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  • yet another advertisement post

    hey guys

    so i plan on marketing in february targeting spring cleanups and the beginning of the mowing season (april)

    i went to vistaprint for there black friday deal to order 250 business cards and got some freebies too

    which include
    lawn sign
    car magnet
    keychain
    brochures
    flyers
    postcards
    notecards
    return address labels
    and last but not least a fancy engraved business card holder. haha

    i was very impressed with all there printing (this is my first professionally designed stuff) even though everything was there little selection i realized how unapealing my flyers were to these

    so i decided to save my christmas money up and aside
    for some marketing

    i want to know what you think could get me the best return rate?

    i know flyers are 1-2 percent but around here its around 3-4% which is good

    but here are some ideas i had and let me know what you think

    making agreements with local businesses for me to hang posters in there window (i live in a town where theres alot of local shops kinda like youd see in an old town movie so that may get some appeal)

    get my business cards on business desks and bulletin boards allover

    Facebook..i have a page but no one knows of it yet..do you think advertising it on the side would be good? you can target specific demographics and areas which i like.

    windshield wipers..i honestly dont mind when one is on my window but others might..how do you feel..

    and lawn signs..are they worth the money? i know alot of you have them but have you ever tracked how much business they bring in?
    Just Kut Lawn and Landscape
    "Where Service is Always in Season"
    Reach for the stars so if you fall you land on a cloud.

  • #2
    All of those ideas are great. If you have time to go out and meet people that is so very important. Contacts are what it's all about.

    In the past, we haven't seen flyers in stores be that effective but, by going in there and meeting business owners, you are networking and are meeting more people you can potentially sell too which is a great thing.

    Lawn signs seem to have been effective too. If you are able to put them on your customers lawns and put one of those business card holders on them, they may even be more effective.

    Are there any goodwill projects you could do over the winter to help members of your community? Could you do anything that you could contact the press about?

    Could you collect food for your local food pantry? Help collect gifts for needy children? Could you do things that you could tie in with the holidays?

    What's your view on that? I'd also love to see some of the material you got printed!
    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
    Download your Free trial of Gopher Lawn Care Software.

    Comment


    • #3
      I have used Vistaprint for various items. Their prices and ease of use are second to none. Flyers do not generate much business around here. Networking and referals are my main source of new business now. I rarely advertise anymore, unless I am targeting a specific development. At the begining you have to get your name out there by any means possible. It sounds like you have a gameplan. Just remember it takes time to build a profitable customer base.

      Comment


      • #4
        thanks for the advice
        and steve
        i love that idea

        this is a small town and word travels fast about things like that
        if i can get my name out on a positive aspect like that then i think it will help alot.

        i love the ideas
        could anyone else give some feedback or ideas?

        what about posters on shop or gas station doors or windows..what effect do you think that would have
        as well as facebook ads

        alot of people in out area have a facebook so i think if they see that they could be drawn to both that and my website
        Just Kut Lawn and Landscape
        "Where Service is Always in Season"
        Reach for the stars so if you fall you land on a cloud.

        Comment


        • #5
          im developing my new website
          heres the home page
          be brutally honest
          what you like
          dont like
          let me know

          ill show my progress as it goes

          if anyones interested in me doing something for yours just let me know
          i have time on my hands now and then and id be happy to do it for free
          Attached Files
          Just Kut Lawn and Landscape
          "Where Service is Always in Season"
          Reach for the stars so if you fall you land on a cloud.

          Comment


          • #6
            so i worked a little more and came up with 3 possible home pages and some base site pages..i think i need to change the background...its getting used too much and looks bland

            otherwise let me know what you think
            Attached Files
            Just Kut Lawn and Landscape
            "Where Service is Always in Season"
            Reach for the stars so if you fall you land on a cloud.

            Comment


            • #7
              They look ok, I would just suggest that you spell check it, serving is spelled wrong, shrub is spelled wrong, and on the one page change other to others may work better?
              http://www.lunchesruslawncare.com

              Comment


              • #8
                these were just rough drafts nothing is finalized and ready for web yet.. ill make sure to do all that before though

                do you think the backgrounds need to change for all the other pages?
                also

                what do you think about postcards on windows
                and facebook ads
                Just Kut Lawn and Landscape
                "Where Service is Always in Season"
                Reach for the stars so if you fall you land on a cloud.

                Comment


                • #9
                  The website graphics look absolutely fantastic! I can't even choose which one I like better because they are all good.

                  what about posters on shop or gas station doors or windows..what effect do you think that would have
                  as well as facebook ads

                  alot of people in out area have a facebook so i think if they see that they could be drawn to both that and my website
                  Having a facebook page couldn't hurt!

