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Products With Ulterior Motives

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  • Products With Ulterior Motives

    I think this sentence says it all. in a weak retail climate, philanthropy, and the image it projects, has suddenly become a competitive advantage

    It makes you wonder if you could some how tie in one of your products or services in with a charity and potentially really improve your bottom line while you are at it.

    Have you ever thought of doing something like this?

    Products With Ulterior Motives - Bath & Body Works is selling an Elton John scented candle for $16.50, with 10 percent of each sale, or $2, going to the Elton John AIDS Foundation.

    Gap, Apple Computer and Motorola are offering limited-edition red-colored products to benefit the AIDS charity (Product) RED. Gap gives 50 percent of the profits from sales; Apple gives $10 for each iPod Nano; and Motorola $17 for each phone.

    Retail executives say that consumers, shocked by a series of high-profile business scandals, are putting greater value on corporate citizenship. So in a weak retail climate, philanthropy, and the image it projects, has suddenly become a competitive advantage.


    Also check out what Gap is doing for more ideas. http://www.gapinc.com/red/index.html
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