i think there is many reasons why ranging from trying to be under the radar to just not knowing or not having the money or a full 100% commitment.
this economy the last few years has produced many small businesses both good and bad.
most quality customers that know what they are looking for and can tell the difference between a established business and some no name don't need another landscaper to point that out to them.
i found from experience that low ballers come and go and they been around since the beginning of time as well as they are nothing new and are not going away.
anyone who wastes too much time pondering over them is only hurting themselves.
all you can focus on is your own image as a business and the type of product you put out and let it speak for itself.
i also think by going out of your way to point out the competition and their shortfalls only paints your business in a bad light.
i have always refrained from talking about any other business with a customer or potential customer and i am not gonna waste my opportunity to get my businesses message across talking about anyone else's.
even if i despise the competitor i try to keep my opinions to myself.
politics and talking smack about the competition are major no no's and most will be better served to stay away from such topics.