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  • Newspaper Classified Ads

    Anyone using classified ads?? What do you guys think of this one that I'm running starting July 1st? I'll track and post some results at the end of the July run, but in the meantime if you think I could change it & make it better please let me know.

    Beat The Heat
    Leave The Mowing To Us!
    ABC Lawn Mowing Service

    Affordable, Dependable, Insured
    Residential, Commercial
    FREE ESTIMATE
    (XXX) XXX-XXXX

    The problem with classifieds in my area is that the price goes up dramatically when you have more than 20 words in the ad, bummer. In case you've not guessed, ABC Lawn Mowing Service is not my real company name and (XXX) XXX-XXX is not my real phone number, LOL.

    If you're running an ad in the classifieds post it here!!
    Last edited by MAllenT; 06-28-2010, 01:16 PM.

  • #2
    I like the ad a lot. You are using the heat as a marketing angle. Have you considered taking out the company name in the ad? I think you could take it out and people would still call. Maybe that would say you some money.

    What's your thought on that?
    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
    Download your Free trial of Gopher Lawn Care Software.

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    • #3
      I like the ad a lot. You are using the heat as a marketing angle. Have you considered taking out the company name in the ad? I think you could take it out and people would still call. Maybe that would say you some money.

      What's your thought on that?
      I didn't think of that but now that I do I see both good and bad in it. Good is that it would save some money on the ad, but the bad part is that it would cost in lost name recognition. One of the keys to effect adverts is being consistant, keeping the name in front of the public. I'm using this same advert angle on my door hangers & flyers.

      Comon guys, isn't anyone else out there using classifieds? Let's see'um!!

      Comment


      • #4
        Honestly, I have not had any real success with classifieds in print publications. Most of my responses has come from:
        1. online free classified sites - no limit to size (craigslist, backpage, google search for others)
        2. door to door advertising around properties I already have
        3. existing customer referals


        I have found that print advertising is becoming obsolete. Internet advertising is where its at since that is where everyone else is searching for everything. Google maps has gotten me a lot of inquiries and was the best move I have made for the business. I tripled my customer base this year alone on google maps. If I triple again next year, I will be looking into expanding my work force.
        I didn't think of that but now that I do I see both good and bad in it. Good is that it would save some money on the ad, but the bad part is that it would cost in lost name recognition. One of the keys to effect adverts is being consistant, keeping the name in front of the public. I'm using this same advert angle on my door hangers & flyers.

        Comon guys, isn't anyone else out there using classifieds? Let's see'um!!
        http://www.lunchesruslawncare.com

        Comment


        • #5
          The thing I wonder is this.

          How important is brand building when a business is small versus simply getting customers?

          If extra lines cost money, is it worthwhile to save that money and use it elsewhere?

          I was looking up other classified ads on here and we had a discussion on one that said
          When your leaves Fall
          Give us a call
          555-1234
          10% off fall yard cleanups by 10/15/09
          Something short, sweet and to the point.

          There was another discussion on it here
          http://www.gopherforum.com/showthread.php?t=6601

          Here is another potential classified ad from my blog discussion.

          How a lawn care business should write a classified ad.

          FREE LAWN MOWING
          I will mow your lawn for free.
          Find out how! Call now!!
          xxx-xxx-xxxx

          Free always seems to be the key word in advertising that stops a reader dead in their tracks. If you ran an ad like this, you would most certainly get more calls than the one above. With this ad you could have a promotion where if a lawn care customer signed up with you for an annual contract, they could get 1 or 2 free mowings throughout the year.

          The customer would benefit because they would be getting something they could use for free. You would benefit because you would get a lawn care customer that would generate revenue all year long.
          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
          Download your Free trial of Gopher Lawn Care Software.

          Comment


          • #6
            I like them both & I'm sure they will both work.

            Comment


            • #7
              I am glad you liked them. I wanted to throw a few more ideas out there. Keep us posted on how your ad works out. I love hearing the updates.
              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
              Download your Free trial of Gopher Lawn Care Software.

