If this is your first visit, be sure to
check out the FAQ by clicking the
link above. You may have to register
before you can post: click the register link above to proceed. To start viewing messages,
select the forum that you want to visit from the selection below.
Search Engines Are Now the #1 Source Customers Use to Find Local Businesses
When potential customers are searching for a business like yours, where do they look first?
According to a Nielsen study released in January 2009, the Internet is now the #1 source that 82% of consumers use to look for local services. Search engines like Google, Yahoo and MSN have overtaken all other methods traditionally used to find local businesses, such as yellow pages and phone books, newspapers, radio and television. Consider these findings from the same study:
Consumers were asked: When looking for a local business today, do you use the following sources more, less or the same as you did 2 years ago?
What does this mean to you as a business owner? When your potential customers are looking for you online, make sure you get found! You canít sell if youíre not seen!
This makes me think of a yellow pages tv ad I saw the other day. They were offering some job assurance program where if you hire a contractor found through their phone book, they would guarantee the work. Or something similar to that. It's fascinating what they are trying to do to still stay relevant but the end is near for them.
Do the yellow pages still work?
Absolutely, no question about it. The yellow pages get you calls, if:
1. you can pay for AT LEAST a quarter page (I think in Orlando its $750+ a month x 2 "yellow books". $1500 a month! Any smaller won't work.
2. You are willing to pay forever. "Dex" don't know d###!
I beat "Dex" in a special room in my house, and make him wear a leather mask ala the movie Pulp Fiction. Dex and 'Merchant Circle" live in the same box.
Dex advertises that "those SE's with the funny names? I can hook you up!"
Right. If you are a total "online newbie" with no clue to ranking, you can sit on the "Dex page" with all your competitors phone numbers right next to yours!
3. You are willing to give up 82% of your potential clients by not "pre-selling" your prospects. In 2009 potential clients want to look at your website before they call. If you ain't on the first page, you ain't getting the call. And even if you are on the first page, if you don't know how to "sell the click", you ain't getting the call. Period. Your laughing competitor is.
Know this if nothing else; if you do not have an optimized web site, as well as an optimized Word Press blog adding constant content for ranking purposes, is does not matter how much you spend on advertising. You will lose business far beyond the cost of "doing it right" online.