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This has happened. One has to really watch what they put out in an ad. The ad was very poorly written with a line at the end of it reading "guaranteed lowest results" in town. Needless to say I got the jobs and not them. It did get discovered as it got changed a couple of weeks later.
I couldn't help but chuckle, the competion doesn't scare me, when they are putting ads out like that. If that was how the ad was, wish I could have seen some of their work!!! Lloyd Blue's YardFX
Let them put ads out like that. Then they can have the Non paying, PITA or CHEAP customers that you let go. They have to eat too and the grass still needs to get cut.
A thought on lowballers..... There is nothing you can do about it. Worrying will only drag you down..... and when they go out of business there is always another there to replace them. If more people concentrated on their own business then they would be better off.