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              • #8
                Steve I have a question for you about the mow for free ad. This ad invites the reader to call and find out how to get the lawn mowed for free, so what do you say to the caller? Seems like it would be inportant to say something that gets you to the property so that you can give an estimate, right? So what would you say? I'll be the prospective customer,

                "Hi, I was calling about the ad in the paper that says I can get my lawn mowed for free. How can I do that?"

                Comment


                • #9
                  How about something like this?

                  Hello, can I get your address so I can see if you live within my service area?

                  Great you do. What time would be best for me to stop by and give you an estimate? I offer two free lawn cuts throughout the year when you have me service your property.
                  - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                  Download your Free trial of Gopher Lawn Care Software.

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                  • #10
                    I tested the ad and it works. I got a call on it today and am meeting with the client tomorrow to look over the lawn. This one called on the ad because her mower is broke, her husband is working a lot of overtime and does not want to mow anyway. She said the lawn is a bit out of control and is fairly overgrown. We'll see what happens but so far so good!

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                    • #11
                      Never had luck with the paper. All of my non-referral leads have come from google maps, google adwords and my websit.

                      A little CL here and there, but they are mostly crap leads

                      Comment


                      • #12
                        I bet you could use “free lawn mowing” in a flyer or door hanger too.
                        www.montgomerysqualitylawncare.com

                        Comment


                        • #13
                          I tested the ad and it works. I got a call on it today and am meeting with the client tomorrow to look over the lawn. This one called on the ad because her mower is broke, her husband is working a lot of overtime and does not want to mow anyway. She said the lawn is a bit out of control and is fairly overgrown. We'll see what happens but so far so good!
                          That is great! I bet you will be getting more calls.

                          I bet you could use “free lawn mowing” in a flyer or door hanger too.
                          Absolutely! If you are already giving a free cut or two away why not promote the heck out of it?
                          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                          Download your Free trial of Gopher Lawn Care Software.

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                          • #14
                            Went to look at the property & meet the prospective client. The lawn was just over an acre in size and had not been mowed in a very long time. Excuses ranged from having two non-working mowers to the husband putting in massive amounts of over time at his job. Some of the grass in the back was taller than I, & I'm 6 foot tall.

                            I explained that I was going to have to put a brush blade on my Stihl 110R and knock all the tall stuff down before I could mow the lawn the first time. This place was way way over grown! Told them that would take most of an entire day. After that I would mow it once per week and would give them the first service in August, and the first in September for free.

                            For pricing I told them $300 for the initial clean up and mowing, $55 per week after that. They asked when I could get to it and I told them on Thursday. They said they would have to look at their finances and get back to me. I harbor little hope, but at least the ad got me in front of a potential customer.

                            Comment


                            • #15
                              Went to look at the property & meet the prospective client. The lawn was just over an acre in size and had not been mowed in a very long time. Excuses ranged from having two non-working mowers to the husband putting in massive amounts of over time at his job. Some of the grass in the back was taller than I, & I'm 6 foot tall.

                              I explained that I was going to have to put a brush blade on my Stihl 110R and knock all the tall stuff down before I could mow the lawn the first time. This place was way way over grown! Told them that would take most of an entire day. After that I would mow it once per week and would give them the first service in August, and the first in September for free.

                              For pricing I told them $300 for the initial clean up and mowing, $55 per week after that. They asked when I could get to it and I told them on Thursday. They said they would have to look at their finances and get back to me. I harbor little hope, but at least the ad got me in front of a potential customer.
                              You never know! I still go to each and every lead we get. We have never turned anyone away as sometimes we didn't get the job, but got a referral. Sometimes I have quoted a clean up very high and never expected a call back and they do.

                              I try to think of each bid as a marketing visit. I would like to get the job, but making a good impression, being professional and very personable are more important. I've gotten referrals from something that I never worked for and just gave them a bid 6 monthes ago!

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