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13 Sales Pillars to Add to Every Website

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  • 13 Sales Pillars to Add to Every Website

    Great stuff from this site. It makes you want to re-evaluate your website.

    13 Sales Pillars to Add to Every Website

    1. Push for a response - need to measure how your website is doing
    2. Capture names - of people who visit your site in order to market/sell to them
    3. Let customer tell you what works and what doesn't
    4. Be buyer focused - buyer only cares about himself, not about your logo, product, etc.
    5. Make the offer crystal clear which fulfills your primary objective

    6. Call for action - tell them what to do next in clear terms
    7. Create a strong response device - e.g. order forms, email address, contact info... make it easy to find and to use.. no more than 3 clicks to use it
    8. Use exiting copy - by identifying prospect's needs/problems, agitate those needs/problems, present solution to those problems
    9. Create urgency - by deadlines, limited supplies, fear of loss - will motivate those sitting on fence to buy
    10. Allow people to pay with credit cards
    11. Offer guarantees
    12. Send unsolicited emails to keep you in your customers' minds
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