Good point doctor. That is one of the things about tracking results. Nothing can be 100% accurate. The best we can do is make educated guesses. The "education" part comes in by seeing the visits and comparing to the calls, otherwise it's just a guess. We most definitely would have to account for curious folks like yourself but if 100 people visited and 2 people called, I think it would be safe to say that the offer wasn't that enticing. While some of the visits no doubt came from curious individuals, I doubt 98 people didn't have something better to do with their time than to satisfy their curiosity.
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