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The point of my letter is to bond with my customers, by giving Breeze a face.
I want them to know we are real, & not machines, numbers, or just a pretty logo. We are human just like them, & I believe they will feel more comfortable with knowing that.
Looking official is great, but sometimes too official can be scary for customers. If I were to deal with a company, I'd like to get to know them before I hire them, it would make me feel safe & probably more trusting towards them.
Like Terminator, Sarah Connor knew the T800 was programmed to keep John Connor alive, but she never fully trusted that fact, after all it's just a machine with no remorse or real life feelings she could relate to & understand. Though, you can't always trust humans, but you'd rather it than trusting something inanimate in some sense. A logo doesn't do a company full justice, the company needs a face.
BEST WAY TO PUT IT: Would you feel comfortable with a U.S.A President you could never see? I wouldn't feel comfortable at all, I would be terrified!
Last edited by CHEESE2009; 05-26-2009, 05:39 PM.
Reason: grammar... grammer? DAMN! I need to stay in this business...