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  • marketing idea

    I don't know if this would work but have some kind of promotion that your yard/lawn is not a nececity and promote it as the "Great Weekend Getaway"

    Would this work ?

    And would promoting a free case of beer work or is this illegal (i'm thinking of getting a 25$ gift certificate at the Beer Store)

  • #2
    Justin,

    I am sure you have a great idea here. Can you explain it more? I am trying to understand the concept.
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    • #3
      Quote[/b] (Team Gopher @ Feb. 19 2008,5:20)]Justin,

      I am sure you have a great idea here. Can you explain it more? I am trying to understand the concept.
      Well my promotion and marketing teacher suggested me to create packages for my lawn/yard service

      I was thinking of these packages name (similar how they name gas)

      Standard Package
      Premium Package
      Ultimate Package but have it renamed to some Great Weekend Getaway package. (I got alot of tourist.. so maybe that could attract them)...

      I hope this clears it a bit

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      • #4
        Quote[/b] ]I don't know if this would work but have some kind of promotion that your yard/lawn is not a nececity and promote it as the "Great Weekend Getaway"

        Would this work ?

        And would promoting a free case of beer work or is this illegal (i'm thinking of getting a 25$ gift certificate at the Beer Store)
        Ok, I am the consumer, reading this in possibly a flyer?

        The Great Weekend Getaway I am guessing is a lawn care package that includes certain services? It is your premium package? What would it include?

        If I signed up for it, for a year? Then I would get the service plus "a 25$ gift certificate at the Beer Store"
        ?
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        • #5
          Quote[/b] (Team Gopher @ Feb. 19 2008,5:30)]
          Quote[/b] ]I don't know if this would work but have some kind of promotion that your yard/lawn is not a nececity and promote it as the "Great Weekend Getaway"

          Would this work ?

          And would promoting a free case of beer work or is this illegal (i'm thinking of getting a 25$ gift certificate at the Beer Store)
          Ok, I am the consumer, reading this in possibly a flyer?

          The Great Weekend Getaway I am guessing is a lawn care package that includes certain services? It is your premium package? What would it include?

          If I signed up for it, for a year? Then I would get the service plus "a 25$ gift certificate at the Beer Store"
          ?
          Yeah something like that


          Premium service would probalby just the basic mowing trim and edge...

          Super service would probably be mowing.. trim edge.. blow.. fertilize..

          And maybe Ultra (if you guys have a better name.. go ahead.. I can't think right now)..

          Ultra would probably be the big one... mow trim.. blow.. aerate detatche.. spring and fall cleanup

          Any toughts ?

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          • #6
            I really like the name "The Great Weekend Getaway."

            It makes you think you will have the weekend to just sit back and enjoy without having to do any yard work.

            I do like that as your premium package.

            I would next suggest come up with what the other packages would include. Which services would be in each.

            That should narrow this idea down even more.
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            • #7
              Quote[/b] (Team Gopher @ Feb. 19 2008,5:40)]I really like the name "The Great Weekend Getaway."

              It makes you think you will have the weekend to just sit back and enjoy without having to do any yard work.
              That is exactly what I want to do !!!

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              • #8
                You should come up with a flyer or door hanger now and get a picture of someone sitting on a chair with a beer in their hand Enjoying the day!
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                • #9
                  Quote[/b] (Team Gopher @ Feb. 19 2008,8:55)]You should come up with a flyer or door hanger now and get a picture of someone sitting on a chair with a beer in their hand Enjoying the day!
                  I was just thinking about that

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                  • #10
                    I wouldn't use the alcohol as a promotion. I know people like to drink and be out in there yards but I would use something else.

                    Maybe a gift certificate for some meat for barbequeing outside with the family or something.
                    Let them buy their own beer.
                    Not everyone is a drinker. Some people are recovering alcoholics and or might have lost someone due to a alcohol related incident. And wouldn't want anything to do with you possibly because of it. There is actually people out there like this.

                    I was actually thinking of promoting my business as alcohol and drug free. I don't drink or use drugs and niether does my employee that I have during the season.

                    Anyways just giving you my thoughts.
                    Rob
                    Green Image Lawn & Landscape

                    \"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"

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                    • #11
                      That is a good idea! You could put together a package they could get. Like hamburgers, soda, chips, etc.
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                      • #12
                        I LOVE this post!
                        Really great Ideas here Justin!

                        ... I would say something like this:

                        "Ok... I would like to introduce to you (the customer) the packages that I have to offer.
                        Premiun: blah blah blah... (basic)
                        Super: Blah blah blah PLUS Fertilizerand Weed Control for just $$ more!
                        Ultra: or what I like to call it: "The Weekend Getaway" consist in the "Super Package" plus! Hedge trimming, Palm Trimming, Shrub etc, etc. so you dont have to move a Finger -or- have to spend your hole weekend**** to have the best lawn in the neighborhood. For just $$ a Month!

                        ...So you can choose your custom Lawn Care Service!

                        ****-I guess the prices beteewn the packages can vary on the size and/or how big are the hedges/trees/shrubs etc.

                        I got this Idea when I bought my truck from a dealer, this guy was very good, telling me how much money Im going to save If I get the extended warranty and this and that!

                        what do you think?
                        .Fernando/CleanCut!.
                        36\" Scag Kohler 15Hp Walk-Behind
                        Toro Trimmer
                        Echo PE-200 Edger
                        Stihl BG 55 Blower

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                        • #13
                          Quote[/b] (Fernando's CleanCut! @ Feb. 21 2008,8:02)]Palm Trimming
                          Palm Trimming... I'm not in Florida here hahahaa

                          Other than that I know these "packages" can become a good marketing idea

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                          • #14
                            Justin,

                            Let us know how this project works out for you at school.
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                            Download your Free trial of Gopher Lawn Care Software.

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                            • #15
                              hey,
                              i am doing one right that says:::

                              GET A JUMP START ON YOUR NIEGHBOR THIS SEASON!
                              LAWN SERVICE AT ITS BEST!

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