Announcement

Collapse
No announcement yet.

Marketing to Property Management Groups

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Marketing to Property Management Groups

    The other day I was doing random searches on Google trying to find different groups to whom I could market our services... of course, Property Management Groups were high on my list. I found TONS in my area... Here's what I did: I visited each one's website, took note of the contact person, and then emailed them personally, adding their name to the salutation... Here's what I wrote:

    Dear Mr. Johnson,

    We found your website online under property management and would like to talk with you about one aspect of property management: curb appeal.

    We are a Lawn Care & Landscape Maintenance company based in Fayetteville, GA. We specialize in the exterior beautification of homes and businesses. We perform services from lawn mowing and shrub trimming to pressure washing and gutter cleaning. We’re always looking for new clients, and when we found your site, we knew we were a perfect match for you!

    What we’re offering is to help you with the management of the properties under your care. We know that there are many companies out there that try to expand their property management services to incorporate building repairs, remodeling, HVAC, plumbing, electrical, and landscape maintenance. Those companies sometimes get into trouble as they are spread much too thin to take care of everything. That is the main reason we focus on the exterior beautification of properties.

    We would like the opportunity to service some of your properties. We’re sure that you will be satisfied with the quality of our work.

    Please consider our company when you need the services we provide. If you have any questions, please feel free to call or email us for the answers. We’re always willing to take some time to talk with prospective clients and customers. We also do free estimates. Just give us a call to discuss your current and upcoming projects.

    Sincerely,
    Patrick M. Blair
    Co-Owner, Green & Clean Lawn Care
    (678) 817-4011 (cell)
    www.GreenAndCleanGA.com


    I did this Sunday night... It is now Wednesday, and I have had 6 phone calls and 3 emails from people who received my email and are interested in meeting with me to talk about a contract.

    Feel free to use the wording above if you like... go to Google and search for "Property Management Group <your city> <your state>".

    If you try it, let us know how it works out for you&#33;

  • #2
    WOW Patrick&#33;

    That is excellent&#33; So you googled "Property Management Groups" and then your town? Or how would you best suggest looking for these groups?

    What search words would you suggest?
    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
    Download your Free trial of Gopher Lawn Care Software.

    Comment


    • #3
      I simply Googled "Property Management Group Fayetteville Georgia" and them emailed everyone pretty much from every site on the first five pages... there were a couple of PMG lists that popped up, so that was more work... I actually had fun doing it, too&#33;

      Comment


      • #4
        That is fantastic&#33; How many do you think you contacted so far? Also what made you think of contacting them in the first place?
        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
        Download your Free trial of Gopher Lawn Care Software.

        Comment


        • #5
          Well, I was sitting around watching tv late at night... I got the idea from a mini "infomercial"... they were selling the secrets to real estate... and the words "property management" popped into my head...

          I started searching... and I just now counted the emails in my sent folder with the same subject heading... 32 emails sent... 9 responses...that&#39;s about a 28% response.... not bad&#33;

          Comment


          • #6
            Quote[/b] ]I started searching... and I just now counted the emails in my sent folder with the same subject heading... 32 emails sent... 9 responses...that&#39;s about a 28% response.... not bad&#33;
            That is an excellent response rate&#33;

            Have you been thinking more about your videos as well? Any new insights you could share when might be coming down the pipeline?
            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
            Download your Free trial of Gopher Lawn Care Software.

            Comment


            • #7
              As far as the videos go, I have to get some better green screen material... as soon as we get that, we&#39;re doing another video... we&#39;ll be talking about the importance and benefits of fall clean-ups as well as promoting a few of the sites where we&#39;re listed and/or are members (like the gopher forums, for one)... and we&#39;ll be wearing Santa hats&#33; lol

              Comment


              • #8
                Good for you&#33; I can&#39;t wait to see it&#33;
                - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                Download your Free trial of Gopher Lawn Care Software.

                Comment


                • #9
                  Patrick,

                  Way to get an idea and jump all over it&#33; Congrats.

                  If I were you, I wouldn&#39;t stop at the email. I&#39;d follow up with those that didn&#39;t respond initially and send them a letter in the mail.

                  You could almost send the letter as is, but if I could offer a few suggestions, this is what I&#39;d change about it:

                  Quote[/b] ]What we’re offering is to help you with the management of the properties under your care. We know that there are many companies out there that try to expand their property management services to incorporate building repairs, remodeling, HVAC, plumbing, electrical, and landscape maintenance. Those companies sometimes get into trouble as they are spread much too thin to take care of everything. That is the main reason we focus on the exterior beautification of properties.
                  1. I&#39;d take these points, distill them down, and come up with a concise statement that clearly tells your prospects why they should choose you over every other option available to them. Really separate yourself from the crowd with your message


                  Quote[/b] ]We would like the opportunity to service some of your properties. We’re sure that you will be satisfied with the quality of our work.
                  2. Make them a specific offer. Offer them a one month service contract. Offer them some premium services. Offer them a discount. Present them with a very specific reason to pick up the phone and call. Plus, give it a deadline to create some urgency.

                  Quote[/b] ]If you have any questions, please feel free to call or email us for the answers
                  3. Tell them exactly how to respond and when to do it. I know it probably sounds like overkill, but adding &#39;call us at (678) 817-4011 (cell) or email us at &#39;patrick@GreenandCleanGA.com&#39; triggers something psychologically in their mind.

                  4. Add a P.S. with a testimonial from one of your satisfied customers, preferrably another client similar to the one you&#39;re targeting. It&#39;ll add more credibility and help sell the client even more.

                  Finally, I&#39;d add every one of the property management companies to your &#39;farm&#39; and send them something every single month for the next year. It may take 6 months to get a response, but you&#39;ll have developed some good name recognition by then.

                  Again however, you&#39;ve already done a great job by simply acting on your idea and the results have proven themselves out. My suggestions will just help you improve upon your already fantastic results.
                  Chestin

                  Comment


                  • #10
                    GREAT tips, Chestin&#33; I appreciate your input a lot&#33;

                    I think I will do just what you said... piece by piece&#33; I think you&#39;re right... send them something every month until they either say "We&#39;d like to use your services" or "Please leave us the heck alone&#33;" Either way, they&#39;ll know who we are&#33; ...and even the ones who tell us to leave them alone may eventually come around and use our services in the long run...

                    Thanks, Chestin&#33;

                    Comment


                    • #11
                      Isn&#39;t it amazing how much of any business is about showmanship?

                      Did you ever in your wildest dreams think that would apply?

                      If you change your letter, let us know what you come up with&#33;
                      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                      Download your Free trial of Gopher Lawn Care Software.

                      Comment


                      • #12
                        I am also wondering how you could apply your trombone playing into some kind of marketing gimmick that would get people&#39;s attention. Maybe something with your band?
                        - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                        Download your Free trial of Gopher Lawn Care Software.

                        Comment


                        • #13
                          Heh... the only place I play any more is at Church...

                          Comment


                          • #14
                            But what if you played more elsewhere? Do you have parades in your area? Could you put together a small band that could march and play?

                            Ok how about another crazy idea, find out what the Guiness world record is for continuous trombone playing an then set up something where you try to beat it. Even if you don&#39;t get anywhere near beating it, you could still get in the press

                            You could do this at your church. Maybe it could be a fundraiser too&#33;
                            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                            Download your Free trial of Gopher Lawn Care Software.

                            Comment


                            • #15
                              I would LOVE to put together a small band... only problem is I just don&#39;t have the time to commit to it... =(

                              Comment

                              Bottom Ad Widget

                              Collapse
                              Working...
                              X