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  • #16
    Great explanation Matt. Now for the lawn care business owner who uses this, what ultimately should they be doing with this data? How does knowing all this help them?
    Well they should be tracking what keywords are being searched to find their website. On one of my sites I noticed I was getting some results for some keywords which I thought to be strange. I tried searching for the phrase my self and found that I was on the top of the second page. I figured if I'm getting traffic from being on the second page, imagine being on the top of the 1st page. And you bet I optimized for those phrases and soon noticed being on the top or even close to the top on the first page brought me thousands of visits a month just for those keywords. So overall you might find new keywords your customers are searching for and then you can optimize for those keywords to gain better ranking.

    Also with the "Map Overview" option, I think it might help businesses to see where their traffic is coming from. Maybe it's another city right outside of their zone but if they had enough clients they would offer services there too. It could be a great tool for growing your business.


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    • #17
      I figured if I'm getting traffic from being on the second page, imagine being on the top of the 1st page. And you bet I optimized for those phrases and soon noticed being on the top or even close to the top on the first page brought me thousands of visits a month just for those keywords. So overall you might find new keywords your customers are searching for and then you can optimize for those keywords to gain better ranking.
      That is fascinating! So if I were a lawn care business and I was tracking what keywords brought viewers to my site, I may think they are looking for '(My town) lawn care' but instead I might find they are coming to my site because of searches like '(My town) mowing'.

      So once I figure out which is bringing more people to my site, how do I go about optimizing my website to bring in more people from the search '(My town) mowing'? What do you suggest?
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      • #18
        That is fascinating! So if I were a lawn care business and I was tracking what keywords brought viewers to my site, I may think they are looking for '(My town) lawn care' but instead I might find they are coming to my site because of searches like '(My town) mowing'.

        So once I figure out which is bringing more people to my site, how do I go about optimizing my website to bring in more people from the search '(My town) mowing'? What do you suggest?
        I would first start off with optimizing your <title> tag along with updating content and changing header tags. Just simple things like that will probably move your website up in rankings without many or any back links.

        Now back links are very important, but from what I have seen, most lawn care businesses can get on the first page of Google with out them. The reason is, there is almost no competition. If you don't have competition using back links, then Google will base the results off content and a few other factors.

        I do have a few ideas to gain back links for the winner and also anyone else who purchases my services.

        On another note, only 2 days left to register! if you have not signed up yet I recommend doing it before Saturday. The total number of sign ups as of now is 8. I'd love to see this number double


        Get a free website makeover for your lawn care business!
        Go to this thread to learn more:
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        • #19
          Matt,

          I would first start off with optimizing your website
          Can you tell all of us reading this post, what are some simple things we can do to optimize our website?
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          • #20
            Matt,



            Can you tell all of us reading this post, what are some simple things we can do to optimize our website?
            sorry about that Steve, it seems that part of my post got cut off. Maybe cause I tried inserting some html? but either way..

            back to what I was saying:
            I would first start off with optimizing your title tags and then update your content with the similar phrases. Don't forget to make use of your header tags (h1, h2, h3, etc..). All these are very simple changes you can make that could make all the difference. As I was trying to say in my previous post, back links are important, but for a lot of lawn care business owners, you can probably get away with on site optimization and still get very high results.

            Edit: My 100th post on the gopher forums
            Last edited by EatingEmoKids; 01-15-2009, 10:58 PM. Reason: 100th post


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            • #21
              Congratulations on your 100th post!

              I would first start off with optimizing your title tags and then update your content with the similar phrases. Don't forget to make use of your header tags (h1, h2, h3, etc..). All these are very simple changes you can make that could make all the difference.
              I think even this statement might be too big to digest for many of our readers. Can you tell us a little about what that mean to optimize your title tags? And how does using different headers help?
              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
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              • #22
                Congratulations on your 100th post!



                I think even this statement might be too big to digest for many of our readers. Can you tell us a little about what that mean to optimize your title tags? And how does using different headers help?
                Thanks Steve

                Well, lets say your tracking your stats and you see that you are indeed getting traffic for the term Your Town Mowing. So now you want to optimize your site so that you come up higher in the search results for that term. What you want to do is include this term in your html title tag. So the code for this would look some thing like this:

                :
                <html>
                <head>
                <title>Your Town Mowing - Company Name </title>
                </head>
                Now of course there are most likely other meta tags like keywords, descriptions and links to css in your html head section, but this at least gives you an idea. This is one of the factors Google looks at when ranking your website.

                Another of course is your sites content. So make sure to include this phrase in your content as well. You can even use header tags which google also factors in when ranking your website.

                The code for a header tag looks like this:

                :
                <h1>Your Town Mowing</h1>
                and you can use multiple header tags. Just don't continue to use more then one h1 on a single page. Label them h1, h2 ,h3 and so on (don't forget to end your header tag with the same number you started it with). Try to mix up the phrase in other header tags and use other keywords and phrases to go along with the first one. Just don't make it look "spammy".
                Last edited by EatingEmoKids; 01-16-2009, 03:21 PM. Reason: code tags didnt work correctly


                Get a free website makeover for your lawn care business!
                Go to this thread to learn more:
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                • #23
                  That is fantastic! That's something nice and easy every person can do! Thank you!
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                  • #24
                    retracted due to brain fart
                    Last edited by ritchiem; 01-16-2009, 04:20 PM. Reason: I was wrong

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                    • #25
                      Careful they are called 'heading' tags not 'header' tags....big difference there. Also you can only use
                      LOL you are talking over my head. What is the difference?
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                      • #26
                        You know what....I am going to retract my last statement...I am doing some research now and I may have spoke too soon...the terminology seems to be different on who you ask.

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                        • #27
                          Well you know a lot more than me, can you share with us a little about what you were thinking? I'd love to hear it.
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                          • #28
                            double post oops

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                            • #29
                              Well from my schooling and teachings I was always taught that the < head > was called your header tags and < h1 > were called heading tags. But as I researched my thoughts (I always try to) I found that depending on where you look you'll come up with different answers.

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                              • #30
                                and to add to Matt's post. Some search engines analyze text inside header tags and use it to rank Web pages. They assume that anything important enough to put in larger text is also relevant to the page's content.

                                And you should never use the < h1 > < /h1 > tags as a replacement for the font tags. Anything you put within the tags spiders will read it as the pages topic. So if you do this < h1 >Donate< /h1 > spiders will think that page is only about 'donate' and not about what it really is.

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