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  • Postcard marketing advice?

    I have had some postcards designed for me..decided..ill have someone else do the work for me..get myself out of my niche..

    heres what he came up with
    do you like them?
    if you saw it stuck to your door..would you want to read it..

    what dont you like, what would you change
    what would a reader want to see..
    Just Kut Lawn and Landscape
    "Where Service is Always in Season"
    Reach for the stars so if you fall you land on a cloud.

  • #2
    forgot the postcard..here you go..
    Attached Files
    Just Kut Lawn and Landscape
    "Where Service is Always in Season"
    Reach for the stars so if you fall you land on a cloud.

    Comment


    • #3
      WOW! Those are nice! Do you mind if I ask you who are making those for you?

      Matt

      Comment


      • #4
        WOW! Those are nice! Do you mind if I ask you who are making those for you?

        Matt
        Thanks is there anything you dislike? or would change?
        typically i do my own designs but i have a design hump to get over..anything i come up with lately is bland and boring.

        Im haveing plan it Graphics do it for me

        i saw him on one of the posts on the forum so went over to his site.. i like one of his examples so much i asked him to almost mimmick it for me..he does amazing work..you can see it on his site..good prices too

        hes specially for lawn care
        he does have a seperate site for other printing though
        Just Kut Lawn and Landscape
        "Where Service is Always in Season"
        Reach for the stars so if you fall you land on a cloud.

        Comment


        • #5
          Thanks is there anything you dislike? or would change?
          I want to start by saying they are very nice looking and very well designed. I do however have a few thoughts for you.

          1, What is your goal for this postcard? By the look of the discount you want more lawn clients. If this is the case I would taylor the advertisement to that specific service and not have a complete listing of your services. You can mention a few, but I would not have a complete list. Send them to your website or have them call if they want to know your other services.

          2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.

          3, A discount can work, but you dont want to compete on price if you dont have to. There will always be some lowballer who will do it for less. A discount can make your phone ring, but why should they choose you, what are you going to do for them that the lowballer down the street wont??

          Some things you could maybe add (not all are benefits): Are you licensed and insured, do you offer a satisfaction guarantee, maybe mention you are a local family owned business if you are, are you going to save them time, will you provide them with a lawn the neighbors will envy, etc.

          This really depends on who your market is. Are your clients primary rich homeowners who dont want to cut thier lawn, or are they busy professionals or the elderly who dont have the time or cant cut their lawns. You can then focus your message to the specific demographic.


          Jay

          Comment


          • #6
            I want to start by saying they are very nice looking and very well designed. I do however have a few thoughts for you.

            1, What is your goal for this postcard? By the look of the discount you want more lawn clients. If this is the case I would taylor the advertisement to that specific service and not have a complete listing of your services. You can mention a few, but I would not have a complete list. Send them to your website or have them call if they want to know your other services.

            2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.

            3, A discount can work, but you dont want to compete on price if you dont have to. There will always be some lowballer who will do it for less. A discount can make your phone ring, but why should they choose you, what are you going to do for them that the lowballer down the street wont??

            Some things you could maybe add (not all are benefits): Are you licensed and insured, do you offer a satisfaction guarantee, maybe mention you are a local family owned business if you are, are you going to save them time, will you provide them with a lawn the neighbors will envy, etc.

            This really depends on who your market is. Are your clients primary rich homeowners who dont want to cut thier lawn, or are they busy professionals or the elderly who dont have the time or cant cut their lawns. You can then focus your message to the specific demographic.


            Jay
            thanks for the tough criticism i appreciate it ill put all those thoughts into modifying the design

            im trying to pickup as many customers as possible while keeping my prices
            i can let 10% go cause i have no virtual overhead
            i could even raise my bid if i wanted
            Just Kut Lawn and Landscape
            "Where Service is Always in Season"
            Reach for the stars so if you fall you land on a cloud.

            Comment


            • #7
              Your postcard looks great!

              2, You list all your services but where are the benefits for the homeowner to choose you to take care of their yard. Think like a home owner and not a business owner. To be blunt I have never had a homeowner choose my company because my advertisement was nice looking. There has to be more! People buy on benefits.
              In the past, have you found the marketing of certain benefits worked better over others?

              Would you have a top 3 or a top 5 list of benefits to point out that he could choose from?

