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  • We have been blessed! =)

    Okay so my hubby and I have been advertising on www.craiglist.com for almost 2 years now. We run a part-time lawn care service, and still have fulltime jobs we attend to.

    Let me first start off by saying...One thing that we really believe in is, you must give to receive! We believe that to tithe (donate) is part of our belief in God, His Word and His promises. Sorry to get all religious on you!

    Apart from this, I do believe giving to charity or others is important. So we have donated 10% of all profits from this lawn business to local charties. Well this has truly paid off!

    The director of AT&Tyellow pages was browsing craigslist and called us and said she really really liked the fact that we mention in our ad how we donate and she wants to put our ad on the cover of the local AT&T phone book!!!!!

    BTW-We live in a city with just under 1.3 million people!!

    Can you believe this???


    In the book, Think Rich, Grow Rich, the author says to set your goal of how much you want to make, and how much you want to give away. He states, you donít get something for nothing.

    This is truly proof that you must give to RECEIVE.

  • #2
    This is where I need all of your help!!

    What exactly should we include in our ad?

    Should we keep it short and simple?

    Or mention all of our services.

    Here's the ad we now have on craigslist.



    http://sanantonio.craigslist.org/hss/646824621.html


    But we plan to expand and handle landscaping aswell, so we will want to add that also..

    Please give me your ideas!! And we will need a website asap, so I will be contacting some of you about that!

    Thanks and god bless!!



    Comment


    • #3
      18 views and no replies? c'mon someone help

      Comment


      • #4
        I think your add is alright...

        I don't think you need to add or change anything to it

        Looking good

        Comment


        • #5
          I assume that your ad would need to be smaller to fit on the cover of the phone book? Information wise, I think it works...although if you're limited by space, it's probably not as important to list your services etc. as long as you position yourself as a "full service" company or something along those lines.

          Other than that, that is an amazing stroke of luck, and says a lot to the benefits of community involvement.

          Comment


          • #6
            Here is the ad.

            <center><table bgcolor="darkgreen" cellspacing="9"><tr><td>
            <table bgcolor="white" cellspacing="2"><tr><td>
            <table bgcolor="99FF66" cellspacing="5" width="710">
            <tr><td>

            [/b]
            <div>
            <center>
            <div>

            Lawn mowing, Weed eating, Edging, and<div> Debris Blowing


            Average Lawn Only &#036;30 front AND back








            Tree service, Planting, Fertilizing and junk hauling also available&#33;



            &#33;FREE ESTIMATES&#33;<div>

            <div><u>

            Residential Lawn Care Service:
            [b]</u>Homeowners can trust that I will do high quality work, I can
            be counted on for promptness, & that my income stays within the local economy. I donate 10% of all profits to a local charity called Medina Childrens Home<div>
            <div>


            Call Today&#33;

            210-885-3147
            <div>

            Please Note:We only service the Northwest and North sides of San Antonio. Thanks&#33;<center><div>
            <div>

            [/QUOTE]
            [/QUOTE]
            [/QUOTE]
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            Comment


            • #7
              The ad above actually has a white background in craigslist and not green as it appears here. I don&#39;t know why.

              Hi Jody,


              Quote[/b] ]The director of AT&Tyellow pages was browsing craigslist and called us and said she really really liked the fact that we mention in our ad how we donate and she wants to put our ad on the cover of the local AT&T phone book&#33;&#33;&#33;&#33;&#33;
              This sounds very interesting. Can you tell us a little more about it?

              Was this a sales person contacting you? Are they going to be charging a lot for this ad placement?
              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
              Download your Free trial of Gopher Lawn Care Software.

              Comment


              • #8
                Jody:

                This is an awsome opportunity for you.

                You asked for critiques so please don&#39;t let me offend you but I am going to point out my initial thoughts on the ad.

                1) Too green. It&#39;s a generic green also. Have your background texturized in some method. Ideally, I think you will want your back ground to be an actual yard you have worked on. Grass in the front, flower beds with color toward the back will give a three dimentionality to the ad. Use photoshop to add some shadowing effects to further emphasize the depth of your work.

                2) Your logo is great. However, it looks out of place on your back ground. The background of the logo image is white and squared off. Blend it into your new background better.

                3) Your font stands out GREAT on the green. Your font must be easy to read, however, go with something a bit more rounded and appealing.

                4) Pictures. Attempt to acheive a personal feel. Maybe a picture of your crew or of yourself and your workers actually performing a service can be overlayed onto your new background.

