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I think what really got me serious about starting my own business is when I was looking for contractors last year to come out and help me with my property - and I could not get any to return my calls. I figured if there was really that much demand - I should start something up myself. Of course, I have always had an entrepreneurial spirit.
Knowing this is a big benefit for you because you could include this in your marketing material. The fact that you will either answer your phone or call the customer back in X amount of time could be a huge selling point.