              A lot of times it can be very difficult to come up with benefits to offer.
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              Comment


              • #8
                Custom Packages is my main selling point
                no one aruond here does it but me..so alot of ppl come to me for that.

                also because i can offer more competetive prices however i dont low ball

                i take the top 3 competitors around the area and i find out what they charge and how they do there work and i go a little cheaper than the middle one.

                i dont want to lose my customer base when i grow and need more money because of the drastic increase in cost


                I told him to include that on the post card so hopefully it will turn out better the second time then the fantastic job the first time ahaha..

                I decided to get profesisonal printed ads because everyone around here uses a copier and runs off cheaper flyers like ive done..

                im also wanting to open my services up to the richer neighborhoods so i think this will get some attraction..theyll remember my postcard over a piece of paper..thats why i was wanting it to look good


                i limited my services to lawn maintenance weed removal seasonal cleanups and fertilization as these are all spring services and what most will be needing..

                so to sum it up
                i put the moeny out for advertising to get into the rich neighbor hoods

                i slimmed my services down to the above

                and i told him to include custom packages
                no contracts and senior discounts as well as a satisfation guarantee

                any other thoughts or ideas/
                Just Kut Lawn and Landscape
                "Where Service is Always in Season"
                Reach for the stars so if you fall you land on a cloud.

                Comment


                • #9
                  Your postcard looks great!



                  In the past, have you found the marketing of certain benefits worked better over others?

                  Would you have a top 3 or a top 5 list of benefits to point out that he could choose from?

                  A lot of times it can be very difficult to come up with benefits to offer.
                  Good question Steve! I think this really depends on who his client base is. My main client base is elderly homeowners and busy younger professionals so I try to stress what benefits that I think are important to them. I have a pretty bold satisfaction guarantee, I stress value and of course a lawn they can be proud of and the neighbors will envy. Most of my clients like to have the nicest lawn on the block and I try to sell to that. Things like I am licensed and insured and that I grew up in the neighborhood and have a vested interest in doing a top quality job to keep the neighborhood looking top notch. While all of these things are not directly benefits to the customer, they are things I use in my marketing.

                  My message will change depending on the marketing material, the offer and of course the media. I do something completely different in my PPC or newspaper adverts compared to a flyer or postcard.

                  As far as what seems to work best, well the satisfaction guarantee.


                  Jay

                  Comment


                  • #10
                    Custom Packages is my main selling point
                    no one aruond here does it but me..so alot of ppl come to me for that.

                    also because i can offer more competetive prices however i dont low ball

                    i take the top 3 competitors around the area and i find out what they charge and how they do there work and i go a little cheaper than the middle one.

                    i dont want to lose my customer base when i grow and need more money because of the drastic increase in cost


                    I told him to include that on the post card so hopefully it will turn out better the second time then the fantastic job the first time ahaha..

                    I decided to get profesisonal printed ads because everyone around here uses a copier and runs off cheaper flyers like ive done..

                    im also wanting to open my services up to the richer neighborhoods so i think this will get some attraction..theyll remember my postcard over a piece of paper..thats why i was wanting it to look good


                    i limited my services to lawn maintenance weed removal seasonal cleanups and fertilization as these are all spring services and what most will be needing..

                    so to sum it up
                    i put the moeny out for advertising to get into the rich neighbor hoods

                    i slimmed my services down to the above

                    and i told him to include custom packages
                    no contracts and senior discounts as well as a satisfation guarantee

                    any other thoughts or ideas/
                    I like your ideas, I think you have a pretty strong looking postcard and it is sure to stand out from the poorly designed material most companies hand out. I can wait to see the reworded one.

                    If your clients are rich having a cheap price may not be the way to go. I would stress value, and professionalism. Wealthy clients in my area like a professional who does a top quality job and provides an excellent value for their services. In other words you may be able to charge a little more if you can sell your professionalism and customer service. In your case it seems you have a niche selling packages or services no one else offers. Usually in a niche you can charge a little extra because you specialize. I also found that competing on price doesn't build good customer relationships. As soon as the next guy who has a cheaper price comes along you are out of a job.

                    To add something about pricing and I am guilty of this also. When I started I figured I could charge less, not lowball but build a nice business because I had lower overhead then the bigger guys with their multiple crews and fancy new trucks. What I soon learned reading the message boards, books and internet guru sites was that if I ever want to grow bigger then the one man operation with a used truck, I need to charge pretty much what the other guys were. Having a cheaper price allows for you to get work faster, but when you need to expand, hire employees or buy new equipment you cant afford it because your pricing is out of sync with what would be needed to support the larger business. It really depends on your goals. I personally dont intent to stay a one-man operation.

                    I hope this helps.
                    Jay

                    Comment


                    • #11
                      I like your ideas, I think you have a pretty strong looking postcard and it is sure to stand out from the poorly designed material most companies hand out. I can wait to see the reworded one.

