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Advertising for Start-ups and Growth

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  • Advertising for Start-ups and Growth

    I recently made a door hanger and posted it on a forum to ask people what they thought of it. I had lots of comments some good some bad mostly one liners like “I like it” and “It’s ok”. But I had one comment from a gentleman named ‘John White’. I was first pleasantly surprised by the length of his post and then I got into reading it…this lad actually knew what he was talking about! He gave me some great advice and also agreed to write an article for The Lawn Blog. The following is an original article and I would like to extend many thanks to John White for his time and efforts in preparing this for The Lawn Blog.

    Advertising for Start-ups and Growth
    by: John White

    Getting new customers is often the hardest part of the gardening, landscaping and planting business. Advertising is often the best vehicle to generate new business, given the old tried and true word of mouth as the exception. Many contractors also find new customers at client properties, as their work speaks for itself and nearby homeowners will approach them at the client property. Instead, this article is about how best to obtain new customers through advertising avenues....


    continued at The Lawn Blog

  • #2
    Oh very nice! It makes me want to see the door hanger that inspired all this
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    • #3
      Here is the original door hanger





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      • #4
        I also encourage anyone who reads the article to leave a comment for the author. Letting him know what your thoughts were, whether or not you found the article informative, etc.

        There is a comment section on the bottom of the article.

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        • #5
          I like your door hanger! What is you reaction to it after that article?
          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
          Download your Free trial of Gopher Lawn Care Software.

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          • #6
            Read it, loved it, commented on it! Man, Rich... great find in that guy... you should invite him to come to the Gopher Forums and spread his knowledge around...

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            • #7
              Yes he did a fantastic job on that article. I am going to be talking to him over the next while and hopefully get some more articles coming in.

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              • #8
                I'm looking forward to the next one! =)

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                • #9
                  Wow, that was a good article. Very informative for how short it was.
                  Does he write books or anything like that?
                  Rob
                  Green Image Lawn & Landscape

                  \"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"

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                  • #10
                    If he doesn't, he should!

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