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my first flyer for 2013

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  • my first flyer for 2013

    this is gonna be my first full season, advertising budget is gonna be a little tight unfortunatley.. so, trying to keep it basic, gonna be printing them off on my own this time. How is the layout? i may have to re-word some things and do more proof reading. I am Gonna put the same coupons i go with on the flyer, on my website.

    these are gonna be printed 2 per page on letter size card stock, so i can get 2 flyers per page. no back, just this on front. gonna hole punch corner and run a rubberband through to attach to door...
    Attached Files

    Serving Acworth, Kennesaw, Powder Springs & Woodstock, Ga
    http://www.sharplawnsturf.com

  • #2
    My two cents
    your website SHARPLAWNSTURF.COM may read easy like SharpLawnsTurf.com

    Comment


    • #3
      G'day

      This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

      There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

      For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

      And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

      Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

      Cheers
      Susie

      Comment


      • #4
        its to early to say how the coupons are working, have had a few online estimate requests towards end of season that got 10 dollars off first app for the online coupon.. but haven't really gotten many flyers out last season.

        the reason i want to keep the coupons the same on the website as they are on the flyer is so that i don't get people who try to combine them. like a 25 dollar first app, then they go online and see 10 dollars off for first app with online estimate request.. i don't want to much fine print on my coupons.. lol. i think i have some pretty good offers so i shouldn't need much more than that.

        i think you have some good advice there.. so i decided i am focusing the flyer more on the lawn applications this first round of flyers, because thats what service i'm most likely to sell in january. With the list of services on my flyer and the mowing coupon plus the info on the website i think they will get the idea that i also do mowing. when i took out those extra words i was able to increase the font size, so its easier to read, and fairly short and to the point i think. i printed a test one off on white card stock, looks pretty good. i considered trying to consolidate it into 1/4 of a letter size piece of paper, but i want it easy to read.. so i think the 1/2 letter size will be good.

        i attached a little update. do i have enough info for the first paragragh? mabee i could work on the wording a bit.. but this is something along the lines of what i will do.



        G'day

        This is a good looking flyer (especially if you did it yourself!). It is also consistent with your website, which is a big thumbs up for building your brand.

        There is quite a lot of information on the flyer. It's good info, but we humans have a short attention span. Maybe try and think about the ONE thing you want the people receiving the flyer to do, and focus in on that.

        For example, if you want them to sign up for the 2013 season now, I would make that the focus of your flyer and not distract them with too much other info. e.g. Call us today to secure your spot ...blah blah... limited spaces available.

        And don't forget to highlight what's in it for them i.e. the bit about a great looking lawn.

        Have you found the two offers you are using on the flyer and your website have been good tactics at gaining new customers (or helping the existing ones stick around)?

        Cheers
        Susie
        Attached Files

        Serving Acworth, Kennesaw, Powder Springs & Woodstock, Ga
        http://www.sharplawnsturf.com

        Comment


        • #5
          Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

          A free mowing may catch more readers than 50% the 7th mow.

          But experiment and see what works best for you.
          - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
          Download your Free trial of Gopher Lawn Care Software.

          Comment


          • #6
            Cool. Increasing the size of the font has made it more inviting to read, and I think the wording is good - nice and simple and clear.

            Good luck with it!

            Comment


            • #7
              yeah, i'm up in the air with that one.. my new idea is one free mowing when they sign up for my lawn care program and mowing together.

              just not to sure how much i really want to work for free.
              Something else to consider that we have seen before on here. Instead of having the 7th mow for 50% off, you could promote a free mow and make it in the last month of the season to ensure the customer pays for the majority of the mows.

              A free mowing may catch more readers than 50% the 7th mow.

              But experiment and see what works best for you.

              Serving Acworth, Kennesaw, Powder Springs & Woodstock, Ga
              http://www.sharplawnsturf.com

              Comment


              • #8
                When will you start to distribute them and how many are you planning on getting out there?
                - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                Download your Free trial of Gopher Lawn Care Software.

                Comment


                • #9
                  i am gonna start first week in january. i'm on my own so not sure how many i'll get out by myself. i have mostly tried mailers in the past, have not done many flyers. i changed my flyer to a door hanger. anybody know where i can get good deal on blank door hangers??

                  When will you start to distribute them and how many are you planning on getting out there?
                  Attached Files

                  Serving Acworth, Kennesaw, Powder Springs & Woodstock, Ga
                  http://www.sharplawnsturf.com

                  Comment


                  • #10
                    The door hanger looks good! Have you thought about maybe just having a bunch printed? I bet it would be cheaper that way.
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                    • #11
                      to print 1000 on my own would be much cheaper, the avg price i saw to get somebody else to do it was 200 bucks for 1000 and that didn't include shipping and other hidden fees. (unless i'm just not going to the right place) doing it myself i should get 1000 for under 100 bucks. i admit, not as great as a nice full size glossy door hanger, but they are good enough for me.

                      i spent 75 dollars yesterday on ink, cardstock, a hole puncher for the 2 inch hole. already have the paper cutter. have printed off 100 so far and i really like them. I have white card stock and neon green. the neon green is very eye catching. when i find my cell phone today i will snap a few pictures of the finished product and see what you think. it didn't take much time to make the 100 this morning, instead of getting the pre cut stock, i just used my paper cutter and an 8 dollar punch from the craft store for the 2 inch holes. i cut one side with siccors to make it easier to fit on the door.

                      The door hanger looks good! Have you thought about maybe just having a bunch printed? I bet it would be cheaper that way.

                      Serving Acworth, Kennesaw, Powder Springs & Woodstock, Ga
                      http://www.sharplawnsturf.com

                      Comment


                      • #12
                        took a picture of the green one and then the white one, on a white door. it is hard to read them from the picture though. but they are easy to read. i was able to read them without my glasses anyways.. the white is 110# card stock, the green 65% card stock, the paper weight seems good.. not thinking i'll have a problem with them blowing off doors.
                        Attached Files

                        Serving Acworth, Kennesaw, Powder Springs & Woodstock, Ga
                        http://www.sharplawnsturf.com

                        Comment


                        • #13
                          No problem. As long as you have all round door knobs. Try putting it on a lever handle in a 10 mph wind.
                          We had 10,000 printed and they have die cut holes for knobs and a small rubber band on them for alternate knob styles. It also has a peel back adhesive area at the top so you can stick they to a door also. So 3 methods of attachment.
                          Can't remember where I got them though lol.

                          Comment


                          • #14
                            I like the white one because it creates a good contrast with the text and images. The greater contrast allows for easier reading.

                            Keep us posted on how all this works out for you.
                            - Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
                            Download your Free trial of Gopher Lawn Care Software.

                            Comment


                            • #15
                              Nice door hangers!

                              I had 500 magnetic sports calendars done in the fall. I walked a few subdivisions. I had to purchase bags to hang them from door knobs.

                              To save you time you may consider bags. I purchased 1000 for about $23 from Uline.com

                              I am very new to this business. I only do it part time. I have been learning alot from this forum.


                              Just a thought.
                              Paco Ramirez
                              www.jaslawnservice.com

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