                      If your clients are rich having a cheap price may not be the way to go. I would stress value, and professionalism. Wealthy clients in my area like a professional who does a top quality job and provides an excellent value for their services. In other words you may be able to charge a little more if you can sell your professionalism and customer service. In your case it seems you have a niche selling packages or services no one else offers. Usually in a niche you can charge a little extra because you specialize. I also found that competing on price doesn't build good customer relationships. As soon as the next guy who has a cheaper price comes along you are out of a job.

                      To add something about pricing and I am guilty of this also. When I started I figured I could charge less, not lowball but build a nice business because I had lower overhead then the bigger guys with their multiple crews and fancy new trucks. What I soon learned reading the message boards, books and internet guru sites was that if I ever want to grow bigger then the one man operation with a used truck, I need to charge pretty much what the other guys were. Having a cheaper price allows for you to get work faster, but when you need to expand, hire employees or buy new equipment you cant afford it because your pricing is out of sync with what would be needed to support the larger business. It really depends on your goals. I personally dont intent to stay a one-man operation.

                      I hope this helps.
                      Jay
                      I get what your saying and i thought about it but i dont have the money to make 2 sets of postcards

                      also one of the main reasons i didnt do that was because im only 17..
                      i drive an old 93 blazer
                      and i mow with a push mower and box store equpment (this year i plan on upgrading to a stihl trimmer first thing and a walk behind some time.)

                      so if i start charging the upper costs of what competitors are charging im afraid theyll be turned away when they meet me or my set up and they might expect more out of me. and if i cant keep my customers happy im not happy.

                      so my postcard really is to be around the whole town (upper class to lower class from young to old) but i just wanted something to look better than the rest to appeal to the wider range of people.
                      Just Kut Lawn and Landscape
                      "Where Service is Always in Season"
                      Reach for the stars so if you fall you land on a cloud.

                      Comment


                      • #12
                        I get what your saying and i thought about it but i dont have the money to make 2 sets of postcards

                        also one of the main reasons i didnt do that was because im only 17..
                        i drive an old 93 blazer
                        and i mow with a push mower and box store equpment (this year i plan on upgrading to a stihl trimmer first thing and a walk behind some time.)

                        so if i start charging the upper costs of what competitors are charging im afraid theyll be turned away when they meet me or my set up and they might expect more out of me. and if i cant keep my customers happy im not happy.

                        so my postcard really is to be around the whole town (upper class to lower class from young to old) but i just wanted something to look better than the rest to appeal to the wider range of people.
                        Dont let the fact that you are younger with starter equipment stop you from competing with the big boys. They probably started the same way. You are a professional as am I, and everyone else on this forum and we should be paid like one.
                        Do you do a worse job then the big guys, I doubt it. You might not be able to take on the bigger projects that require a larger mower or tractor, but I bet when you finish a lawn it looks as good as if the highest priced guy in town were to cut it. Plus you dont know unless you try. You could try to quote a few on the higher side. Worse case senario is you dont get the account. Then you know that your pricing is on track or not. You might be suprised. On the plus side if you can make a few extra bucks, the faster you can purchase that new mower and trimmer.

                        If you are act in a professional manner, present a professional image (the postcards are a good example, I am sure you have business cards and dress professionally) and show up and do what you say you will, you will be suprised how little interest anyone will pay to your age or the equipment you run. My only advice is keep your truck and equipment clean and make sure your truck isn't loud.

                        Keep us posted.
                        Jay

                        Comment


                        • #13
                          heres the new back
                          what do you think..
                          somehow i thinkk it looks more crowded..
                          Just Kut Lawn and Landscape
                          "Where Service is Always in Season"
                          Reach for the stars so if you fall you land on a cloud.

                          Comment


                          • #14
                            somehowi always forget to post the new one..heres the new one

                            the second one is one i came up with and i think ill have him change it to something more like that..just including the custom packages..

                            the 3rd one is a craigslist ad i through together real fast as a general idea tell me what you think
                            Attached Files
                            Just Kut Lawn and Landscape
                            "Where Service is Always in Season"
                            Reach for the stars so if you fall you land on a cloud.

                            Comment


                            • #15
                              somehowi always forget to post the new one..heres the new one

                              the second one is one i came up with and i think ill have him change it to something more like that..just including the custom packages..

                              the 3rd one is a craigslist ad i through together real fast as a general idea tell me what you think
                              I like the second one and your craigslist ad is nice also.

                              Comment

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