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  • #16
    I was thinking.... Many of my pet owning customers really don't seem to care about their yard much, They are retired & don't play in it, they don't have kids in the house anymore (so now they have a dog instead to keep them company). I don't think they would hop for even an extra $30-40 a month because they don't really care. However, If you offered a concentrated version designed so we could simply spray treat our equipment after servicing a doggy lawn to minimize the transfer of bacteria to other customers who do care, we could pretty easily install an additional $3-5 per service fee to the pet owners. I could market it to them like this...

    I understand Mrs. Smith that you don't oten go in your yard much so it may not be a direct concern of yours, but many of my customers that I visit after you along my route have children who do play in the yard.... I'm trying to look out for the health & well fare of all my clients & their families. Obviously I cannot charge them to cover the cost of the products required to protect them from bacteria born in your yard, So since you have chosen to have a pet & pets are causing this expense I must ask you to pay this additional fee.

    We could probably keep a bottle of it & a sprayer on the trailer for quick application.

    What do you thnk of that?

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    • #17
      I like the idea. I'd like to see what Delle thinks too.

      Chuck,

      What would you have to make (profit) to make spreading this product on a lawn worth while to you per application? Based on a average sized yard. What would you feel you could potentially charge per application?
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      • #18
        I don't know. I have a $25 minimum, Other than for an estimate, my trailer gate won't drop for less. So if you have use a spreader (for granual ) & the materials was only a few bucks probably around there. Now It's gotta be watered in I assume, So if they don't have sprinklers you gotta stand there with their hose..... thats time & adds money. If it's spread in a liquid form It might be faster in this case. Though I don't know if this would fall under pest control ordinances as I am not yet licensed to use such products on turf. I think he mentioned it is to be applied twice monthly.... I don't see many people jumping at an additional $50 a month to sanitize their yard & speed up the poop decomposition process. Personally I look forward to getting by business large enough that I can turn the dog lawns down & just not deal with them at all. It's gross as ####. Especially when the deck gets clogged & you gotta scoop out clumps of grass & lord knows what else you ran over. or when you hit a pile o' crap with a line trimmer...... yeah..... at those moments I can't figure out why I agreed to service these people at all.

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        • #19
          Hi Chuck,

          You bring up a lot of good points. I wonder if it would just be easier to spray it on with a hose and then maybe the formula could be a concentrated version that could cover more area and lighter to ship. Then the lawn care business owner could mix it on site and spray it. It might be more cost effective.

          Would you need a pesticide license to spread this? That is a very good question too. Delle, you might want to look into this, this would be a huge question for a lot of lawn care business owners.

          Delle, you really should consider getting a few lawn care business owners to try this out and offer this service to their customers.

          Maybe pick a few lawn care business owners from our site and set them up with some free samples. Then have them help you work out the figures on how to make this concept sell to other lawn care business owners.

          Then you could get some testimonials from them and that would help you sell your product further.

          Let me know what you think.
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          Download your Free trial of Gopher Lawn Care Software.

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          • #20
            I did my research on needing a pesticide liscence.. and under:
            "40 CFR 152.25(g)(l) and shown in Appendix A" lists of exemption products

            and

            "ERA'S policy of "commonly consumed foods"
            "Products; List of Minimal Risk Inerts."


            You do not need a pesticide license for my product..

            Yep.. you can lick to lawn and live..

            ... my door hanger is created in gif. but im not sure how to up load it other than using the IB Code buttons on this forum.

            chuck mentioned spraying it directly onto the lawn mower to between shifts or after a days work.. that is pretty good idea.. but, what would stop you from spraying lysol on your blades instead? i thought that the attribute that set my product apart was the natural aspect so that children and dogs don't get sick. when it comes to spraying your lawn mower blades would you really buy a natural product for that?

            Both of you have hit the jackpot on the water-mix point of view... Actually in the directions it mentions that mixing with water is the economic approach. all it needs is 2 teaspoons a gallon. its really up to the users convenience how they want to spread the product.

            in reference to giving a free trial. its very tempting.. ive rolled it around in my head for a bit. And i am still thinking it through thoroughly. A recap of our discussion revealed the customer can't see the actual results except maybe the lack of long puffy weeds where their dog frequented to take care of business. A free sample wouldn't help me, you or the customer if they are not interested in its benefits. i think a better idea would be to see if the customer is interested in a product by simply including a mini flyer in their invoice/reciepts. i could provide mini flyers for free because it costs me alot less to ship. to humor your suggestion, I would at least offer the product at the same price it cost to produce but, the shipping part im not enthusiastic about. Everyone is understandably skeptical to back a new product but $8.84 isn't a whole lot of risk.. lunch maybe?

            let's find a middle ground

            Oh Update!: have anyone typed "pet lawn care" in yahoo search page lately?.. DoggyOggy is on the first page now.

            I really want this to work for everyone

            Comment


            • #21
              Hi Delle,

              Quote[/b] ]You do not need a pesticide license for my product..
              This is good and I would make sure it was on your website. This will be a selling point to get lawn care businesses to buy it. It can be tough to get the license.

              Quote[/b] ]my door hanger is created in gif. but im not sure how to up load it other than using the IB Code buttons on this forum.
              Email it to me and I will get it up here so we can all help you review it.

              Quote[/b] ]Both of you have hit the jackpot on the water-mix point of view... Actually in the directions it mentions that mixing with water is the economic approach. all it needs is 2 teaspoons a gallon. its really up to the users convenience how they want to spread the product.
              This might be the easiest way to sell it to lawn care business owners now and get this rolling. You can always scale up and offer 50lb bags of your product in the future as your distribution channels expand.

