Announcement

Collapse
No announcement yet.

Orininal headers for newpaper ads

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Orininal headers for newpaper ads

    I am getting ready to put ads in local papers and am looking for a great header. Last year we used one that I borrowed from a post I found. Everyone loved it, so now am trying to come up with an even better one. If anyone has some ideas please pass them on.

  • #2
    Your not really coming up with it if your just using someone elses now are ya?

    lol, just giving ya a hard time.

    How much is it to advertise in your paper? What kind of advertising are you doing? Color, size, location in paper, duration, how many readers?

    Comment


    • #3
      It was $220. last season for two ads (weekly paper), they were 2 business card size, I believe last years didnt have any color. It goes out to 4 surrounding towns. I put it in 2 seperate papers, unfortunatly when we got the calls I did not think to ask which paper they had seen the ad in so I could get a track of which paper was more profitable.(Something I am planning on doing this year, Im thinking of putting a code or something that would clearly identify the paper) As for coming up with my own Idea Couldnt get the guys to pose on the mowers (like the fire fighter calendar men). So I will have to beg, borrow, or be lame. lol

      Comment


      • #4
        Hi Kim,

        I am so sorry I didn't see this.

        Ok wanna be crazy? How about this.

        FREE
        Lawn Care
        Your phone #


        What would you do with this? Offer two free lawn care cuts if a customer signs up for a years worth of lawn care. Do the free cuts at the end of the season.

        I bet this would get the phone ringing

        What's your thoughts? Oh and what was the title you used last year?
        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
        Download your Free trial of Gopher Lawn Care Software.

        Comment


        • #5
          "FREE MOWING (Bring your lawn in and we"ll trim it for free)
          *slight charge for house calls.

          I think anything for free catches the eye. *I am planning on putting it in color also, I cant remember which section (has to be 1 or 2 since that all they have) *but I chose not to put it with the business ads so that it would stand alone.

          I am still going with the calendar pose doesnt it say somewhere to make your appeal to the wives? I know the firefighters work for ME. Although not any local ones, and apparently not our crew.

          Comment


          • #6
            Quote[/b] ]"FREE MOWING (Bring your lawn in and we"ll trim it for free)
            slight charge for house calls.
            LOL that is great! How did that do? Did it bring in a lot of calls or not enough? If it worked, why not stick with it?

            Quote[/b] ]I am still going with the calendar pose doesnt it say somewhere to make your appeal to the wives? I know the firefighters work for ME. Although not any local ones, and apparently not our crew.
            Why not fake it! Take their heads and put it on a bodybuilders body ! HAHHAHA That would be a riot!
            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
            Download your Free trial of Gopher Lawn Care Software.

            Comment


            • #7
              It was great every one was talking about it. It did work really well, I only wish I had tracked the paper thing out. I was trying to come up with something that would add to it.

              I thought about the photo shop, but I think they would be very disapointed when the REAL crew showed up. lol Dont tell my husband I said that.

              If I can figure out how to add pictures to this site Ill add our real crew.

              Comment


              • #8
                When you make a post, there is a button below the area you type that says Browse. You can click on that to add an image!
                - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                Download your Free trial of Gopher Lawn Care Software.

                Comment


                • #9
                  Thats awesome. About how many calls do you think you got from those papers? Im doing the same thing....running a 2 week ad with my business card in color. The paper i put it in is in 3 different local papers and gets to about 100,000 viewers. So im hoping for atleast a 1% return from this.

                  Comment


                  • #10
                    We got 15 calls with 14 signing yearly contracts.

                    I am going to try to add the pix but has not been working, so if it goes through Tim and myself are in the middle. If no pix showes up I will draw you my stick one

                    Comment


                    • #11
                      Kim,

                      Email me the pic and I will get it up here.

                      Also, would you be happy if your ad pulled the same amount of interest this year or are you shooting for more? If so, what's the target amount?

                      Have you figured out the cost of acquiring a customer? Do you have any thought on how much a customer who signs a contract is worth per year?
                      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                      Download your Free trial of Gopher Lawn Care Software.

                      Comment


                      • #12
                        Well I would like to see it double, eventhough we've added another crew we are still running out of time slots. BUT thats good right??

                        It cost us around 32.00 for each customer we got.

                        As for how much each one is worth for just lawncare it is only about 1600. but we get all the add ons (these are residential) so most are worth alot more.

                        It has proven to be a good form of advertising for our residential customers.

                        Comment


                        • #13
                          Quote[/b] ]It cost us around 32.00 for each customer we got.
                          I think that is an awesome deal. For a $32.00 investment, you are getting a minimum of $1600.00 back not including upsells!

                          It makes you wonder then why only run the ad for 2 weeks?

                          Also here is the picture you emailed me. Great Pic! You got a lot of great support there!
                          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                          Download your Free trial of Gopher Lawn Care Software.

                          Comment


                          • #14
                            Last year was my experimental phase of advertisment, I tried a bunch of thing and have now figured out what has paid off and what not to invest my limited marketing cash on. Unfortunatly I didn't research enough to inquire which paper they got the add from so I will be putting it in both again and will track info better this year. I'm really not sure why I didnt run it more to tell you the truth.

                            I didnt see the pix but before anyone call in the child labor law the little one only contributes by spending the profits. And as you can tell he was not very happy.

                            Comment


                            • #15
                              Do you think you will keep the ads in longer this time? It seems to me that would be a really good move. How long might you run it for?



                              Also what did you try last year that didn't work at all?
                              - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                              Download your Free trial of Gopher Lawn Care Software.

                              Comment

                              Working...
                              X