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  • #16
    One HUGE problem with lowballing is chasing yourself to catch up. Here is what I mean:

    Prior advice to you was saying to lowball to get customers. He says his business blew up that way. Lets say you do the same. You cut prices to gain customers, and in return, customers refer you to friends and family. All is well, your making money and your business is growing.

    Here is where the problems comes in. You cut your prices to the point where you will be losing money. You won't be able to pay for things to be fixed if they brake....this WILL put you out of business. Eventually you will realize you have to raise prices, but the damage is done. Your current customers are referring you BASED ON YOUR PRICE. Your deadlocked because you can't raise prices.

    Here is what I would not consider lowballing. A local company charges $35 per mow, and you quote them as $30 per mow. The reason you can cut by $5 is because you have no overhead. I'm assuming at your age your parents are paying the bills for you.

    Charge at a reasonable rate and do quality work. I'd say by 18 or 19 you'll have a nice company going for you.

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    • #17
      I use magnet advertising from them and place them on mailboxes 2 weeks prior to mowing season.
      How many of these do you get printed? Do you put them out to everyone you want to service or just to customers from your previous year? Also do you do anything specific on the magnet to get the customer to sign up or do you keep it to just have your business name and contact information on it?
      - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
      Download your Free trial of Gopher Lawn Care Software.

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      • #18
        From what I understood placing things on or in a mailbox is illegal. Anyone know if magnets are ok?

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        • #19
          Best place for magnets is on metal doors
          http://www.lunchesruslawncare.com

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          • #20
            Don't ever LOW BALL

            That's the worst business decision you could ever make...If your serious about making a living at this you have to charge to make a profit....By low balling you will also end up with all the wrong kind of customers....
            This X 1000

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            • #21
              Don't ever LOW BALL

              That's the worst business decision you could ever make...If your serious about making a living at this you have to charge to make a profit....By low balling you will also end up with all the wrong kind of customers....
              I agree. I'll admit I was a "lowballer" for my first couple jobs. It wasn't on purpose, I just didn't know my worth. What I did was stopped, took time to find my numbers, and start over. I looked at it like this: I wasn't making money, but losing it. Why not take the money that I was losing and put it towards better marketing. It ended up paying off. I was still paying out, but it was actually going towards something to help move my business in the right direction.

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              • #22
                Im a 16 year old. I live in where a lot of people get their grass cut by a lawn care service. I also have a lawn care service. Im looking for some suggestions on how i can monopolize the neighborhood.

                Go knock on their door and ask them if they have any plans on getting their lawn serviced. Provide them with a free on site estimate if they'd like.
                It takes at least two steps to be 3 steps ahead!

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                • #23
                  I agree. I'll admit I was a "lowballer" for my first couple jobs. It wasn't on purpose, I just didn't know my worth.
                  How long did it take to reach the point where you realized this? Was there one specific point that really opened your eyes to this?
                  - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                  Download your Free trial of Gopher Lawn Care Software.

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                  • #24
                    this how i do it
                    <iframe width="560" height="315" src="http://www.youtube.com/embed/C5tnFRebFwc" frameborder="0" allowfullscreen></iframe>

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