was just too much.
                  Do you explain that to the customer or just bid it higher?

                  I could see either way having its pluses and negatives.
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                  • #10
                    Do you explain that to the customer or just bid it higher? ...
                    I only bid the weekly price and I state this price is for WEEKLY mowing only. I only take biweekly mowings if I want the job and/or they are willing to pay the extra.
                    Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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                    • #11
                      I only take biweekly mowings if I want the job and/or they are willing to pay the extra.
                      But I was wondering do you tell the potential customer that you charge more for bi-weekly service?

                      Does that ever help in getting them to instead choose weekly service to have the lower per cut price?

                      Or is it better to simply give them the higher bi-weekly price and not tell them it is more than a weekly price?
                      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                      Download your Free trial of Gopher Lawn Care Software.

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                      • #12
                        Seems to me that if you are in a position that you want to, or have to do 10 day mowings, you should explain what your weekly price is, and then explain how 1.5 is still providing a discount, but that it may not look as good as a weekly mowing. Chances are that if they are requesting a 10 day mow, that they have done it themselves in the past, and only have done it every other week. They probably don't know how good it can look. Explain about grass disposal fees (if you have them), and how you will take twice as much grass off of it, and spend more time on the lawn per visit. If you do that, it seems that 1.5 seems better than 2.0 ( $45.00 is less than $60.00). <-That is what it looks like to customers, they aren't in the industry, they don't understand (for the most part) about how it's going to look in the second week. That being said.... If it were me, I would try to negotiate a lower weekly price. Like Steve said, more time, more equipment wear, more grass taken at once... I would rather give a discount per week, in order to be able to mow it weekly. Looks better overall, and keeps scheduling normal as well. But don't starve yourself either.

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                        • #13
                          But I was wondering do you tell the potential customer that you charge more for bi-weekly service?
                          Yes, but they don't ever like the idea.

                          Does that ever help in getting them to instead choose weekly service to have the lower per cut price?
                          It does. Not as often as I'd like though.

                          Or is it better to simply give them the higher bi-weekly price and not tell them it is more than a weekly price?
                          No, prices are very competitive in this area. Most leads already know what they want to pay before I give a price. I usually ask what their old lawn care company did it for and then give them my price whether it's higher or lower.
                          Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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                          • #14
                            I'm considering doing something differently. Maybe I'm going to try to up the cost and then offer discounts for weekly mowing. Maybe I'll run it monthly so that folks that try to cancel a mowing in the summer when it isn't growing as much lose the discount temporarily.

                            What do you think?
                            Boughter's Lawn Care Services Mowing and Fertilizing in New Castle, PA

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                            • #15
                              I've been in the lawn mowing business for a little while now and had to deal with some stuff throughout the years. customers who just want it done every 10-14 daysjust want the same service for 1/2 the price but not only is this bad for your bottom line (profit) it also makes your customers lawn look like **** and make a huge (-) impression on you business. Best way to ensure you dont have to deal with this is collect you $$$ at the start of the month if they dont pay you for all 4 weeks/at all DONT MOW! and return the partial payment with a sorry we must mow weekly company policy.
                              That is a horrible idea. More than half my customers left the last lawn care guy for this. Some lawns just dont need weekly mowing year round so why should the client have to pay for what they are not getting? You are just cheating them, plain and simple.
                              White Company

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