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I used to send out survey cards in past, but it seemed that nobody took it seriously. Lets say out of 100 cards sent out, only 20 were returned, and of those 20, maybe 2 actually surveyed and wrote comments. All of the other ones you could tell just went through the survey marking things just to get it done. They would even mark sevices that they didn't even receive during the year
I would like to add DO NOT miss the opportunity for another potential customer. Question #16 in the above survey asks if you would recommed us to another customer?" Great, however, make sure you leave open space for that new customer's name, address and telephone number. A golden opportunity.