                5) Check your punctuation. You have sentences with commas but no ending puncuation.


                These are a few suggestions. I think you have a great potential being on the cover of your local phone book and this might bring in more customers than you could ever hope for. It might be easily worth a couple hundred dollars to get a professional graphic artist experienced in glossy page print advertising to design an ad for you.

                I am amazed at your success with Craigslist.

                Best of luck to you:

                Keith
                Start a profitable lawn care business.

                Comment


                • #9
                  Keith I am sorry about that, when I put the ad on here, it made the background green, but it really is white.
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                  • #10
                    Jody,

                    I think it&#39;s great that you have attracted such attention & a great advertising spot. Everything Kieth says above seems like good advise, though I can&#39;t help but to think.... I&#39;ve read other posts of yours talking about how well this add iworking for you on craigslist right? So why change anything about an add that is working better than so many adds most of us have tried&#33; People in your area are responding to it well, don&#39;t fix what isn&#39;t broken&#33; Your doing great.

                    Comment


                    • #11
                      Quote[/b] (Team Gopher @ April 18 2008,5:38)]
                      Hi Jody,


                      Quote[/b] ]The director of AT&Tyellow pages was browsing craigslist and called us and said she really really liked the fact that we mention in our ad how we donate and she wants to put our ad on the cover of the local AT&T phone book&#33;&#33;&#33;&#33;&#33;
                      This sounds very interesting. Can you tell us a little more about it?

                      Was this a sales person contacting you? Are they going to be charging a lot for this ad placement?
                      [/QUOTE]

                      She was not trying to sell anything. She was just amazed that we actually donate to the community and she said she would love for our ad to be on the cover. I&#39;m still in shock. Don&#39;t get me wrong I think our logo is awesome...but cover of the phone book? Wow&#33;

                      Anyways, thanks for the support and imput.

                      I&#39;m just messing with photoshop trying to put something worth looking at....it&#39;s not that easy and I&#39;m not too computer savy.

                      Here&#39;s what I have so far........be honest <div>





                      Comment


                      • #12
                        Jody,

                        You know what would be really neat. If you were able to take some photo opportunities with you handing over a check to a local charity. Then sending that in to your local paper.

                        Also maybe include with that a little about your business and how you make it a point to give back to your community 10% of your earnings. I bet there is a very good chance it would get published. Then I would also include all of these photo ops on your website to further promote the goodwill which you spread.

                        I like your ad design a lot.

                        Do you have any thoughts on this?
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                        Download your Free trial of Gopher Lawn Care Software.

                        Comment


                        • #13
                          Chuck:

                          Quote[/b] ]don&#39;t fix what isn&#39;t broken&#33;
                          Agreed&#33;&#33;&#33;


                          Hey Steve: what do you think the response rate from the cover of a phone book would be in a community of 1.3million?

                          I think the response will be pretty high.

                          Hundreds? *Thousands of responses over the course of a year?

                          If you were to buy a similar advertisement, how much would it cost?

                          Jody, I like your new ad. *I like that you have taken the &#036;30 price out and left in the "Free Estimates." *

                          Nice job&#33;

                          Keith
                          Start a profitable lawn care business.

                          Comment


                          • #14
                            Quote[/b] ]Hey Steve: what do you think the response rate from the cover of a phone book would be in a community of 1.3million?
                            I am all for it. You never know when something is going to take off.

                            Look at Greg Wittstock of http://www.aquascapeinc.com/about_us/about-pond-guy.php

                            He sent a press release to a local paper that didn&#39;t contact him back for over a year. But when they wrote the article about him . OH WOW&#33; His business got launched and now it&#39;s huge&#33;

                            Sometimes all you need is one thing to really launch your business and once it is launched, it puts you in a new orbit.
                            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                            Download your Free trial of Gopher Lawn Care Software.

                            Comment


                            • #15
                              Hi Jody. I think you are doing good with the design, but there is a thing or 2 that I would change. First you put "Full Service Lawn Maintenance", then you said "Professional Mowing, Edging, Weedeating, Blowing Debris", which in my opinion is redundant, and puts in too much to read.

                              I found my self scanning past all the words with my eyes, avoiding reading them all . I had to go back and read it 2 or 3 more times to catch it all. Simplicity is the key to getting people to call out of the phone book.

                              I hope this helps, I am just trying to point out what I see.
                              Northern California

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