                  When you are thinking about posters you have to ask yourself, who is going to be reading them? What % of them will be home owners looking for lawn care? How many of them are going to be living in an apartment? Or simply there to get gas and have no decision making powers as to who cuts their lawn?

                  Also, what is going to be the call to action? What about seeing a poster on a gas station window will get the reader to want to pick up the phone and call?
                  - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                  Download your Free trial of Gopher Lawn Care Software.

                  Comment


                  • #10
                    steve the posters wont be for just gas stations
                    they will be in all the small town shop windows that will allow me too use them

                    for all the barber shops i saw a neat one that said you wish you could do to your hair what we can do for your grass so i was gonna see about using that as well as maybe a couple others..but if i could i wanted to get a general poster that would attract someone no matter what store or gas station..any ideas?

                    also
                    i do have a facebook page
                    but they offer the option to advertise on the side bar
                    its pay per click so i was wondering if anyone has dealth with this idea?

                    below is a picture of one of the roads in my town so you get an idea as too what i mean when i say all the small shops

                    http://upload.wikimedia.org/wikipedi...n,_Indiana.JPG

                    http://www.northwestindiana.com/phot...TownSquare.jpg


                    There is quite a few streets just like that all around
                    Just Kut Lawn and Landscape
                    "Where Service is Always in Season"
                    Reach for the stars so if you fall you land on a cloud.

                    Comment


                    • #11
                      these were just rough drafts nothing is finalized and ready for web yet.. ill make sure to do all that before though

                      do you think the backgrounds need to change for all the other pages?
                      also

                      what do you think about postcards on windows
                      and facebook ads
                      Keep the same background on each page. if you change it for each page you slow down the load time on each page, and attention spans on the internet are really short. More importantly though, a familiar background feels more mellow. The viewer will be more comfortable with the same background throughout the site.

                      you should definitely advertise in facebook and google.

                      with the current adwords promo, $10 gets you $85
                      on facebook you get more impressions, but you don't get a promo credit.
                      Hungry Goat Lawn Service, Deltona, FL

                      Comment


                      • #12
                        Keep the same background on each page. if you change it for each page you slow down the load time on each page, and attention spans on the internet are really short. More importantly though, a familiar background feels more mellow. The viewer will be more comfortable with the same background throughout the site.

                        you should definitely advertise in facebook and google.

                        with the current adwords promo, $10 gets you $85
                        on facebook you get more impressions, but you don't get a promo credit.
                        thanks for the advice!

                        i have 75$ in adwords right now
                        FB only allows you too redeem a coupon with a Credit Card backing it up
                        so if i do it ill wait till spring to see my results..

                        i wanted to try it out before actually putting out my card number..
                        Just Kut Lawn and Landscape
                        "Where Service is Always in Season"
                        Reach for the stars so if you fall you land on a cloud.

                        Comment


                        • #13
                          I have a google adwords campaign that is so targeted that the $100 I put on the account I still have not used up in 9 months. Avoid yahoo they will rip you off. They pay people to do nothing but click on your ads so you have to spend more money. They took $90 from me in one week, auto deduct from my credit card, before I realized it they had $90, so I stopped it after a week. I have not tried facebook ads, but I am interested if it can be as targeted as google is. Google you can target right down to the zipcode you want to target. There is no sence having ads appear in areas you do not cover. I would also suggest that you do a blog on blogspot.com. You can then link it to your facebook page so all your friends can read it and maybe share it with others. I have a link in my signature to my blog, check it out for some ideas, it's new to me so I need practice on what to write about.
                          http://www.lunchesruslawncare.com

                          Comment


                          • #14
                            I have a google adwords campaign that is so targeted that the $100 I put on the account I still have not used up in 9 months.
                            Can you give us a little insight as to what you are doing that makes it so targeted? Also, is it possible it's counterproductive if no one is clicking on it?
                            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                            Download your Free trial of Gopher Lawn Care Software.

                            Comment


                            • #15
                              I also have a facebook page but hesitant on paying per click. Anytime someone has the power to click on my ad anytime they want or repeatedly doesn't sound to appealing to me. My spare time I've been visiting business's and dropping business cards off. I don't just give them my card and run. I tell them a little about me and try building some chemistry with them. I was also going to offer for any final clean ups or first snow removal, that any customer willing to donate a toy for Toys for Tots, I'd give them $10 off first service. If they wanted to donate 2, $5 off 2nd clearing. Not only will it be good for business, but the feeling of helping someone in need is good enough.
                              Website: www.clslawncare.com

                              http://www.facebook.com/CLsLawnCare.SnowRemoval

                              Some of my work! "Like" my page.

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