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Marketing with customized newsletters

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  • Marketing with customized newsletters

    How cool is this? The newsletter is sent out and is customized based on your zip code and grass type!

    Personalized Email In Action - Newsletters are fine, as far as they go, but the best marketers are finding ways to deliver truly personalized services using e-mail. One of the best examples is the personalized lawn care advice from ScottsMiracle-Gro.

    Scotts draws strong brand loyalty from its customers, but their lawn advice has resulted in an even closer relationship. Scotts makes a compelling offer - free personalized lawn care advice based on your zip code and grass type. Subscribers get advice based on the local weather and pests, delivered on the Web or through an e-mail newsletter.
    - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
    Download your Free trial of Gopher Lawn Care Software.

  • #2
    I love it?

    It makes one think.........

    Even with a lower marketing budget (converted to flyers or sent as newletters) With just a few modifications this could be used to get new customers on a mid summer promo.

    Actually at any time during the season.

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    • #3
      Absolutely.

      Quite often you will see lcos reach out during mid-season and ask the potential customer if they are unhappy with their current lco. If so, to make the switch to them.
      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
      Download your Free trial of Gopher Lawn Care Software.

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