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  • #16
    Good point doctor. That is one of the things about tracking results. Nothing can be 100% accurate. The best we can do is make educated guesses. The "education" part comes in by seeing the visits and comparing to the calls, otherwise it's just a guess. We most definitely would have to account for curious folks like yourself but if 100 people visited and 2 people called, I think it would be safe to say that the offer wasn't that enticing. While some of the visits no doubt came from curious individuals, I doubt 98 people didn't have something better to do with their time than to satisfy their curiosity.

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    • #17
      Good points.
      Pat

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      • #18
        Is the problem still the flyer and those extra visits were the curious cat types?
        Is it possible these potential customers would be converted if they had called? Would there be a better chance of that if they talked to someone on the phone.

        Or would they simply not call because they wouldn't want to talk to someone on the phone yet. They were merely investigating a little more?
        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
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        • #19
          Is it possible these potential customers would be converted if they had called? Would there be a better chance of that if they talked to someone on the phone.

          Or would they simply not call because they wouldn't want to talk to someone on the phone yet. They were merely investigating a little more?
          It is hard to say with any accuracy on this as well. As we've been discussing, their are so many variables to take into consideration. For example, is the person they called experienced in dealing with people? If not and words are stumbled all over etc. this would have an impact.

          Second question. Some may not have called because they aren't "ready" to talk to someone, that's true. People hate being in a high pressure situation. This is why the copy of your sales page (and all other areas on your site) should help put them at ease. They don't want to call and ask a simple question because they don't want to deal with Joe.

          ________________________________________________

          Meet Joe, a 32 year old used car salesman that is still using selling techniques from the 80's.


          ________________________________________________

          There is SOOO many things that can go wrong in the sales process. This is why it is important to narrow it down as much as possible, as to exactly where you "lost" them. For instance, taking the advice given above, staying that printing the coupon on the door hanger, you've eliminated an extra step.

          Sure, you have one less thing to take into consideration. But you aren't eliminating anything at all. The variable is still there, you're just choosing to ignore it.

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          • #20
            I've given this some thought and since I've received several inquiries as to prices and what to expect etc. I threw together a little sample page. Please note that no links work and this isn't what your site would look like. I'll create a unique look for each site I build. This is just a quickly thrown together sample. I can build you something like this, integrate paypal, create a contact form, optimize it for search engines, submit to the free major search engines, and list your business with several free business directories for $150.00. I am wanting to build my portfolio up and I promised you guys a special deal in my book so this is my offer.

            I require 50% payment to get started with the balance due upon completion. This price also includes the price of your domain name and the first month of hosting. After that, you can expect to pay about $11-$12 per year for domain name and roughly $5 per month for hosting.

            If you have any question email or pm me.

            Oh yeah, I about forgot. You can see the sample here.

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            • #21
              PCI Compliance

              Just be careful when asking for any monies on-line that you are PCI Compliance. I too can remember first starting out and basically doing websites for free to build up a portfolio.

              One thing to keep it mind is uniqueness of each site...don't go with that template and plug in each persons logo, name, contact info.... Think outside the box a bit and be creative. Also don't limit yourself to just godaddy. If your going to be a aka web developer you really need to understand DNS structure, different forms of hosting and the best ways to upload and make changes when needed.

              Good luck!
              Northern New York Parts
              Finding you the Parts you need at Affordable Prices

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              • #22
                Just be careful when asking for any monies on-line that you are PCI Compliance. I too can remember first starting out and basically doing websites for free to build up a portfolio.

                One thing to keep it mind is uniqueness of each site...don't go with that template and plug in each persons logo, name, contact info.... Think outside the box a bit and be creative. Also don't limit yourself to just godaddy. If your going to be a aka web developer you really need to understand DNS structure, different forms of hosting and the best ways to upload and make changes when needed.

                Good luck!
                PCI Compliance isn't an issue as I use PayPal to process all transactions on their secure servers.

                All sites that I build will be unique as I don't use templates. I write the code of each site by hand in notepad. I am not running a large organization so this isn't a problem. Dreamweaver holds me back.

                I understand different hosting but for this promotion (almost free) and other (totally free) promotions, I choose to use GoDaddy as this is what I am most familiar with. They are inexpensive. They support PHP.

                Thanks for the luck.

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                • #23
                  Wow, great read. Thanks for sharing.

                  I just finished and love the creativity you have used in the past. I plan to try some of the ideas (coupons) scanning the paper personal letters. I saved your book and plan to print and highlight ideas I think I can use.

                  Offering a pay online (PayPal) is something I have thought about adding to my site but Im just not sure people are looking at it. If you would like take a look at it and see if you could improve.

                  Thanks again for the book, look forward to part 2
                  www.montgomerysqualitylawncare.com

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                  • #24
                    Wow, great read. Thanks for sharing.

                    I just finished and love the creativity you have used in the past. I plan to try some of the ideas (coupons) scanning the paper personal letters. I saved your book and plan to print and highlight ideas I think I can use.

                    Offering a pay online (PayPal) is something I have thought about adding to my site but Im just not sure people are looking at it. If you would like take a look at it and see if you could improve.

                    Thanks again for the book, look forward to part 2
                    Thanks a lot for the feedback! I really hope a lot of people get something out of this. I've always been a poor guy so I had to be creative

                    As far as the PayPal, I think it shouldn't be a question of "Are they looking for it?" If they aren't, they just scan by it. If you don't offer the option though and someone is looking for the convenience of using a credit card, you loose a potential customer. Just my two cents.

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                    • #25
                      With paypal, there are two ways to go about using them. You can send a money request to your customers email address, it like sending them the button by email, but you will have the total they owe you. Or they can go to your website and press the button to pay a bill. When you make the button for your website, just put a zero in for the amount then they have to input the amount they want to pay.
                      http://www.lunchesruslawncare.com

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                      • #26
                        With paypal, there are two ways to go about using them. You can send a money request to your customers email address, it like sending them the button by email, but you will have the total they owe you. Or they can go to your website and press the button to pay a bill. When you make the button for your website, just put a zero in for the amount then they have to input the amount they want to pay.

                        Absolutely correct. I'm a lazy kind of guy so I never sent them the button in the email. The furthest I would go is including the URL on their invoices so they could visit my site and enter their number in.

                        In my opinion, this is the best solution for someone wanting to accept credit cards and just starting out. There is no upfront cost. The only charge associated is when someone does use this service, there is a few cents you pay per transaction and a small percentage of the total. I believe Google Checkout is similar although I think PayPal is more widely recognized.

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