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I only knock on the doors when I am actively trying to fill slot in my schedule. I usually doesn't take too many doors. I would say out of about 50 doors, I will talk to about 25 people and get at least 1 or 2 call backs from it.
When I first started my business, this is how I got all my customers. One of the call backs was from a person who manages a property managment company. He immediately set me up with 12 properties, and I am still doing 7 of them, and it accounts for about 1/2 of my income, since 2 of the properties are large apartment complexes.
This is the only advertising I have done (besides craigslist which brings me lots of one time jobs). And I work full time, so it works well.
Quote[/b] (Team Gopher @ July 29 2007,1:31)]When would you suggest lawn care operators go out to knock on doors?
Definitely when starting out. And anytime you need more customers. I take a lot of pride in the fact that I stay busy full time, yet I have never paid for any advertising.
If you have a customer that is a little out of the way, that is another time when I would knock on any neighboring homes to help make the extra drive more profitable.
Do you have any suggestions of what to say to the potential customers? How do you go about making the sale? Is it important to get them to say yes for a job on the spot or do you just want to meet them and follow up later with a phone call?
Quote[/b] (Team Gopher @ July 29 2007,10:05)]Do you have any suggestions of what to say to the potential customers? How do you go about making the sale? Is it important to get them to say yes for a job on the spot or do you just want to meet them and follow up later with a phone call?
Here's what I do. If no one is home I will leave a card on the door. But if someone does answer I say: Hi, my name is Brandon, and I own Little's Lawn & Landscape. I wanted to introduce myself and see if you needed any work done around your yard. Here is my card, if you need any work or a free estimate, then feel free to give me a call. Thank you.
Thats basically it. If they do have some work then I will have them show me what it is and give them an estimate on the spot. I have found that many times they will think it over for a day or two before they call back with the go ahead. In other words, don't be too eager to drop your prices to get the job. That can be real tempting to do, especially when you are first starting out and really need the work.
On another note, I will knock on doors in the Fall to try to get jobs on the spot cleaning up leaves etc. One other thing I started charging for in the fall is gutter clean-out. I found that your blower can clean out a gutter in in minutes (just remember to take your ladder with you and your all set).