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  • xandrew245x
    started a topic Marketing plan

    Marketing plan

    I need to do something to attract a few clients off the bat. There is a higher income housing development pretty close by.

    I'm thinking of sending out postcards to the development maybe 3-4 mailings. If I can land at least 1 customer in their, then I can start to build a referral base.

    What do you guys think about this?

  • xandrew245x
    replied
    I like the layout of the last one better, I can interchange the text easily. What do you think of the layout of the last one vs. the first one.

    Leave a comment:


  • PVMS
    replied
    Heres my final designs.

    I like the last one the most.
    I like the first,....at least it is a real offer. Money talks and BS walks as they say. That one would make me pick up the phone before an unknown percentage figure would.

    Leave a comment:


  • xandrew245x
    replied
    Heres my final designs.

    I like the last one the most.
    Attached Files

    Leave a comment:


  • xandrew245x
    replied
    We mow all year round, so with my last lot of printing, I just put "Offer ends soon!...Call now!
    That way I can use them when ever I want.
    I think you guys have a set mowing period due to snow?

    Yeah, start is around april and end is october or november.

    Leave a comment:


  • PVMS
    replied
    We mow all year round, so with my last lot of printing, I just put "Offer ends soon!...Call now!
    That way I can use them when ever I want.
    I think you guys have a set mowing period due to snow?

    Leave a comment:


  • xandrew245x
    replied
    I like it Andrew. The Guarantee looks great! The only different thing I would have done is swapped the font size of your main offer, with the "Enjoy Summer and save!". I would also make the highlight around the main offer contrast starkly different from everything else on the page,so the eyes draw straight to the main message. Well done.
    Thank you! I can change those things when I get home tonight and I will post the new one. Then maybe by the end of the week I can have them ordered and mailed.

    I might change the offer period to the second week in September. Its going to take at least a week until they are printed and arriving in everyone's mailboxes. I want to give them at least a month. Or maybe I should keep it short and only give them about 2 weeks to snatch the offer up.

    Leave a comment:


  • PVMS
    replied
    I like it Andrew. The Guarantee looks great! The only different thing I would have done is swapped the font size of your main offer, with the "Enjoy Summer and save!". I would also make the highlight around the main offer contrast starkly different from everything else on the page,so the eyes draw straight to the main message. Well done.

    Leave a comment:


  • xandrew245x
    replied
    Heres what I came up with, not sure what to do with the background yet.
    Attached Files

    Leave a comment:


  • xandrew245x
    replied
    Whats with the feet? Do you have a foot fetish?
    Lol, was just a theme off vista print. I wasn't a big fan of their themes, I was going to make my own, but was aiming more towards what content I had.

    I appreciate the advice, i'll work on it some more later.

    Leave a comment:


  • wat5150
    replied
    Whats with the feet? Do you have a foot fetish?

    Leave a comment:


  • PVMS
    replied
    Heres the postcard I came up with, let me know what you think.
    Hey Andrew, when I look at my own marketing, I stand back a bit and look at the overall picture, and judge whether or not my main message is most of what you see.
    The content of your message is great, but if it were mine I would lose the big feet pic, and triple the font of your headline, and think about highlighting it in a standout way like a red, or contrasting banner or something.
    You are not me though, so what you have is still better than what most others will have from my experience.
    Maybe think about adding a money back guarantee too. These additions can really put a clients mind at ease, that you are not just a "beer money Bob".

    I always highlight my headline and guarantee.
    You only get 2-3 seconds of read time when a client is deciding to bin or keep your postcard. Keep the message simple and large enough so that it doesn't get lost in the overall picture.
    Cheers Dean.

    Leave a comment:


  • xandrew245x
    replied
    Heres the postcard I came up with, let me know what you think.
    Attached Files
    Last edited by xandrew245x; 08-03-2012, 09:40 AM.

    Leave a comment:


  • xandrew245x
    replied
    I would say keep your referral program seperate, and keep the post card or flyer idea. You don't need to waste ad space with anything or much about who you are. The main headline will explain what you do, and should make up most of your page space, with a little room for your number. If you want to include other services, allocate a very small line for them down the bottom.

    Forget the "first 5 customers" etc, it will only get negative thoughts into your potential customers heads.When ever I hear this in ads I suspect that I will never be the qualified customer, so I don't call.
    The offer should be limmited by time only. Make sure you list the customers opportunity window by giving a finishing date. That way, all the customer has to do to qualify is to pick up the phone,... now.
    Cheers
    Okay, so how about this. I'm going to stick with the postcard idea.

    On the postcard say "Receive $15 off a full service mowing if you call before August 30, 2012" Then maybe say" Save 5$ on your monthly lawn care for ever referral. Visit www.peckslawncare.com/Customer-appreciation.html to print your referral coupons now! I will add a printable document of referral coupons they can hand out to friends and family. The referred customer can present the coupon to me, and if I land the job they referrer automatically gets $5 off.

    What do you think of that?

    Leave a comment:


  • PVMS
    replied
    Okay, do you think I should just skip the postcard and send them a letter with the special coupons in it? State in my letter who I am and what i'm doing along with hand these coupons out to your family and friends and have them present them to me. They will receive a discounted price, and you will receive a free mowing. Something along those lines?

    Since I'm targeting just one neighborhood, should I send it to all the people living there, or only half in hope they pass out the coupons?

    I would say keep your referral program seperate, and keep the post card or flyer idea. You don't need to waste ad space with anything or much about who you are. The main headline will explain what you do, and should make up most of your page space, with a little room for your number. If you want to include other services, allocate a very small line for them down the bottom.

    Forget the "first 5 customers" etc, it will only get negative thoughts into your potential customers heads.When ever I hear this in ads I suspect that I will never be the qualified customer, so I don't call.
    The offer should be limmited by time only. Make sure you list the customers opportunity window by giving a finishing date. That way, all the customer has to do to qualify is to pick up the phone,... now.
    Cheers

    Leave a comment:

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