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  • Free Marketing Tips

    I have put together a small "e-book" outlining some marketing tips and advice. I hate calling it an e-book because this medium has been so abused by affiliate marketers. There is some good information in this one though I promise. You can get your free copy here.

    You don't even need to enter your email address for access. Simply visit the link and right click on the image to save. I hope you all enjoy. Let me know what you think.

    JD

  • #2
    I just reviewed it. Thanks.

    Comment


    • #3
      Looks great! Thank you so much!

      Artie
      Artie Crowley
      www.marketingholders.com
      sales@marketingholders.com

      Comment


      • #4
        Thanks guys.

        Hedgemaster, What did you think of the book? Was there any ideas you plan on implementing?

        I have more things to write about. I am no author by any means and it is hard to keep my ideas formed and well focused so I kept it short.

        Once I get some feedback on this, part 2?

        Comment


        • #5
          Thanks guys.

          Hedgemaster, What did you think of the book? Was there any ideas you plan on implementing?

          I have more things to write about. I am no author by any means and it is hard to keep my ideas formed and well focused so I kept it short.

          Once I get some feedback on this, part 2?

          I hadn't considered the impact of not wearing a shirt. I probably should consider wearing pants too.






          Overall, much of it seems to be "common sense", but as the saying sort of goes, "common sense isn't all that common".
          I'm sure everyone can pick up an idea or two even if they already understand most of what you put out there.

          The "marketing idea" that I hadn't considered was the placement of "visit www.mywebsite.com/specialoffer.html for a
          $10.00 coupon" on flyers.
          Good idea.

          If I get stuck (or am about to jump off a bridge) I may contact you regarding a web page. I really want to do this on my own, but every time I mess around with it, my head wants to explode.
          If I do decide to have someone else create a site for me, my requirement for a website is that I can alter the content on my own, without needing to ask the person who built it to make changes.

          Comment


          • #6
            Thanks for the feedback. I understand wanting to do things yourself. I am the same way with a lot of stuff. I'm not always about making a buck so if you do decide to jump in and build your own site and get stuck or have some questions, I'd be happy to help free of charge.

            Comment


            • #7
              Very nice job on all of it.
              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
              Download your Free trial of Gopher Lawn Care Software.

              Comment


              • #8
                Thanks Steve! I have received several emails and I'm optimistic that I will have some lawn care sites to build really soon. Of course everyone will see them as soon as possible.

                For those of you that read the "book", I hope you found the information helpful. I'm open to all feedback.

                For those that have emailed and posted here. Thanks!

                Comment


                • #9
                  The "marketing idea" that I hadn't considered was the placement of "visit www.mywebsite.com/specialoffer.html for a
                  $10.00 coupon" on flyers.
                  Can you tell us a little about how doing it that way is better than putting the coupon on the flyer itself?
                  - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                  Download your Free trial of Gopher Lawn Care Software.

                  Comment


                  • #10
                    Good book, you can never get enough marketing info
                    Also liked the visit the website for $10 cupon . May also
                    need some help on my site too.
                    Last edited by Organic; 03-02-2011, 08:18 PM.

                    Comment


                    • #11
                      Can you tell us a little about how doing it that way is better than putting the coupon on the flyer itself?

                      There are a couple "schools of thought" on this. I think this helps you track your efforts better and is pretty simple to do. You have a page on your site that isn't linked to from any other part of your site and isn't indexed by the search engines. The only way to get to this page is by typing the full address in your browser.

                      OK, Let's make some numbers up that makes math easy on me Let's say you passed out 1,000 flyers or door hangers or however you advertised this. You see that you have had 100 visits to that page on your site (any simple analytics program will show this) and you had 2 phone calls. This tells me that your offer wasn't that enticing. 100 people were interested enough to see what you were offering but only two called. Change the offer.

                      Otherwise you pass out 1,000 flyers and receive two calls, was it the offer itself, the layout of the flyer, or any other variable that could be thrown in there....?

                      I think this helps you track your response rate better. Any other thoughts on this idea? It seems to make sense to me and I've used it with success, but I'm not always right

                      Comment


                      • #12
                        Good book, you can never get enough marketing info
                        Also liked the visit the website for $10 cupon . May also
                        need some help on my site too.
                        Thanks organic.

                        Thanks everyone. I appreciate the feedback I've been getting. Keep it coming.

                        Comment


                        • #13
                          Ok, the thing I wonder is this. How should you track your advertising with your incoming phone calls?

                          If you are tracking that information, how does it help you or not to know that say 100 people visited that specific page?

                          Does it matter the number of visitors to the page or is the real important number, the amount of calls that came in?
                          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                          Download your Free trial of Gopher Lawn Care Software.

                          Comment


                          • #14
                            Ok, the thing I wonder is this. How should you track your advertising with your incoming phone calls?
                            One of the first questions out of my mouth is "How did you hear about us?" They will always let you know.

                            If you are tracking that information, how does it help you or not to know that say 100 people visited that specific page?
                            The thing that helps is the number of calls/emails/other form of contact, you get vs the number of visits to the page. So if 100 people "responded" to the flyer (visited the page) and you received 1 phone call/email/other form of contact (either they contact you and say they heard about you via the flyer or they present the coupon they printed off) you would know that you need to change your offer/word it differently/otherwise play with it.

                            Does it matter the number of visitors to the page or is the real important number, the amount of calls that came in?
                            Same as above... They "numbers" themselves aren't important, it's the percentage of people that follow through.

                            Comment


                            • #15
                              So the basic idea is

                              1. You get no or very few visits the problem is the flyer you passed out or it could be the target neighborhood

                              or

                              2. You get a lot of visits to the site but the conversion rate is way off. Then the problem is the sales page.

                              This kind of thing helps to target specifics.

                              But on the other hand, if your way you only get 2 responses and just putting the coupon on the flyer and you only get 2 responses the result is the same with one step removed.

                              Is the problem still the flyer and those extra visits were the curious cat types?

                              The whole problem with marketing is that there is no surefire way to know what will work from one house to the next.

                              What I mean is were the visitors really interested from the flyer or just curious? There is no way to tell. I visit sites all the time that I have absolutely no intention of purchasing from.
                              Pat

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