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  • help please

    I want to know what people think is the best bang for the buck : yard signs, door hangers or mailings. I am trying to find the best way to spend my money for my fall services marketing.

  • #2
    Bang for the buck

    I want to know what people think is the best bang for the buck : yard signs, door hangers or mailings. I am trying to find the best way to spend my money for my fall services marketing.
    I have tried all of the above plus flyers. I have received the best results advertising in our local paper.

    Steve


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    • #3
      I have tried all of the above plus flyers. I have received the best results advertising in our local paper.

      Steve
      Ditto, our City Halifax considers just outside the city proper as the Municipality, there are 7 sections all within a 30 min drive for me, each of these have a community newspaper, I advertise in two and the results are amazing, I did a large mail drop in the city earlier this year, it was around 5,000 in vary key areas, not one reply.
      Andy
      Halifax, Nova Scotia

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      • #4
        Do you think in general newspapers are simply a better marketing option or is this something that varies based on your local competition and what they are doing to market their business?
        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
        Download your Free trial of Gopher Lawn Care Software.

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        • #5
          to be honest, the other lco's in my area do no advertising at all. even the big outfits do no advertising that i know of. they may go door to door or something but no radio or newspaper ads. I live in one of the better neighborhoods and noone has ever come to my door.

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          • #6
            It seems in general, if a lawn care business doesn't have to market themselves, they won't. So all of this could play to your advantage!

            It will be very interesting to hear what you discover!
            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
            Download your Free trial of Gopher Lawn Care Software.

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            • #7
              i think that i am going to target one particular neighborhood. it is very upscale with the majority of homeowners being older. their is an over abundance of lco's. a few are legit big companies the others are guys with beat up trucks and cars.

              I think i will try all three of the marketing ideas. I will start with just a few yard signs placed at the major intersections, then i will do direct mailings for my fall services and then i will also put a ad in the local paper.

              i think this area i am targeting has enough work to keep everyone busy, i just need to get my name outtheir

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