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The site looks nice. I think ,if I were you, I would add your location to your name (city, area, etc.). Get your site seen by people in your area.
Are you using PayPal shopping cart or PayPal invoiceing?
I'm using shopping cart on the site, some customers have me send an actual invoice thru paypal that they pay from.
In my keywords for the pages I have all the cities that I service and zip codes. I'm also using google adwords. Most of the time if you type in something like "Lawn care independence missouri" my google ad will show as well as show in the google listings.