              Quote[/b] ]in reference to giving a free trial. its very tempting.. ive rolled it around in my head for a bit. And i am still thinking it through thoroughly. A recap of our discussion revealed the customer can't see the actual results except maybe the lack of long puffy weeds where their dog frequented to take care of business. A free sample wouldn't help me, you or the customer if they are not interested in its benefits. i think a better idea would be to see if the customer is interested in a product by simply including a mini flyer in their invoice/reciepts.
              In my opinion, this is something you really really should consider. If I were you I would get a few lawn care business owners on my team. I would get their picture and a testimonial from them on my site about your product.

              We need to find out if this product can be moved by having lawn care business owners upsell it to their current customer base. If you have a few lawn care business owners offer it as an upsell and it starts to work, then you will be cooking with gas and you can fan the flame even further.

              Everything in business starts with a spark and then that spark has to be worked to catch fire further and further. Think about how minimal the costs are in trying to get a spark going. Nothing when you look at it from the big picture.

              Pick 3 lawn care business owners that are willing to work with you. Give them $50 or $100 each worth of your product and give them some marketing templates to send out to their customers. Get feedback from them and use their image and testimonials and this will help sell your product.

              In fact, to get this started, a lawn care business owner could market your product with their spring services and offer a free trial spraying of their lawn with Doggy Oggy. Then the lco can get a testimonial from the customer saying something like "I feel so much more secure knowing that I am not getting my family members or pets sick due to diseases spread across my lawn by my pets. The added money per month is well worth it to me."

              Getting such a quote would be gold for you on your website.

              I think the key to promoting this product is going to be the testimonials and the feeling of a sense of safety and security that your lawn is not spreading diseases.

              Tell me your thoughts.
              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
              Download your Free trial of Gopher Lawn Care Software.

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              • #22
                Delle,

                I think you have a great idea here and would like to give it a try when I have a few extra bucks. My wife and I are dog lovers and this seem like a very responsible product to use. Check your area for home shows this would be a great way to showcase your product. Also shoot me an e-mail with you website and other info procut@tampabay.rr.com I would be happy to add your link to my website www.procutturfmanagement.com

                John

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                • #23
                  Three lawn business owners sounds reasonable for a free test run.. i think ProCut is a good candidate.. nice to meet you Procut I'll email you so i can get the product out to you free of cost, be sure to let give me some feedback...

                  Thanks, TGopher for the advice, Now i need 2 more candidates for test runs and feedback.
                  have anyone else in mind?
                  oh i sent that email with a door hanger attached..

                  Comment


                  • #24
                    Hey delle, sounds like a pretty cool product. I have dogs and a lot of people on my street do too. I think people would us it, cause a lot of them have little kids and they wouldnt want them getting sick. good luck with your product!


                    Get a free website makeover for your lawn care business!
                    Go to this thread to learn more:
                    http://www.gopherforum.com/showthread.php?p=44255

                    Comment


                    • #25
                      Hi Delle,

                      Ok we got a lot going on here now.

                      First we need 2 more test lawn care companies to join in here. If anyone is interested, please let us know. If I don't hear from anyone, I will put it out on the GopherHaul show and also we might consider doing a lawn care business podcast on this in the evening possibly next week, to attract more interest.

                      Second off, I got your door hanger. I will include it here.

                      Here is my view. The image and size of it should be a lot bigger. I would design it based on a 300dpi image.

                      I just went to a printing website online and saw their file requirements.

                      Quote[/b] ]Question: What is the lowest resolution you accept?
                      Answer: The file(s) must be at least 300 dots per inch (dpi) at the final output size.
                      From here http://www.proxprint.com/file_prep.php

                      Also they have some downloadable doorhanger templates that will help you.

                      Check them out here http://www.proxprint.com/templat....rhanger

                      Ideally you want to allow the lawn care business owner to download the doorhanger template design that is just about ready to print. All they need to do is add their contact information at the bottom and then send it off to the printer.

                      Now as to the design of the doorhanger, if Chestin from http://www.lawncaremarketingmagic.com were to join this discussion, he would probably tell us to use this.


                      * Attention grabbing headline
                      * Benefits the customer will receive
                      * A killer offer to motivate them to act, in this case, there are 2 such offers (free 1st visit, free soil/lawn analysis)
                      * A strong, direct call to action - Call Today!
                      * Risk reversal elements, in this case the satisfaction guarantee
                      * Third party proof, here itís the testimonial
                      * Elements of social proof, in this case the credit card logos


                      So how would this apply to you?

                      You could have an attention grabbing headline that said, maybe something like, Is your lawn making your family & pets sick?

                      Then explain to the potential customer the benefits they will receive by using your product.

                      Etc.

                      Does this help?

                      If anyone else has some thoughts, please jump in.
                      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                      Download your Free trial of Gopher Lawn Care Software.

                      Comment


                      • #26
                        I would like to give it a try Delle.

                        Comment


                        • #27
                          Thanks a lot Delle I will look for your e-mail procut@tampabay.rr.com

                          also let me know about the link exchange on our sites
                          www.procutturfmanagement.com

                          John

                          Comment


                          • #28
                            Delle,

                            Good job! You are on the ball. This is a lot better. It will help you market your product further. You should get this on your site and label it FREE Marketing material or something like that. Add to your collection as you go. Flyers or postcards etc.

                            Here is the doorhanger design.
                            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                            Download your Free trial of Gopher Lawn Care Software.

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                            • #29
                              Sounds good Chuck let me know your email so i can get the address to send the free samples to. John i sent an email requesting an a mailing address as well. Thanks for the imput. im going to put a link to both of your websites on my website as well as gophergraphics.com

                              Comment


                              • #30
                                Hey Delle-
                                send a sample down to NJ... you can email me at allaspects@mac.com... I have three dogs myself, so I will def give you some honest feedback.

                                One other question, why didnt you name it va-poo-rize?

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